‘What can I blog about?’
This is a question that all content marketers ask frequently. Everyone suffers from writer’s block in some form. When it crops up, it can be a struggle even to think up any simple blog post ideas.
Even if your mind is clear, there’s no guarantee you’ll come up with subjects that people want to read. There’s a real skill involved with producing high-quality blog content ideas.
If you want to harness this skill, this guide demonstrates how to create a blog that people will read. Once done, you’ll no longer wonder what to blog about!
Outline Your Audience
Before we get too far, it’s important that you first outline your target audience – if you haven’t done so already.
The reason for this is simple: if you fail to identify your audience, you’re going to seriously struggle to produce blog ideas which resonate with your consumers. It’s essential you know who they are, their interests, the problems they have, and their search intent.
Take an online marketing agency as an example. Their target audience is business professionals who seek SEO assistance. As a result, the agency has to think about what questions these business professionals have about SEO. When they have the answers for these questions, they have the foundation for article ideas their audience will love.
Built Around SEO Research
Okay, your blog post topics don’t have to be built around SEO research. For instance, unique blog post ideas, fun articles, and news stories are not usually crafted with a keyword strategy in mind.
Nevertheless, an SEO approach is recommended if you desire content that has long-term appeal and receives a steady stream of visitors over time.
Ultimately, every blog post you publish presents an opportunity to rank for targeted keywords and topics. The more of these keywords you cover, the more chance your website is discovered in search results by your target audience. To produce top blog topics with high-value keywords, analyze your rivals with a competitive gap analysis. See what they’re writing about successfully, and see how you can use this to your advantage.
Be a Trend Follower
When choosing the best blog topics to write about, following industry trends can be a wise decision. If you manage to post about the latest stories before your competitors, you can quickly position your website as a platform for trending subjects in your industry. If people are searching for this trend looking for more info, you could receive a large surge in visitors if you’re the first result on Google.
Have you ever wondered how to research a blog post? Well, for a trending topic, you may only need to visit a site like Reddit. With virtually every niche covered, Reddit is a goldmine for content ideas. The massive community also ensures Reddit is populated with the latest stories within minutes.
New Blog Ideas: 2020 Version
It’s time to finally dive into a whole range of awesome topics to write about. For an added layer of simplicity, we have placed the blog post ideas under a general theme.
Useful Blog Post Ideas
A useful blog post is, as the name suggests, one that intends to broaden the horizons of a reader. If these posts take on an in-depth and informative role – and you produce a steady stream of content – your business can become an established authority in your chosen industry. Customers will trust and enjoy your content, and they’ll likely return for more. Consider the following themes:
- List posts
- Research posts
- FAQ posts
- “How To” posts
- Checklist posts
- Case study posts
- Statistical posts
- Series posts
Expanding on the last theme, you might be curious about how to write a blog post series. First, find a topic which is in-depth and ideal for splitting across multiple posts. Then it’s a case of producing these posts and linking them together. Internal links are a great benefit for your SEO efforts.
Authoritative Blog Post Ideas
Are you feeling generous? If so, you can publish content which promotes authoritative brands and individuals. You never know: they might feel the need to replicate this kindness and promote your site on their own platforms. Plus you can come up with interesting topic ideas like:
- “The Best of…” posts
- Profile posts
- Link roundups
- Crowdsourced posts
- Quote posts
- Interview posts
Controversial Blog Post Ideas
If you’re willing to go against the grain, and potentially even alienate a part of your audience, controversy always makes for interesting topics for articles. Attention-grabbing ideas include:
- Persuasive posts
- Prediction posts
- Critical posts
- Reaction posts
- “What If” posts
Personal Blog Post Ideas
Going with a personal approach is a solid tactic when learning how to make a blog interesting. Simply put, readers want to feel as if there’s a real person behind the content they consume. An injection of personality is much better than going with steady, robotic-type posts. To go the personal route the right way, here are some blog topics:
- Personal experience posts
- Outburst posts
- Inspirational posts
- Off-topic posts
Lifestyle Blog Post Ideas
Like the aforementioned personal approach, lifestyle-themed blog posts can help to humanize you and your brand. These posts are great for staying engaged with your audience. Some ideas include:
- Staff member spotlight posts
- Holiday posts
- Behind the scenes posts
Audience Engagement Blog Post Ideas
When consuming most types of blog posts, the activity is a passive one where readers simply, well, read the content. Audience engagement posts, however, bring interactivity to proceedings. If they result in a large quantity of user discussion, they can turn out to be one of the most interesting blog topics overall. Popular choices include:
- Question posts
- Answer posts
- Challenge posts
- Giveaway posts
Devising a most popular blog topics list is not easy. There is no exact science behind the task, although common sense and research can go a long way.
Do you require additional assistance with blog writing topics? At Click Intelligence, our combination of marketing experts and professional writers can ensure your blog is populated with interesting posts that your audience craves.
