Content Marketing Strategy Service
What Is a Content Strategy?
Content marketing is one of the most effective ways to succeed online, because its goal is to connect with your audience with their interests at heart. You can do so much with the content on your site, and the benefits go beyond offering relevant, interesting or amusing content for your readers. Great content gets shared, talked about, and sent to other users. This means that not only will you gain greater organic reach with your content, Google will also rank your content favourably.
In order to do more with your content, however, you have to implement a strong and effective content marketing strategy. Just as with any marketing strategy, your content must be created with a goal and demographic in mind.
Why Does Your Business Need Content Strategy?
Content marketing costs less than half of other traditional marketing tactics, and yet can generate three times as many leads. The only problem with content marketing is that the majority of marketers out there are not certain how best to execute an effective content marketing strategy. When you commit to a strong content marketing strategy, you work on improving:
- Your search visibility in Google
- Your organic reach
- Audience loyalty
Content marketing is a necessary component of any digital marketing campaign, but developing a content strategy requires a lot of planning, focus and management.
Content Strategy Process
Each content strategy requires a great deal of planning, starting with research into your demographic. You need to determine their needs and then learn how best to communicate an answer to those needs. Knowing this information will help you curate relevant content, as well as advertise it for maximum reach.
This process will allow you to engage with your audience, forge a strong and lasting relationship with them, and even reach new users. Combined, this means that you will help foster brand loyalty and increase brand awareness. At Click Intelligence, we will work towards creating a digital content strategy for your company and your audience.
What Does a Good Content Strategy Look Like?
Creating effective content requires extensive research into your demographic, to ensure that the right people are getting the right message from your brand.
To create effective content, we will create an audience persona. This persona will be a generalised profile of the ideal user or customer that you want engaging with your content and your site. Creating a persona is useful for working out the right language, tone, and topic to use.
Once we know and understand who your ideal audience is, we then create a list of topics that are relevant and interesting for them. This is how we ensure that your content gets the most engagement from your demographic.
Types of Content
The most effective way to drive engagement using your content is to vary the type of content in question. Types of content include blog articles, exposes, videos, infographics, and even e-books. How this content is formatted is also critical, as nearly half of all users skim content, meaning it must be optimised for how users will interact with your content to ensure the greatest reach.
No content strategy plan is complete without considering SEO. One aspect of that optimisation is keywords. We will choose the best keywords based on how your audience communicates, to ensure that your content is optimised and relevant.
Where to Start
Your content strategy requires a disciplined and talented team who will work with you to create the best engaging content and content marketing campaign for your business. Take the pressure out of content marketing and get the results you want with us.
Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.