Google Ranking Factors 2020
If you are trying to climb to the top of the ladder on Google, you will be aware that there are a number of criteria that you must hit. You…
Panda Algorithm Update Guide
The Google Panda algorithm update initially rolled out in February 2011, and it impacted around 12% of search results across the globe. In April of 2011, it was released to…
A Guide to Google’s Penguin Algorithm Update
The Google Penguin algorithm update in 2012 was intended to combat manipulative and ‘spammy’ link building techniques. It was originally called the ‘webspam algorithm update,’ but was later given the…
What are Google Fred Updates and Why do They Matter for Your Website?
What are Google ‘Fred’ Updates? Google makes thousands of changes to its algorithms throughout the course of a year. Some of these changes are huge and have a wide impact…
Complete Google Algorithm Update History
Google is updating or refreshing its algorithm on a daily basis and while the majority of the changes are small, some have a significant impact on search results which can…
How Google Makes Money
You know your company is doing pretty well when its name has become a verb to describe something everyone does multiple times a day. There are few better examples of…
Google Site Search, Google Custom Search and their Alternatives
In the spring of 2017, Google announced plans to shut down its highly rated Google Site Search tool, which was a paid-for tool that was offered by Google to webmasters…
Getting to Know Google’s Medic Update
In August 2018, Google updated its broad core algorithm. Barry Schwartz, one of the most esteemed SEO experts, dubbed it the ‘Medic Update,’ which became a name that stuck. The…
Understanding Google’s Local 3 Pack
When you search a query that causes Google to recommend some local businesses, it lists three snippet results. This differs from the previous Google local 7 pack that featured 7…
How Google Lighthouse Audit Works
When you’re discouraged by your website’s SEO performance – despite investing time, effort and capital into your SEO strategy – it’s useful to run a comprehensive audit to understand where…
