Do you want your next content marketing campaign to be remembered as one of the most successful content marketing campaigns of 2021?
If yes, then don’t waste your time poring over every little detail of 100 content marketing examples that you’ve found online. Instead, focus on quality over quantity and direct your efforts to check out only the best examples of content marketing 2020.
How will this help you?
By gaining inspiration from great content examples, you will learn how to create instantly shareable content that will engage your target audience, impress Google and lead to a significant increase in conversions.
Ready to see these creative content marketing examples that will revolutionize your content marketing strategy?
Example 1: Moz – Topic Clusters
This Moz content strategy is an incredibly successful SEO strategy that works by providing greater visibility for search engines to identify their content, resulting in more relevant traffic driven to their site and an enhanced search presence.
Topic clusters are multiple pieces of content that are grouped by a shared topic, as well as related subtopics. They are a highly effective content marketing tool due to their ability to offer extensive coverage of a specific subject that is both organized and easy to crawl.
Moz uses this content strategy on their “Beginner’s Guide to Content Marketing” by adding a chapter list at the end of each page that links out to other themed pages within that topic cluster.
The benefits of this content marketing strategy are:
- Increased visibility online
- Added value for users
- Enhanced site authority
- Easier for Google to crawl and index
Want to take this content marketing strategy and make it even better?
Why not utilize Google local optimization to get your website listed as one of the top three local businesses on Google Maps?
Example 2: HubSpot – Frequent blogging
If you are looking for an effective way to increase your organic traffic, then you could do a lot worse than taking a leaf out of HubSpot’s book and practicing frequent blogging.
What constitutes frequent blogging?
Although this is at your own discretion, for this content marketing strategy to produce optimal results, you need to commit to posting daily. If this seems like a lot, it is worth remembering that this should be seen as a long-term strategy that will enable you to gain organic results over time, building trust with both your existing customers and attracting new ones.
As content marketing plan examples go, yes, this one takes a little bit of work, and you will need to be consistent in your efforts if you want it to be a success. That being said, the potential outcome is more than worth it, with some of the benefits you will enjoy including:
- An increase in organic traffic
- An increase in brand awareness
- A boost in SEO
- Better relationships with your customers
- An increase in trust in your business
- An enhanced connection with your brand
- Added value for your customers
- More leads
- More opportunities for sharing
- Recognition as an expert in your field
Don’t forget always to include high-quality backlinks to drive even more traffic and improve your click-through rate.
If you do not have time to create frequent content yourself, why not utilize our professional content writing services that can assist you with content ideas generation, content creation, and content promotion?
Example Three: Nike – Emotional branding
The power of dynamic content should never be underestimated, having the ability to capture the attention of the time-poor and cynical consumer and influence their purchasing decisions.
Take Nike, for example, arguably one of the most well-known brands in the world. Nearly every single one of their content marketing efforts is carefully crafted to evoke specific feelings and emotions in their customers.
Do you remember their “Show them what crazy can do” campaign?
By using the art of storytelling and the influence of emotions, Nike created a memorable, thought-provoking, and most importantly, timely content marketing campaign that was a huge success.
If you think about other campaigns that Nike has launched over the years, you will start to notice a recurring theme. Nike does not push their products; they promote aspiration.
Take their slogan: “Just do it”. Nike is encouraging their customers to ignore the voice in their head that says they can’t do something and to just go for it.
How more relatable could they be?
The main advantages of emotional branding include:
- The ability to turn customers into committed “fans.”
- Enhanced credibility
- A means to stand out from your competition
- A genuine connection with your audience
- More targeted marketing
- Higher ROI
- Improved brand recognition
- More shareable content
If you are worried about keeping your brand message consistent over multiple channels, you may want to look into content as a service examples (CaaS) rather than traditional CMS.
Example Four: Jeff Hoffman – Email marketing
If you have not heard of Jeff Hoffman, a highly successful entrepreneur who is known as the master of sales (well, he should be!), then you are in for a treat.
Although skilled in all aspects of content marketing, it is his email marketing efforts that stand out for us.
Currently, in the United States, 76% of people use email, with 293.6 billion emails being sent and received every day.
What does this mean for email marketing?
In a nutshell, it has never been harder to stand out from the crowd and get your email read by its intended recipient.
That being said, Jeff Hoffman makes it look easy, providing the perfect balance between grabbing the attention of his audience without coming across as too pushy or promotional. His email subject lines are punchy and to the point, appealing to time-poor Americans who want a quick and simple solution to improve their sales techniques.
If you want to create emails that your subscribers not only open but actively engage with, try out the below email marketing techniques:
- Include interactive videos, polls, or quizzes
- Always personalize the content
- Include call to actions
- Create great opt-ins
- Write an intriguing subject line
Want to make your email marketing even more effective?
Add in a local SEO element with localized content and keywords that will help you compete with larger corporations, even if you don’t have their never-ending marketing budgets.
The benefits of email marketing include:
- It’s cost-effective
- You can use automation
- You can reach a global audience
- It is easy to measure your success
- You can personalize your message
- Increased interactivity
- More high-quality leads
- Increased revenue
- It delivers highly targeted messages
Example Five: H&M – Influencer marketing
In a constantly changing market, businesses must be willing to continuously adapt and evolve their content marketing strategies to ensure that they stay relevant to today’s modern consumer.
One way of doing this is through the use of influencer marketing.
Brands are set to spend a whopping $15 billion on influencer marketing by 2022, with influencers to be found for every niche and sub-niche that you can think of.
In terms of successful influencer marketing, you can’t help but be drawn to the efforts of global clothing brand H&M. With one of the biggest followings on Instagram of any fashion brand, H&M knows how to use an influencer to boost their following and promote their new ranges.
In 2017, they partnered up with well-known fashion blogger Julie Sarinaña and famous model Ela Velden to help launch their new autumn collection. Sarinaña was such a fan of the range that she actively promoted herself wearing the collection on her own Instagram page.
The main benefits of influencer marketing include:
- Increased brand awareness
- The ability to reach new markets faster
- Increased follower engagement
- Offers real-time results
- More traffic to your website
- Enhanced loyalty with your brand
- Builds credibility and trust
- Better ROI than other media investments
Plus, don’t be fooled into thinking you need to partner up with a mega influencer to achieve success. Effective influencer marketing is all about building long-term and mutually beneficial relationships with the right influencers, not the ones with the biggest following.
How can you become one of these great marketing content writing examples?
Although looking at the top-performing content marketing article examples can be both motivating and inspiring, it is ultimately down to you to create a content marketing campaign that blows all others out the water.
If you would like a little helping hand in creating a content marketing strategy that is up there with the most successful content marketing campaigns in the history of all time, then we can help you.
Remember this, even the most unexciting product or service can be transformed into an engaging and inspiring story with the right content marketing strategy.
