Local SEO

Have you ever wondered what is local SEO? If you’re already aware of standard SEO, you will be happy to know there’s not much difference between them – except for one significant point. Instead of aiming for global reach, local SEO is utilized to be found strictly in local-based search queries.

Unsurprisingly, local SEO includes many different ranking factors. If you have aspirations of showing up first in localized search results, you cannot afford to miss out on any of these elements. If you do, the competition could usurp your efforts and turn your website into an irrelevant local search force.

Have you ever wondered, ‘How do I rank higher on Google?’ It’s a silly question to ask really – every website owner is searching for ways to rank higher on Google. From global brands to local stores, there’s a continual battle to land that all-important top spot in search engine results pages.

On-page optimization is imperative if you want to maximize the success of your local SEO campaign. When your pages are refined with SEO in mind, search engines gain a greater idea about your website’s content – and it is ranked higher by the likes of Google as a result.

Link building is one of the most integral elements of search engine optimization. The same also applies to local SEO. Do you want your website to appear in relevant local searches? If the answer is yes, local link building is a necessity.

If you serve your local community on a face-to-face basis, then you need local SEO to increase your search visibility online. Whether you own a bricks and mortar business such as a retail store or dentist’s office or you work as a service business such as a contractor or cleaner in a particular location, local SEO practices including local listings and local citations are vital for both boosting your ranking and driving footfall to your store.