Bing PPC Management Services
What is Bing PPC?
PPC (pay per click) advertising is used by search engines to make it easier for businesses and individuals to appear at the top of a search engine results page. Since you only pay when someone clicks on your advert, it can be a useful and effective method for generating traffic quickly.
Although PPC advertising is not a long-term solution, the right campaigns can help you meet specific goals, especially when aligned with your organic traffic generation methods. Most businesses use Google AdWords only, and that is a mistake. Bing may not be the most commonly used search engine, but it is used. If your competitors are not using Bing PPC, then you have an opportunity to get more exposure.
Why Does Your Business Need Bing PPC?
If you are already using PPC advertising but have avoided Bing, then this can be a mistake. Bing is powered by Microsoft and uses the resources of Yahoo. That makes it a valuable addition to your PPC campaign. Comprehensive Bing PPC management simply allows you to reach out to more people.
Bing PPC Process
All PPC campaigns need to be monitored. Research is essential and requires an in-depth exploration of your business, your industry, your audience, and your competitors. Click Intelligence offers a full Bing PPC management service that means you can rest easy knowing that your brand’s visibility is in professional hands. Goals will be met, and your ROI will be carefully monitored for maximum value.
What Does a Good Bing PPC Campaign Look Like?
There are many similarities between a Bing PPC campaign and one designed for AdWords. However, there are notable differences. If you copy and paste your AdWords campaign into Bing, then your returns will not be as effective. A high-quality Bing PPC campaign will involve:
A PPC Strategy
Once your goals have been determined, we then work with you and design a PPC strategy that is optimized solely for use on Bing. Research is always the first stage and will include a broad overview of your existing position as a brand, as well as the keywords, times, and languages that will gain you the most positive engagement rates.
We then apply your Bing PPC strategy or integrate it into your existing campaigns.
These are fundamental for a positive ROI, but Bing has much lower costs than Google, so a broader range of keywords is possible.
Ad Copy Writing
What your ads say is crucial, so we craft targeted ads and calls-to-action that boost your PPC campaign.
We monitor and track results, making adjustments as needed for full PPC optimization.
Measurement and Reporting
You will receive easy to read and jargon-free reports on the progress of your Bing PPC campaign so that you can see your progress first hand.
If you are already using Google AdWords, then it might be time to diversify your advertising portfolio. The Click Intelligence team can help your brand to succeed no matter how competitive your industry. Contact us today to find out how we can help your business to grow using Bing PPC management.
Get Started Today
If you have already begun your Google AdWords campaign, it’s time to expand your efforts into underused territory with Bing. We will work with you to create a custom campaign and optimise it so you can experience ultimate success.
Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.