Google My Business

A successful local SEO marketing campaign incorporates many different elements. One of the biggest factors to emerge is Google My Business. If you’ve only just entered the online marketing world, you might have only noticed the odd reference about Google My Business. However, don’t underestimate its importance. GMB is the control center for local business information that’s situated on Google and Google Maps.

You’ve read about the benefits, and your decision has been made you’re finally going to set up a Google My Business profile. Before you can get going and start optimizing your profile, you have to answer this question: ‘How can I claim my business listing?’ Fortunately, the answer is a straightforward one.

When analyzing the most overlooked aspects of Google My Business, it’s hard to look beyond Google Posts. Yet while other businesses skip using this feature, you can reap the benefits and maximize the impact of your GMB profile. Along with keeping your audience up-to-date with your latest business developments, it also enhances your overall visibility.

Whether you own a small retail store or a large chain of internationally recognized restaurants, all businesses that have either a physical location or that involve face-to-face contact need to take advantage of local listings and citations. A crucial part of your overall SEO strategy and one of the key local SEO practices, understanding how to leverage online reviews to your advantage is a must for all local business owners.

If you have just started your own business and you are keen to spread the word online about how great you are, then Google My Business is the tool for you. Free and super easy to set up, Google My Business, known as GMB for short, is the new and improved Google Places, and as Google+ is no more, it is the only feature you need to use to create a local business listing online.