What is the Optimal Word Count for SEO?
If you’re going to go to the effort of writing something, you want to give it the best possible chance of ranking in the search engines. To do this, you’ve got to take care of search engine optimization (SEO) best practices and produce content that’s worthy of featuring on the first page of results.
How do you know that what you’ve written is good enough though, and in particular, how many words do you need to write to satisfy Google and the other search engines?
As with many things in SEO, the answer really depends on a number of factors.
The search engines are experts at matching people with the right content to answer their queries. Depending on the query, the best answer could be very short, or it could be very long, so the number of words required for good SEO depends on what kind of content you’re producing.
That being said, we do have a pretty good idea of what word counts tend to satisfy the algorithms, and you can use a website word counter to optimize your digital content strategy.
Here are some of the things to consider when checking your word count.
It’s hard to be definite when talking about exact word counts and SEO, but one thing you can be sure about is that thin content is going to hurt your ability to rank.
Google wants to send people to great content, and if your pages have low word counts (around 300 words or less), then they’re much less likely to send people to them. You might have great images and videos, but the search engines evaluate your pages through the text.
Different content requires different word counts, but you should really be pushing on past 300 words to around 500 words, regardless of what you’re writing.
Focus on Quality
Depending on what sources you read you might see different figures being mentioned as optimal word counts for SEO. Some people swear by 2,000-word articles, others think 1,000 is enough. What it boils down to though, is how many words it takes to write a top-quality article.
If you write an amazing article that answers people’s questions and everyone loves, then Google will want to rank it.
Use the online tool to find out what kind of word counts other websites that rank for your keywords are using and use that as a guide, but focus on quality. If you want help in this area, then use a content writing service and ensure you’re putting out top-quality content.
Write for Humans
It’s tempting to get carried away with pleasing the bots that scan your pages, but the most effective content is written for humans. Don’t try and reach a certain word count just because you think it’s going to please the search engines.
A large part of the search engines’ algorithms are human factors such as your bounce rate and the amount of time people spend on your page. If your content is 10,000 words long when someone just wants to find out how many times they’re supposed to brush their teeth per day, they’re likely to go to another website where they can find the information more easily.
Your content needs to fit its purpose, and you will be able to get a feel for what word count will allow you to do this.