FREE DIGITAL MARKETING GUIDES & WHITEPAPERS
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Panda Algorithm Update Guide

Reading Time: 4 minutes The Google Panda algorithm update initially rolled out in February 2011, and it impacted around 12% of search results across the globe. In […]

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A Guide to Google’s Penguin Algorithm Update

Reading Time: 6 minutes The Google Penguin algorithm update in 2012 was intended to combat manipulative and ‘spammy’ link building techniques. It was originally called the ‘webspam […]

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Search Engine Ranking

Reading Time: 6 minutes It’s a rare occurrence if we go a day without typing at least one query into a search engine. Companies like Google and […]

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What are Google Fred Updates and Why do They Matter for Your Website?

Reading Time: 5 minutes What are Google ‘Fred’ Updates? Google makes thousands of changes to its algorithms throughout the course of a year. Some of these changes […]

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Complete Google Algorithm Update History

Reading Time: 11 minutes Google is updating or refreshing its algorithm on a daily basis and while the majority of the changes are small, some have a […]

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How Google Makes Money

Reading Time: 4 minutes You know your company is doing pretty well when its name has become a verb to describe something everyone does multiple times a […]

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Google Site Search, Google Custom Search and their Alternatives

Reading Time: 4 minutes In the spring of 2017, Google announced plans to shut down its highly rated Google Site Search tool, which was a paid-for tool […]

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Getting to Know Google’s Medic Update

Reading Time: 6 minutes In August 2018, Google updated its broad core algorithm. Barry Schwartz, one of the most esteemed SEO experts, dubbed it the ‘Medic Update,’ […]

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Understanding Google’s Local 3 Pack

Reading Time: 4 minutes When you search a query that causes Google to recommend some local businesses, it lists three snippet results. This differs from the previous […]

How Google Lighthouse Audit Works

Reading Time: 4 minutes When you’re discouraged by your website’s SEO performance – despite investing time, effort and capital into your SEO strategy – it’s useful to […]