The Benefits of Keyword Gap Analysis For SEO
One of the more interesting and productive elements of the keyword research process is keyword gap analysis. This is the process of comparing your target keywords against the target keywords of your organic ranking competitors. Understanding what terms and phrases your competitors are ranking for and driving traffic from that your domain is currently not targeting allows you to uncover any potential target keywords that might help you drive more organic traffic to your website. Used creatively it can also help you to hone your guest blogging strategy and target your pitches more successfully.
The difference between your competitors target terms and your own is known as your keyword gap, and there are multiple benefits to conducting this sort of research which we will explore in this article.
Know your ranking competitors
The first step is to figure out who you want to be measuring yourself against. Performing a few searches in your space will allow you to determine the domains that rank ahead of you for the topic areas that are relevant to your SEO campaign. Armed with your list of ranking competitors, it’s time to start analyzing the data; you can do this yourself via several online tools or you could do it long-hand by scrupulously pouring over your competitor’s sites to look for instances of potential target keywords. Your analysis should provide you with a keyword list of valuable keywords that you know are being used by your target audience, which you can then apply this data to your own campaign.
Keyword gap analysis benefits your guest blogging ventures
Although Google has admitted that it frowns upon guest blogging being used as an SEO tactic, it can still be a powerful tool in your SEO armory if done correctly. Google can quickly identify poorly written, low quality articles that are placed on untrustworthy domains, written specifically to gain an SEO advantage and a low-quality inbound link. However, high quality content, written by an expert team from a content creation agency and placed on a trustworthy blog or website, can help generate a significantly powerful inbound link profile to boost your organic search rankings. Quality is the key here, and to compete in the guest blogging space successfully it can be useful to pitch your writing skills with a little data to back you up. With keyword gap analysis work performed on your guest blogging target, you can approach a high quality blog or website about guest blogging for them, confident that the topic area is both one they would be interested in as well as relevant for your anchor text goals.
Keyword gap analysis benefits your organic SEO campaigns
Another benefit of keyword gap analysis is in generating new target terms to help you drive more organic traffic to your website. Your landing pages may already be written to target a broad range of terms about a specific theme, but by analyzing your ranking competitors you may uncover a valuable keyword or two that you can add to your target list. Performing this analysis against a variety of ranking competitors will allow you to potentially unearth a list of terms that your target audience are currently using when looking for the products and services that you offer, but that you are currently not ranking for.
Keyword gap analysis is a great way to both explore gaps in your existing list of target keywords and find new opportunities you should be focusing on and optimizing for, and it can also help you to analyze websites you want to target for guest blogging opportunities by exposing terms that are relevant to you, but not currently covered in their existing article repository.