Blogger Outreach Services
Everyone wants to increase the amount of traffic they get to their website and boost the number of leads they generate. A strong online presence is an important part of any online business, but the competition for clicks is tough. Blogger outreach is a great way to achieve this goal because it helps boost your website’s profile in a number of different ways.
It’s common knowledge that running a blog on your website is an excellent way to improve your website’s performance in the rankings but posting blogs to other people’s websites can also have a big effect. The difficulty is of course, finding the right websites to post to. Most websites don’t exist just to do you a favor and post your content, so you’ve got to make it an attractive proposition for other people to share your blogs.
When you can effectively run blogger outreach campaigns, you open up your content to a whole new audience, and as an added bonus, you get that all important link back to your website. Not only does this garner more visitors to your site, but it makes it more authoritative in the eyes of the search engines, giving you a better chance of ranking.
Like anything in SEO though, in order to be effective, blogger outreach has to be done well. If it’s not, you simply won’t see the results you hope for.
What is Blogger Outreach?
Blogger outreach is the process of developing relationships with bloggers (influencers) to help share your content and get links back to your website. An experienced blogger outreach company not only helps you to build these relationships, but it ensures you build the right relationships.
More and more in SEO, quality is becoming more important than quantity, which means having the right links is more important than the volume of links. Working with a professional link building service, you immediately have access to a large number of influencers and can begin to build your link profile with the right blogs.
The first benefit to blogger outreach is expanding your audience. If you’re posting a blog to a website that gets millions of views a month, then you’re going to reach lots of new potential customers.
When you understand your target audience and produce great content, you’ll become adept at getting the people reading your articles on other people’s blogs, to click to your own website and boost your visitor numbers too. Blogger outreach is a great way to get your brand in front of a bigger audience, and to start to turn those people engaging with your brand for the first time into regular consumers of your content.
The benefits of blogger outreach don’t end there though. Every time you post to someone else’s website, you receive a link back to your own. These SEO backlinks play a big part in your website’s ability to rank well in the SERPs (search engine results pages,) so every blog can make a difference to your rankings.
Linking is an important part of a modern-day SEO strategy, and blogger outreach is an brilliant way of improving your backlinks.
Providing Valuable Content
As you can imagine, if bloggers are providing you with a valuable resource, then they’re going to want something in return. The way you do this is by providing other websites with exceptional content that’s going to engage their audience.
Constantly producing high-quality content is time consuming and takes up a lot of resources, so if you can provide the content for other people, that makes a big difference.
Blogger outreach is about creating mutual benefit and one of the ways you can do this is by providing exceptional content. There are so many principles in SEO, but when you trace them back to the beginning, they almost always go back to exceptional content. Offer people amazing content and they’re going to find ways to help you out in return.
Finding the Right Bloggers
As we mentioned, blogger outreach is as much about quality as it is quantity. Not all links are created the same, so you need to be able to identify which websites can offer you the most benefits.
One of the largest benefits of outreach blogging is how you can help increase your DA (Domain Authority), which in turn helps to give you a better chance of ranking well in the search engines. Google and co want to list authoritative websites in their rankings and one of the ways they judge this is through a website’s link profile.
Google wants to see lots of links from other websites back to your own, but they have to be authoritative links and they have to be relevant. So, this means links from websites with a good DA and ones from sites in similar niches to your website. If you use multiple links from high DA sites in your niche, then chances are, you’re going to find your site moving up the rankings nicely.
Evidently, you’re probably not going to want to link to your competitors, and likewise, they’re not going to want to link back to you, so you need to find blogs that overlap with yours but don’t compete with yours. Often, it can be useful to work with a blogger outreach company and benefit from the relationships they have already built.
The Blogger Outreach Process
Click Intelligence have spent years helping to grow their clients’ digital marketing presence and during that time, they have built up relationships with website owners and webmasters across many industries.
Those relationships allow Click Intelligence’s clients to immediately begin to build authoritative, relevant links and expose their brand to new audiences. They will only work with bloggers they trust 100%, and will make sure any blogger outreach is in keeping with the values of your brand.
So, as our client, the relationships we have built over the years become your relationships, immediately ready to help you improve the performance of your website.
Content to Fit Your Brand
We recognize that every brand is unique and so, it’s important to create content to reflect that uniqueness. Click Intelligence has an expert team of content creators so that your brand can find the writing style to suit your brand’s needs. Blogger outreach needs to have a natural feel to it, as opposed to coming across as a marketing exercise, so it’s useful to be able to provide variety in the style and format of your content.
Our content creation is not just about creating links, but also getting more visitors to your website (referrals). Only when you create high-quality, engaging content that is targeted to your audience, are you likely to get clicks to your website from your blogger outreach.
We work to understand the needs of your brand and shape our content to get your target audience taking notice.
Text isn’t the only medium that can be highly effective in blogger outreach. Infographics are also a great way to inform, instruct, and engage your audience in an attractively shareable way. Through stylish infographics, your brand can explain complicated subjects in an easy-to-understand, easy-to-consume format that helps improve the performance of your content.
Blogger outreach should be an important part of your SEO strategy. Not only does blogger outreach allow you to reach a wider audience and get more people visiting your website, but it also allows you to improve your link profile.
However, in order to maximize the effectiveness of your blogger outreach, you have to build relationships with the right bloggers. The blogging you do needs to be for an authoritative site that is relevant to what your brand does, otherwise it’s just not going to achieve the same results. Building these relationships can take time and a lot of hard work. People aren’t going to post your content to their website just to do you a favor, they need to get something in return, and often, the best thing you can offer is exceptional content. The better your content is, the more likely it is that people are going to want to feature you and the more you will benefit.
If you don’t have the resources to take on blogger outreach yourself, then working with a company like Click Intelligence can make a big difference to the performance of your website. When you team up with an experienced link building company, you can benefit from the relationships they have built up over years of work, meaning you can immediately start to reap the benefits.
Click Intelligence have a team of expert content producers, so you can relax in the knowledge that your brand can take full advantage of top quality content that fits the values of your company. The more of this content you can get featuring on high DA websites, then, you guessed it, the more your website is likely to benefit.
Done right, blogger outreach can lead to big improvements in your KPIs, helping to take your website to the next level.