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Paid Search

Paid social campaigns give you the ability to be able to target consumers in the place where they spend the most time online. Social media. All of the leading social media platforms offer the option of paid ads, and we can help you take advantage of this option and get the most from highly targeted ad placement.


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Pay Per Click (PPC) Management Service

Organic visibility is always going to be a priority, but that comes without the level of control that most prefer. Ultimately, you don’t get to control who sees your content. Paid social campaigns not only give you control over who sees your content, they can easily become the cornerstone of a digital marketing campaign that aligns with a variety of ads so that they work in unison.

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Strategy

Your paid social campaign is not about a singular ad, but rather a collection of ads that work in unison to create a controlled and visible environment for your ad placement.

Ad creation

There is not a one-size fits all approach to creating ads for social media platforms – each one has different formats, sizes, aspect ratios and specs, so your ads need to be platform specific.

Bid Optimisation

You have to bid against your competitors to have your ad displayed. It’s a complex balancing act between getting your ad maximum exposure but not at the expense of diminishing your return on investment.

Management

As algorithms change, seasonal fluctuations to keyword relevance and even news events can impact on the success of your ad, and so you need to know that you have a team that is dynamic and responsive to react accordingly.

Why does your business need a paid social campaign?

Digital marketing is always evolving. It wasn’t that long ago that SEO was all about being visible only to the bots that Google used to use. Of course, that has changed in recent years, and SEO has become a grandiose and complicated marketing technique. Digital marketers have been forced to rethink the way that they reach out to people, and that means targeting. By targeting your audience, you get to build relationships with them and introduce them into the sales funnel. As a pay per click management service, Click Intelligence can help you to offer the value that your audience needs.

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What is paid social?

Organic visibility is always prioritized, but it should always be aligned with the goals of your PPC campaigns. Facebook, Instagram, Twitter, and even Pinterest, all offer brands the option to adopt paid social media ads. They then allow you to narrow down your options on who gets to see those adverts. The more targeted you want them to be, the more effectively they can work.

What is our paid social process?

The first stage is to define your goals so that we can more easily track success. We take the time to understand exactly what your brand needs and wants. By having more quantifiable goals, it becomes a much simpler task to track and measure their successes. A large part of this stage will be audience research. The more that you have a clear definition of your target customers, the easier it becomes to target ads more effectively. As a leading Pay Per Click management service, we have experience in targeting PPC campaigns to suit geographical locations, social demographics, age, gender, and beyond. This means that you get a more streamlined journey from attracting a visitor to converting them into a sale.

What does a good paid social campaign look like?

All successful paid social campaigns should be tailored specifically to the brand. No two businesses are the same, and no two PPC services are either. We tie your SEO campaigns to your PPC strategy for that double whammy of online impact. When it comes to ad creation, there is no one size fits all strategy. Your ads will need to be platform-specific and should make use of metrics to guide and inform the text and visual content.

Algorithms can change at any time, and that can negatively affect your SEO and make it harder for consumers to find you. A pay per click management service and targeted ad campaign can ensure that you are not left stranded online by Google changes. If you want to influence your online visibility dramatically, contact the experts at Click Intelligence today.

Frequently Asked Questions

What Can We Do for You?

Click Intelligence is an all-in-one digital marketing agency, with a key focus on SEO and building competitive campaigns that will increase online visibility. This makes us one of the best white label SEO agencies out there. No matter what your client or your needs are, we can provide innovative and driven results. We offer a wide variety of SEO services, from managed SEO services to white label online reputation management, to link building and in-house content creation.

Why Do You Need an SEO Audit?

The issue with SEO is that the rules governing it are changing, meaning that your old SEO campaigns might be in violation of Google’s guidelines. If you have experienced a drop in traffic, your previous use of black-hat SEO techniques could be what is driving you down. You will need to commit an on-site and off-site audit to clean up any prohibited SEO tactics from the internet, and then start fresh in order to gain that traffic. Doing this yourself will be complicated and time-consuming, which is why hiring a search engine optimisation consultant to help direct your campaigns can help you see effective results.

Is there any contracts?

Answer

When will I see results?

Answer

Can you guarantee my website will be top of Google?

Answer

How much will a digital marketing package cost?

Answer

Who will be working on my account?

Answer

What will be delivered and when?

Answer

How do we measure results?

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My business is outside the UK, does this matter?

Answer

What after-sales support do you offer?

Answer

Our Dedicated Client Team

Steve Harris
Sales Director

Stuart Ogden
Partner Development

Dan Annetts
Partner Development

Sam Morton
Partner Director

Sam Dawes
Partner Development

Fraser Pieri
Digital Account Manager

Alex Whitbourn
Partner Development



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Case Studies

Awesome work with awesome results.

Timber Woods Direct Logo

Timber Woods Direct

200%+ in traffic in 1 year

XCD HR Case Study Logo

XCD HR Case Study

Unique visits up 108%

Warm Rooms Case Study Logo

Warm Rooms Case Study

Total keywords ranking up 110%

Clients Past & Present

Every campaign is bespoke and fully tailored to the client.



Partners & Accreditations

We work along side these famous brands.

Increase in turnover by 3654%

Click Intelligence increased my unique visits from 487 to 7917 per month over a 12 month period. As a result we have seen an increase in turnover by 3654%
Dave Kimberley-CEO Best Web Hosting