What Is the Future of SEO in 2024?
Search engine optimization. You might love it. You might hate it. Either way, you understand how crucial it is for your digital marketing efforts. However if you get SEO right,…
Click-Through Rates Explained: What’s Considered Successful?
Make no mistake: understanding and optimizing click-through rates (CTR) is crucial for the success of online campaigns. Whether it is for search engine optimization (SEO), pay-per-click (PPC) advertising, or email…
The Core Differences Between Universal Analytics and GA4: How to Adapt
This is the year we wave goodbye to Universal Analytics (UA). The beginning of July and October 2023 will see Google cease processing hits for standard UA properties and UA…
Google Knowledge Panels – The Ultimate Guide
If you regularly use Google as your search engine of choice, it’s likely that you have already come across the Google knowledge panels. This is a block of information, often…
The Difference Between Technical Seo, On-page Seo, And Off-page Seo
Search Engine Optimisation is a collection of different strategies and methods that are all designed to help improve your visibility and ranking on relevant search queries. There are, however, different…
Backlinks from High-Authority Websites: How to Successfully Build Your Link Profile in 2023
Google uses over 200 ranking factors to determine website placement in their search engine rankings. While these factors all have different levels of importance, there is one often regarded by…
