2024 saw Google Ads undergo significant changes. Advancements in AI. New ad formats. Enhanced automation. These updates are supporting the dramatic shift we’re seeing in the overall digital marketing landscape…
When Google was invented in 1998, nobody could quite envisage how it has transformed the way we access information. Over the years, the evolution of SEO has fallen in line…
There is a big difference between a local PPC and traditional PPC campaign. Standard strategies typically focus on developing ads to attract customers across a country or beyond, which isn’t…
Google Ads first launched in 2000. Since then, the digital marketing world has spun at an incredible speed. If it was the Middle Ages when the ad platform first made…
Digital marketing continues to evolve at breakneck speed. As we begin 2024, it’s essential you remain on top of these changes to navigate this dynamic world and succeed with your…
A fully-fledged and effective digital marketing campaign always makes use of online ads. Pay-per-click and paid social ads can deliver instant results, allowing you to target specific audiences and demographics…
When done right, a Facebook Ads campaign can bring in a healthy collection of sales and leads for your business. That’s why a lot of marketers opt to focus on…
It might be hard to believe, but Google Ads have been around for 23 years. Yes, we’re all getting old. In that time, this digital ad platform has become a…
There’s a worrying status that may appear when you’re running a campaign in Google Ads: “limited by budget”. Newcomers to the platform can often be left concerned by this message…
SEO is a long-term process. If you want quick results with a marketing campaign, you need to look elsewhere towards the likes of pay-per-click (PPC) ads. Yet, if you want…
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