Are you looking for a highly effective way to boost your site traffic and content marketing ROI? Not to mention significantly increase your brand awareness.
If yes, then guest blogging is the ideal content marketing strategy for you and your business.
Guest blogging, also known as guest posting, is the process involved in writing content for another business’ website. Arguably one of the simplest and most successful ways to improve your SEO ranking, when done right, guest blogging can completely transform business, building trust and setting you up as an authority figure within your industry.
Are you excited to get started?
The below guide to guest blogging and blogger outreach will tell you everything you need to know about this effective content marketing strategy, ensuring you achieve maximum results and blow your competition out the water!
What is the blogger outreach program?
Blogger outreach, sometimes known as influencer marketing, is when a brand leverages the power of a particular influencer to gain exposure for their product or service. First and foremost, a managed email outreach campaign should persuade the right influencers to talk about you and link to your website.
How do you get them to do this?
By sending them a personalized and engaging email.
Sounds simple, right? Just download a blogger outreach template, fire off a load of emails and wait for the responses to roll in.
Unfortunately, this is exactly how not to carry out effective blogger outreach.
If you are serious about implementing an effective guest blogging campaign, you need to put in a little more effort. From utilizing the best blogger outreach tools on offer to getting to know your chosen influencers before reaching out to them, let’s find exactly what you need to do to enjoy the benefits of effective blogger outreach.
Plus, if you still feel you need a little helping hand after reading the below, you can always turn to a professional to ensure your guest blogging campaign is as powerful as possible.
How to do blogger outreach effectively?
As mentioned above, using a guest post outreach template is not the best idea if you want to have a successful blogger outreach experience. This is because influencers will be able to spot a blogger outreach email example a mile off and will instantly know that the sender has spent little time or effort getting to know their content or their brand values.
Instead, if you want actually to get responses from your chosen influencers, and positive ones at that, you need to learn how to get blog exposure for your business in the right way.
And here’s how you are going to do it!
Find the perfect influencer
Although you may be tempted to dive right in and start creating your first blogger outreach email, you cannot hope to do this effectively without first choosing the right influencer.
There are several factors that you will want to consider when doing this:
Is the influencer connected to your niche?
Do they offer direct competition with your brand?
Can you see yourself working with them in the long-term?
As a general rule, you want to choose someone that is within the industry, but that isn’t a direct rival to your brand. The world of business is fierce enough without aligning yourself with the competition.
In terms of followers, you don’t need to choose a mega influencer (one with more than a million followers), as you will be unlikely to convince them to work with you. Instead, focus on picking an influencer that you feel you could work well with, and that has the same core values as your brand.
Alternatively, choose an influencer who is local to your business. This can help with customer engagement and make local SEO much more efficient.
Connect with your chosen influencer
If you don’t want your first blogger outreach email to appear spammy, it can be a good idea to engage with your chosen influencer first. You can do this by following them on social media, liking their posts or commenting on their blogs. Always ensure you have something of real value to say before commenting. You want to come across as knowledgeable and approachable, not pushy or self-promotional.
Find their email address
Depending on your preferred influencer, this step may be easy, or you may need to put in a little more effort to find the information you need. If you find you can’t locate your influencer’s email address, several online tools can help you to do so.
Write your email
The most crucial part of the blogger outreach process, but also the most challenging, drafting the perfect blogger outreach email is a skill that needs to be learnt.
Fortunately, there are a few tried and tested tips that can help ensure your blogger outreach email stands out from the crowd and gets you noticed for all the right reasons. Keep reading to discover them a bit further down in the guide.
Follow up
Although you do not want to appear pushy or even worse, desperate, it is perfectly acceptable to send a courteous follow-up email if you do not receive a response from your chosen influencer.
However, there is a very fine line between showing you care and becoming a nuisance; one follow -up email shows the former, more than one is the latter. You have been warned.
Keep tabs on your progress
There is little point in spending hours drafting the perfect blogger outreach email and then not tracking what works and what doesn’t. Therefore, it can be beneficial to create a simple spreadsheet to monitor your progress. Alternatively, you can use blogger outreach software.
How do I make a blogger outreach template more effective?
Of course, you want your blogger outreach email to be as effective as possible, resulting in an immediate reply and hopefully, a mutually beneficial long-lasting working relationship.
That being said, can you take a standard blogger outreach email template and transform it into a highly successful blogger outreach pitch?
Yes, you can, and here’s how!
Craft a compelling subject line
Let’s say your chosen influencer receives 100 hundred guest blogging request a day. How many of those emails do you think get opened? 10%, maybe even less. Therefore, if you want to prevent your carefully crafted email from being sent straight to the trash, you need to find a way for yours to stand out from the crowd.
If you are stumped for ideas, you may think that your best option is to simply type “best blogger outreach email subject lines” into Google and pick the most relevant one.
However, do you not think that every other marketer has also considered the same thing at one time or another?
Originality is key when crafting a compelling subject line, so if you are struggling, why not use our content writing services or look for an in-depth blogger outreach case study that directly relates to your brand?
Focus on personalization
Never underestimate the importance of personalizing your blogger outreach emails. Influencers are people too and do not want to feel like simply a tool that you can utilize to your advantage.
Therefore, even if you do choose to use blogger outreach examples as a starting point, always make sure that you add a personalized element before clicking send.
Explain why you are contacting them
You must always remember that guest blogging should be beneficial for both parties involved, otherwise, why would an influencer choose to work with you? When writing your blogger outreach email, you need to directly explain how you can help them, as well as what you want them to do for you in return.
This could be adding value to their existing content, pointing out a broken link in their content or simply regularly sharing their content on your social media channels and tagging them in it.
Don’t forget to also end your blogger outreach email with a clear CTA (call to action), so that the influencer in question knows exactly what their next step should be if they are interested in working with you.
What are the main benefits of blogger outreach?
You probably feel like you need a moment to take all of the above in and evaluate whether a blogger outreach program is worth the effort for your business.
We are here to tell you that it is! The benefits of blogger outreach are unmistakable, and once you start reaping the rewards, you’ll wonder why you didn’t embrace this content marketing technique years ago.
- Optimized SEO
- It helps you connect with your target audience
- It enhances your social media presence
- It increases your number of email subscribers
- It strengthens trust in your brand
- It creates backlinks
- It helps promote your content
- It builds relationships with other bloggers
- Great for launching new products or services
Still, worried you don’t have the time or knowledge to carry out blogger outreach yourself?
Why not contact a blogger outreach company and enjoy all the above benefits without any of the effort?
Whether you are looking for DA10, DA20, DA30 or DA40 blogger outreach, we are experts at acquiring in-content editorial links and mentions from leading industry influencers.
Get in touch here today and discover how to do blogger outreach the right way.
