Why is it necessary to check the age of a domain?
Checking the age of a domain is important for several reasons, not least of which is the impact it has on rankings within search engine results pages. SEO experts have known for a long time that domain age is one of the key ranking factors for search engines and the age of a domain can have several crucial implications for SEO. Whether you’re looking to acquire a fresh domain for a new business or trying to build links to your existing website, being able to find out the age of the domain you’re working with and make decisions based on this knowledge is a key element to search engine success.
The Importance of Domain age and Backlink Profile goes hand in hand and there are a couple of distinct challenges that can be overcome with a domain name age checker. One of the most important factors to consider when looking at aged domains is the fact that aged backlink profiles can have an impact on SEO.
Are you purchasing a new domain that’s been around the block?
If you’re looking for a new domain name and you’ve found the perfect one for your business, it’s worth running it through a domain age checker to gain a bit of background insight. An old domain might have a diverse backlink profile and if you’re looking into purchasing a domain that’s over five years old, you’ll know right off the bat that you’ll need to carry out a full backlink audit to ensure your visibility in the SERP’s is safe. A well-established domain that has been managed properly for several years is far more likely to have a stronger backlink profile, and as such, will rank better in search results and is more valuable to your business. Just knowing the age of a domain you’re looking at buying is a crucial insight and one that might set you ahead of your competition in the long run. If you can pick a good domain name that ranks well, you’ll save time, effort and money.
Looking for a fresh slate with a new domain?
Alternatively, when dealing with a fresh domain that’s never been registered, it’s a totally different challenge altogether and you’ll need to double down on building quality backlinks as soon as you can. A completely fresh domain does present some advantages though – it will be less likely to have ever been subject to poor quality link building practices in the past.
Either way, a domain age checking tool allows you to tactfully develop the initial stages of your SEO strategy as soon as you acquire a new domain and decide whether you need to work on building or disavowing links. Take the time to check out any domain you’re looking to purchase in detail and find out as much information as possible before committing to actioning a purchase.