Make no mistake: understanding and optimizing click-through rates (CTR) is crucial for the success of online campaigns. Whether it is for search engine optimization (SEO), pay-per-click (PPC) advertising, or email…
This is the year we wave goodbye to Universal Analytics (UA). The beginning of July and October 2023 will see Google cease processing hits for standard UA properties and UA…
If you regularly use Google as your search engine of choice, it’s likely that you have already come across the Google knowledge panels. This is a block of information, often…
Search Engine Optimisation is a collection of different strategies and methods that are all designed to help improve your visibility and ranking on relevant search queries. There are, however, different…
Google uses over 200 ranking factors to determine website placement in their search engine rankings. While these factors all have different levels of importance, there is one often regarded by…
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