What is (GEO) Generative Engine Optimization?
AI is changing all aspects of search, from the search engines themselves to how people conduct searches and engage with results. Just as search engines are evolving, generative engine optimization (GEO) is the next development in search engine optimization (SEO) that will ensure your business stays front and centre in AI search engine results and AI search features. As a specialist GEO SEO agency, we combine traditional SEO foundations with AI-specific strategy to keep your brand visible however people are searching.
Traditional SEO focuses on getting your content ranking as high up the SERPs (search engine results pages) as possible. Generative search optimization aims to make your content visible in AI searches and features like Google Gemini, AI Overviews, ChatGPT, Copilot, and Perplexity. To do this, successful GEO optimization combines SEO best practices with in-depth AI understanding to ensure your content is discovered and used by generative search models.
Real Results in AI Search Visibility
We don’t just talk about AI search visibility, we track and prove it. For one SaaS client, we grew AI Overview appearances from 1 to 448 within 12 months, alongside 206% year-on-year growth in organic traffic 10,890 to 33,393 YOY growth. Every GEO campaign we run is measured against real AI visibility metrics through our proprietary Click Insights platform, including the AI Overviews Tracker and LLM Visibility Tracker, so you can see exactly how your brand’s presence in AI-generated search results is growing, not just guess at it.
Click Intelligence offers leading SEO and GEO agency solutions to help you stay ahead of the competition and make sure that your business doesn’t lose precious visibility or organic traffic.
Our (GEO) Generative Engine Optimization Agency Services
When you choose our generative AI search engine optimization agency, you can be sure that our approach is entirely bespoke to your brand and its unique needs. It’s this that allows us to deliver the best results every time.
With over 12 years of experience providing GEO, SEO, and other digital marketing services, these are the 6 aspects at the heart of every GEO optimisation project we work on:
Track Your GEO Performance With Click Insights
Most agencies talk about AI visibility. We show it to you. Click Insights is our proprietary SEO and AI visibility platform, giving you a live, transparent view of exactly how your brand performs across both traditional and generative search.
- AI Overviews Tracker: see exactly when and how often your content appears in Google’s AI Overviews
- LLM Visibility Tracker: monitor citations and mentions across ChatGPT, Gemini, Copilot and Perplexity
- Competitor benchmarking: see how your generative search visibility compares to the brands you’re actually competing against
- Real time reporting dashboard: no waiting for monthly reports, check your performance whenever you want
Every GEO campaign we run is measured through Click Insights from day one, so you always know what’s working, not just what we tell you.
Generative Engine Optimization Strategy: What's Included?
When you turn to Click Intelligence for generative AI search engine optimization, you can rest assured that you will get a GEO strategy that is as unique as your business. We tailor each part of our service to you, ensuring you receive the best results every time. These are the foundations on which our results-driven strategies are built:
GEO Visibility Audit
Our GEO SEO agency always begins by conducting a detailed visibility audit. This will give us a clear view of where your website and content are currently in relation to AI search and help us decide on the actionable steps to take to grow your visibility and organic traffic. Our experts will take a deep dive into how AI models view your brand and interpret your site’s content, looking at how this varies across AI search engines and features.
This information will enable us to benchmark your website against competitors and develop a plan to enhance it. Whatever approach we decide to take, we can guarantee that our strategy will be 100% bespoke to you.
GEO vs SEO
| Traditional SEO | GEO (AI Search) | |
|---|---|---|
| Focus | Keywords and backlinks | Context, clarity and citations |
| Goal | Ranking in the SERPs | Being referenced in AI-generated answers |
| Reporting | Rankings and click-through rate | AI visibility and citation frequency |
| Tactics | Metadata and link building | Content structure, schema and semantic depth |
GEO doesn’t replace SEO, it builds on it. A strong technical and content foundation is still essential, with AI-ready structuring and topical authority layered on top to ensure your brand is included in AI-generated responses, not just ranked in traditional results.
SEO

You can’t expect effective GEO optimization without having a strong traditional SEO foundation. This is because many GEO techniques have been developed from SEO best practices. Our experience with generative AI and SEO has shown that sites optimized for SEO using trusted tactics are more likely to appear in AI-driven searches. When it comes to increasing your online visibility and traffic in this new evolution of search, you can’t afford to miss getting the SEO basics right. That’s why a traditionally managed SEO campaign is another focus of our generative search optimization service. Think of getting your website’s backlinks, technical, on-page, and off-page SEO right as the building blocks to a stellar GEO strategy and campaign that makes waves in the AI search space.
AI Overviews Optimization

More search users than ever before use AI Overviews to get the information they need. To appear in these no-click search results, your website content needs to be optimized in a certain way. Our generative AI search engine optimization agency experts have the knowledge and experience to restructure and overhaul your content for relevant search queries, putting you in a better position to appear in AI-generated search summaries. The more your brand features in these, the more trust you build with your audience. It’s a win-win.
Semantic Keyword Structuring

The keywords you use are vital for optimizing your content for generative AI and SEO. Our GEO optimization experts use advanced keyword research strategies to take your content up a notch and appeal to AI-powered search engines. We’ll conduct an in-depth semantic analysis to pinpoint relevant and unique keywords with which to optimize your content. Our bespoke approach also considers your specific industry to identify opportunities for capturing organic traffic for search queries relevant to your niche and brand.
AI-powered tools use authoritative, credible, and expert-written content to generate responses. If your content isn’t ticking these boxes, it doesn’t stand a chance of being picked up by AI models. That’s why our content team takes into account what works for AI when it comes to crafting high-qu
ality blogs, landing pages, and other website content. The structure of your content is also very important, as it needs to be easy for AI models to understand. Our team has the expertise to determine what works and what doesn’t.

AI uses schema markup to help it understand your website’s content. If your site’s structured data isn’t in tip-top condition, AI will simply ignore your content when it comes to generating its response, which will leave your search visibility dwindling. Our experts will optimize your structured data across your web pages so AI models can easily understand what your pages are about, helping to boost your visibility.

Trust is at the heart of generative engine optimization SEO. One of the ways AI search engines identify brands they can trust and then feature in responses is through reviews. It analyses the quantity and sentiment of reviews, so we’ll shine a spotlight on your existing reviews on various platforms to boost your visibility in AI results.

Here at Click Intelligence, link building is our bread and butter, and no generative search optimisation campaign would be complete without it. We’ve built strong relationships with industry-specific publications in the 40+ sectors we serve to earn top-quality digital PR links that will send your backlink profile soaring. Again, this works to boost your authority and visibility for AI-powered searches. We can also help you secure expert quotes and digital media placements to increase your credibility further.

Listicles enable you to position yourself as an industry expert because they offer valuable information and are super shareable. The sharable nature of listicles increases your credibility and authority, meaning your brand is more likely to be noticed by AI-driven search engines. Our content team is well-versed in creating attention-catching, quality listicles to propel your reputation even higher.
GEO Agency Campaign Packages
The below options aim to give you a taster as to what some typical AI SEO campaign packages may look like. Some components are crucial for all campaigns, however, all our AI SEO campaign strategies are completely bespoke to ensure they’re tailored to meet the needs of your business.
Your strategy and its size will be built from the below offering to provide you with results that help you stand out in your industry. Your AI SEO campaign will be built utilizing the below example service offerings:
GEO Agency Services Pricing
Key deliverables will vary depending on your requirements and our analysis; these will always be agreed upon before starting your AI SEO campaign. To give you a sense of what’s involved, let’s run through some typical AI SEO campaign elements that help us deliver awesome results!

Standard Designed for Startups
From £1,000/ Per Month Book a call- AI SEO Strategy
- AI SEO Visibility Audit
- AI Overviews Optimisation
- E-E-A-T Optimisation
- Schema Markup
- Authoritative Link Building
- Brand Listicles
- LLM & AI Overviews Reporting

Premium For SMEs
From £3,000/ Per Month Book a call- AI SEO Strategy
- AI SEO Visibility Audit
- AI Overviews Optimisation
- E-E-A-T Optimisation
- Schema Markup
- Content Clustering Strategy
- Semantic Keyword Structuring
- Authoritative Link Building
- Digital PR
- Brand Listicles
- LLM & AI Overviews Reporting

Pro For Growing Enterprises in competitive sectors
From £5,000/ Per Month Book a call- AI SEO Strategy
- AI SEO Visibility Audit
- AI Overviews Optimisation
- E-E-A-T Optimisation
- Schema Markup
- Semantic Keyword Structuring
- Content Clustering Strategy
- AI Optimised Content Creation
- Authoritative Link Building
- Digital PR
- Brand Listicles
- LLM & AI Overviews Reporting
What Is Included In Your Monthly (GEO) Generative Engine Optimization Budget?
Our GEO service team will work with you to determine the best way to use your GEO budget, providing you with a fully itemized list of our GEO agency services and their associated costs.
No two campaigns are the same, so we don’t have pre-defined lists of exactly whats included – but we’ll help you find the best route forward! Our packages are indicitative of common campaign elements.
The best thing our pricing is that we don’t charge for the management time, so the prices our GEO team provide, are exactly the same as you pricing you find on our website!
Transparent pricing and deliverables come as part of the Click Intelligence service guarantee.
Generative Engine Optimization Service Process
Steps To Success
Benefits Of Our (GEO) Generative Engine Optimization Agency Services
Our Customers See Real Results
Get Huge Increases In:
Ready to improve your GEO and AI SEO with our AI SEO campaign services? Book your call now.
AI & Generative Engine Optimization White Label Packages
Are you an agency looking to help its clients future-proof their search traffic with generative engine optimization services? If so, you are in the right place, as our GEO service is available in a neat reseller package!
In fact, every service Click Intelligence offers, including SEO Auditing, Blogger Outreach, Link Building, Content Strategy, and more, is available as white label, so we can help you impress your clients and expand your services while you concentrate on other aspects of running your agency and keeping your clients happy.
Want to find out more about how we can help you elevate your product offering? Get in touch for a no-obligation chat with one of our Account Managers to see what affordable generative engine optimisation solutions we can give you.
Generative Engine Optimization Service FAQs
Generative engine optimization (GEO) is the process of optimizing websites and their content for AI-based search engines and search engine features.
Traditional SEO services focus on getting your website’s pages to rank higher in the SERPs for relevant search queries. GEO optimizes your website specifically for AI-driven search engines and generative models to ensure your brand is referenced and mentioned in AI responses. While the goals of SEO and GEO are different, they follow some of the same best practices, so they can work together to improve your traditional search rankings and visibility in AI search models.
GEO helps increase your business’s online visibility by improving its chances of being mentioned by AI tools in their responses. It also boosts the possibility of your website’s content being used in AI-driven search responses like AI Overviews.
Visibility metrics are the main way to see how well your GEO campaigns are doing. However, specific tools like AI Search Grader from HubSpot can be used to analyse a brand’s presence in ChatGPT results, and Semrush is developing methods to track AI Overviews.
Absolutely! GEO and SEO work hand in hand. GEO adds another level of optimization to your SEO efforts that is purely focused on capturing AI-driven responses. GEO uses many of the same best practices as SEO, and good SEO forms the perfect springboard for you to build your GEO.
Timelines vary depending on your starting point and how competitive your industry is, similar to traditional SEO. Most clients begin seeing initial AI visibility improvements within 3 to 6 months, with more substantial, sustained results building over 6 to 12 months as authority, content depth and AI citation signals compound over time.
Case Studies
Why Us?
We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.
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