Do you run a digital marketing agency? If so, selling SEO services is essential if you want to maximize profits and be the champion agency in the industry.
If you want to offer SEO services but don’t have the in-house resources to do so, you have landed in the right place. As one of the leading USA and UK SEO reseller agencies, it’s fair to say we know quite a bit about the subject. With the following guide, you now can directly profit from our expertise and years of experience.
SEO Reseller: What Does It Mean?
There are numerous reasons why you might have previously declined the chance to provide SEO services. This can range from not having enough time to dedicate on SEO campaigns, to simply not possessing the right level of knowledge and SEO skills.
This is when you want to turn to an SEO reseller.
In essence, an SEO reseller is an external marketing agency – like Click Intelligence – that allows you to benefit from their SEO services. When joining forces with an SEO reseller, you instantly get to sell their white label products and services under your business name.
For instance, say you have a client that requests their website build includes a comprehensive SEO strategy. While your agency focuses on other areas of the client’s project, you hand over the SEO work to an SEO reseller. This reseller then completes the work, the client is provided with the SEO results they required, and your business takes all the glory.
The Benefits of Outsourcing SEO Services
SEO is a complex, time-consuming beast. Not only do you have to have a wide array of SEO techniques to be at the top of the game, but you also have to constantly evolve by staying on top of Google’s search algorithm changes and keyword trends.
There’s a reason why many agencies opt to utilize an SEO reseller.
Now you might believe we’re saying this because it’s in our wheelhouse. However, beyond saving time and effort, there are several benefits to outsourcing your SEO services.
- Focus on other areas of your business: When you outsource, there’s no need to stretch your resources too thin and limit your SEO prospect profits. You are given a chance to truly zone in on the essential areas of your company, allowing you to build on existing customer relationships and acquire additional clients.
- Provide a comprehensive SEO package: You have access to a large assortment of services when outsourcing to a reputable agency. Keyword research, reseller guest posts, ad campaigns, link building, etc. The greater number of SEO reseller services you provide, the more potential you have of maximizing your SEO sales.
- Scale-up and down as needed: The best SEO reseller plans are often scalable. This means it doesn’t matter if you have two or 100 clients; you can still provide them with SEO services when required.
- Benefit from instant expertise: Once you agree to work with an SEO reseller, you essentially have a team of SEO specialists at your disposal. These experts have been in the game for years and know all the best strategies. They suddenly become an extension of your team – and you dodge the expense of hiring in-house staff members.
How to Sell a Service Successfully
Now you have a team of SEO experts in your back pocket. Nevertheless, the work has only just begun. Ultimately if you don’t have any prospective clients, you cannot sell these SEO services. To understand how to sell SEO successfully like a champion agency, consider the following points.
Source the Right Clients
To start with, you need to source the right clients that require SEO services. The good news: there are many client types out in the wild. The bad news: client budget is a big factor in who you target.
Regarding the latter point, say you offer SEO services for an extremely low and reasonable price. This will draw a large number of customers. To justify the minimal cost, however, the services will need to be basic- which doesn’t reflect the best on your business. Furthermore, you need to manage a large number of clients for significant returns, and this can be tricky to scale effectively.
As a result, it is recommended to target clients who possess a large marketing budget. Along with being able to generate a much more fruitful financial return from each client, you can also deliver more meaningful SEO results. It’s a win-win for your business, your clients, and your SEO reseller.
Getting your pricing right is, obviously, a key component. Generally speaking, you should charge about two-to-four times the cost your SEO reseller is offering their services at.
How to Sell Local SEO Services
From an online blog to e-commerce websites, there are many different clients available, as mentioned previously. With that said, one of the most profitable client types is local SEO clients.
Local SEO, for the uninitiated, is used by businesses who hope to show up in Google via geographically localized search queries. This type of local business is usually a brick and mortar store, or one which services a certain area.
When crafting a local SEO proposal, there are various services you can have covered by your SEO reseller. These include:
- Local keyword research and keyword implementation
- Establishing and optimizing a Google My Business page
- Gaining local customer reviews
- Adding a business to local listings such as Yelp
If you offer an abundance of local SEO selling points, your proposal is going to be hard to resist for clients.
Attract and Convert Clients
You have your reseller SEO services ready to go. You know your target market. You have a pricing structure in place. Now it’s the last part of the puzzle: enticing clients.
If you run a marketing agency, you will naturally know how to advertise to these clients. If you want to utilize a long-term strategy, however, inbound marketing is advised. This tactic involves crafting content that attracts leads.
Plus you can even employ your SEO partner to cover your inbound marketing strategy. That’s right: reseller SEO for agencies can be used for, well, your agency!
