Paid Search
Paid Search

Are you exploring paid search and wondering whether to include it in your digital marketing campaign? Well, paid search is a great means to help increase your visibility in the search engine results page (SERPs). Also known as PPC (pay-per-click), paid search is exactly how it sounds – you don’t pay until someone clicks on your ad – meaning it is a measurable form of advertising. You will, however, have to conduct your research properly and enlist the right help.

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Pay Per Click (PPC) Management Service

How does paid search work at Click Intelligence?

Firstly, we need to define your goals. What is it your business is trying to achieve through PPC? Knowing what your business is reaching for allows us to track your successes more easily. We can also find active solutions that are very much in-line with these goals.

Once we have determined your business’s goals, we will need to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through:

• Geographical locations
• Age
• Gender
• Social demographics

Understanding your audience allows for a more streamlined customer journey: they are attracted to your ad, click through, like what they see, and increase conversion rates.

Our PPC management services extend from the research stage, all the way to the optimization stage and beyond. You will be entrusted to an account manager who is available to your calls, emails and queries, and who will oversee your PPC campaign from beginning to end, cutting no corners.



Your PPC campaign will be well strategized. A good paid search campaign does not rely on one ad, but rather it is about a collection of ads that all work together.

Ad creation

There is no one-size-fits-all approach when it comes to creating ads. Each one needs different formats, keywords, and specs, depending on who you are targeting and why.

Bid Optimisation

Our team of technical SEO experts will sift through all the searched terms until we find ones that align with your wants, needs, and overall goals. Once this is done, we will work with Google AdWords so that you can bid on certain keywords – this bidding system is how your clickable ads appear.


Algorithms change and seasonal fluctuations can impact your PPC campaign, which is why our PPC management services cover such adjustments that may appear and change the effectiveness of your campaign. Our team is dynamic and will react to any changes in the industry.

What can paid search do for you?

Most of us turn to Google when we are looking for solutions, products, services, and answers, which is why having your ads widely available can help your website get noticed. While there is a lot of competition out there, bidding for keywords is a great way to ensure you will appear for certain searched terms.

Advertising your business means landing in front of your target audience, rather than waiting for them to find you, which may lead them to choose your competitor instead.

The forms of paid search advertising depend on your services and products. For instance, banner ads are great if you have products to sell, so searchers can see a photo of your product, the price, and the name of your website.

Different types of PPC ads include:

  • Search engine text ads
  • Google Shopping
  • Native ads
  • Display ads

This will get people to click through to your website and hopefully make a purchase.

Why does your business need a paid search campaign?

Digital marketing isn’t static – it is fluid, always moving and evolving. SEO and PPC are only two forms of digital marketing, but these alone are complicated marketing techniques many businesses may need a hand in, which is why our PPC services are approachable and results-driven.

All businesses need a paid search campaign if they are to compete with their competitors. Bidding for keywords and having your ads appear before theirs only improves your visibility and increases conversion rates. Knowing how to make a bid and what to bid on can be difficult for some, which is why having a professional to do this for you can be more useful and effective.

Your PPC campaign needs to be done correctly. Chasing the wrong keywords, for instance, can only cause you to waste money and time. This is why having an agency to do the legwork for you can be cost-effective in the long run.

Click Intelligence is a trustworthy and results-driven pay per click agency, always looking to improve our clients’ PPC and SEO endeavors. We have years’ experience in PPC, which is why we are excited to share our knowledge with businesses in need of effective digital marketing.

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Who is a PPC management agency suited for?

PPC will work for any, if not all, business types. If you have a product or service to sell, then bidding for keywords and ad placements can help get your business recognized and increase conversion rates.

That being said, you need to put money and time into a PPC campaign, so if you do not have the funds for upkeep, you may want to opt for a less expensive digital marketing campaign.

PPC is not a one-off investment; rather, it is a form of digital marketing you need to funnel money at a constant rate. Furthermore, your business will need to be generating sales consistently, as PPC should not be relied upon for you to land sales, but to help drive more sales by boosting traffic to your website. It is also a way to get your brand in front of your customers before they see your competitors.

Paid search requires data analysis, keyword research, bid optimization, and audits so that you know how well your current campaigns are doing. Click Intelligence offers all this and more in our PPC services package. Whether you are yet to start your first PPC campaign or have on underway but are in need of a PPC audit, we can help.

What does a good paid search campaign look like?

There is no magic template when it comes to paid search, which is why a good paid search campaign is all about specially tailoring each campaign to the business and brand in question.

Your campaign will be unique and focus on your goals, wants, and needs, while also ensuring keyword research coincides to your industry type so that you can compete with your competitors.

No two businesses are the same, and we, as a business, understand the importance of curating bespoke PPC campaigns for every one of our clients.

Our team of professionals will work with you from beginning to end, and even when your campaign is launched, we will continue to monitor your PPC campaign and conduct an audit – this is so that we know how well your strategy is doing, and whether any elements need to be adapted. From the initial research phase to ad creation, to the launch of your PPC campaign, your assigned account manager is there to speak with, ask questions to, and help oversee how well your campaign is doing.

Algorithms fail to stand still, so if anything were to happen and impact your paid search campaign, we are here to adapt and put new strategies in place so that it does not negatively affect your targeted ad campaign.

What next?

Does PPC sound good for your business?

If you are interested in getting the first steps of a paid search campaign complete, our team are here to get the ball rolling. Contact one of our account managers for an in-depth talk about our pay per click services and how it will be beneficial to your business. Our team of technical SEO whizzes are also here to help explain the complexities of a PPC campaign, or if you have no need to know the jargon, we can talk you through the process and steps.

Still not sure whether paid search is for you and your business? If this is the case, then we are open to having a no-obligation discussion with you and how our PPC management services can help your business.

Book a call with one of our account managers today, look at our case studies, or feel free to send a quick message to us via the chatbox. Contact us for a discussion on how our paid search services may be right for you.

Frequently Asked Questions

What Can We Do for You?

Click Intelligence is an all-in-one digital marketing agency, with a key focus on SEO and building competitive campaigns that will increase online visibility. This makes us one of the best white label SEO agencies out there. No matter what your client or your needs are, we can provide innovative and driven results. We offer a wide variety of SEO services, from managed SEO services to white label online reputation management, to link building and in-house content creation.

Why Do You Need an SEO Audit?

The issue with SEO is that the rules governing it are changing, meaning that your old SEO campaigns might be in violation of Google’s guidelines. If you have experienced a drop in traffic, your previous use of black-hat SEO techniques could be what is driving you down. You will need to commit an on-site and off-site audit to clean up any prohibited SEO tactics from the internet, and then start fresh in order to gain that traffic. Doing this yourself will be complicated and time-consuming, which is why hiring a search engine optimisation consultant to help direct your campaigns can help you see effective results.

Is there any contracts?


When will I see results?


Can you guarantee my website will be top of Google?


How much will a digital marketing package cost?


Who will be working on my account?


What will be delivered and when?


How do we measure results?


My business is outside the UK, does this matter?


What after-sales support do you offer?


Our Dedicated Client Team

Stuart Ogden
Partner Development

Sam Dawes
Partner Development

Dan Annetts
Partner Development

Sam Morton
Partner Director

Alex Whitbourn
Partner Development

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Case Studies

Awesome work with awesome results.

Timber Woods Direct Logo

Timber Woods Direct

200%+ in traffic in 1 year

XCD HR Case Study Logo

XCD HR Case Study

Unique visits up 108%

Warm Rooms Case Study Logo

Warm Rooms Case Study

Total keywords ranking up 110%

Clients Past & Present

Every campaign is bespoke and fully tailored to the client.

Partners & Accreditations

We work along side these famous brands.

Increase in turnover by 3654%

Click Intelligence increased my unique visits from 487 to 7917 per month over a 12 month period. As a result we have seen an increase in turnover by 3654%
Dave Kimberley-CEO Best Web Hosting