E-E-A-T Your Way To SEO Success?

Expertise. Authoritativeness. Trust. These are the three core pillars behind Google’s E-A-T concept. If you have been in the content marketing game for a few years, it’s likely you are well-versed in appeasing this ranking factor to boost performance levels with your search engine optimisation.

However, just when you thought you were comfortable with E-A-T, the concept has undergone a significant change. An extra “E” has been found, as Google adds experience to EAT. What does this mean? How will it change how the concept works? What changes will you need to make to your marketing strategy?

This eBook will answer those questions and more!