Moz is one of the most respected names in the SEO world, offering tools such as keyword research, site auditing, backlink tracking, rank monitoring, and on-page optimisation. Its metrics, including Domain Authority and Page Authority, are widely recognised as benchmarks for assessing website strength. Despite its reputation, Moz may not suit every team’s needs due to pricing, limits on lower-tier plans, or preferences for alternative interfaces and reporting options. For those seeking a change, there are numerous capable Moz alternatives that offer unique advantages in rank tracking, content optimisation, forecasting, and more.
Why look for a Moz alternative?
Many SEO professionals look for a Moz alternative for several reasons. Some need more cost-effective options, while others desire more specialised features such as predictive SEO insights or advanced white label reporting. Scalability also plays a role, with some tools serving solo practitioners or small agencies better, while others cater to enterprise-level operations.
Some users also seek a Moz alternative free to experiment with before committing to a full subscription or prefer a Moz pro alternative that provides additional insights or better reporting tools. Whatever your reason, choosing the right alternative to Moz can make a significant difference in your SEO strategy.
Best Moz alternatives to try in 2025
If you’re exploring options beyond Moz, there are a number of tools worth considering. Each of these alternatives to Moz offers unique features and strengths, whether it’s rank tracking, backlink analysis, content strategy, or predictive insights. Here’s a quick overview of the best Moz alternatives:
- Click Insights – Affordable, white label friendly SEO tool with accurate rank tracking and client reporting.
- Ahrefs – Comprehensive all-in-one SEO suite with robust backlink and keyword research features.
- BrightEdge – Enterprise-grade platform with AI-driven content recommendations and extensive reporting.
- Wincher – Simple and effective rank tracking tool, ideal for freelancers and small SEO teams.
- SEOMonitor – Predictive SEO platform focused on content strategy, competitor insights, and traffic forecasting.
- Pro Rank Tracker – Dedicated rank tracking tool with SERP features monitoring and exportable reports.
- Raven Tools – All-in-one SEO reporting and auditing platform, strong for agencies managing multiple clients.
- Similarweb – Web traffic intelligence tool, great for competitor benchmarking and market research.
- Zutrix – Cost-effective rank tracking and keyword monitoring platform for small teams or solo SEOs.
Click Insights is a highly versatile SEO Moz alternative designed for agencies, businesses, and enterprise teams needing advanced rank tracking and reporting. Its platform focuses on accurate keyword tracking, backlink analysis, and content auditing while providing an easy-to-use white label SEO software dashboard.
Key Features: Click Insights provides daily keyword tracking via keyword rank tracker, backlink monitoring, SEO content audits, and SEO reporting. Users can also leverage the AI overviews tracker and LLM rank visibility tracking. Integration with Google Analytics reporting dashboard makes tracking insights seamless.
Pricing: Plans begin at approximately £10 per month for 100 tracked keywords. The Pro plan starts at £52 per month, SEO software for agencies plans start at £190 per month, and SEO software for enterprise options scale to tens of thousands of keywords.
Who Is It For?: Ideal for agencies, in-house SEO teams, and enterprises looking for a professional alternative software to Moz with detailed client reporting.
Pros: Click Insights is cost-effective, integrates well with analytics platforms, offers accurate rank tracking, and supports white label reporting.
Cons: It is not as advanced in backlink research or content ideation as some full-service tools, and higher-tier plans are needed for large-scale enterprise use.
- Ahrefs
Ahrefs is a leading alternative Moz tool, renowned for its extensive backlink index and keyword research capabilities. It provides SEO teams with powerful insights into competitor strategies and content opportunities.
Key Features: Ahrefs offers Keyword Explorer, backlink analysis, technical site audits, rank tracking, and Content Explorer to discover high-performing content and link opportunities.
Pricing: Lite plans start at $129 per month, Standard plans at $249 per month, with Advanced and Enterprise tiers available for large teams needing API access.
Who Is It For?: In-house SEO teams, agencies, and content marketers who need in-depth backlink analysis and comprehensive keyword research.
Pros: Massive backlink database, accurate rank tracking, robust content research, and reliable technical auditing.
Cons: Pricing may be high for smaller teams, and some features are limited on lower-tier plans.
- BrightEdge
BrightEdge is an enterprise-focused SEO Moz alternative offering AI-driven content recommendations and comprehensive reporting tools. It is designed for large organisations and brands with complex SEO needs.
Key Features: Site audits, keyword research, competitor analysis, AI-powered content recommendations, and detailed historical and real-time SEO performance metrics.
Pricing: Custom pricing based on scale, keywords, and number of domains.
Who Is It For?: Large enterprises, global brands, and agencies requiring advanced analytics and content strategy tools.
Pros: Scalable, AI-driven insights, deep analytics, dedicated support.
Cons: Expensive, steep learning curve, long-term commitments often required.
- Wincher
Wincher is a simple Moz alternative free and paid tool designed for freelancers, consultants, and small SEO teams needing efficient rank tracking and reporting.
Key Features: Daily rank tracking, local SEO tracking, keyword research, on-page SEO audits, PDF/Excel reporting, and integration with Google Search Console.
Pricing: Starter plans for 500 keywords at $39/month, business plans for 1,000 keywords at $74/month, enterprise plans for 5,000+ keywords at $289/month.
Who Is It For?: Freelancers, small teams, or solo SEOs focused primarily on rank tracking and local SEO.
Pros: Affordable, easy to use, simple reporting, strong local SEO tracking.
Cons: Limited backlink and content strategy features; advanced features require higher tiers.
- SEOMonitor
SEOMonitor is a predictive SEO Moz alternative that focuses on forecasting, content strategy, and competitor insights. It helps businesses plan their SEO for maximum traffic growth.
Key Features: Forecasting, visibility scoring, keyword and SERP tracking, content gap analysis, competitor monitoring, and custom dashboards.
Pricing: Custom pricing based on domains, keywords, and features.
Who Is It For?: Agencies or businesses focused on content-driven SEO strategies and predictive insights.
Pros: Strong forecasting, content recommendations, competitor insights, flexible reporting.
Cons: May be costly for smaller teams; requires some onboarding to use effectively.
- Pro Rank Tracker
Pro Rank Tracker is a straightforward alternative to Moz designed specifically for rank tracking.
Key Features: Tracks keyword performance across multiple search engines, daily/weekly updates, SERP feature tracking, exportable reports, API access.
Pricing: Tiered based on keywords and update frequency.
Who Is It For?: Businesses or individuals focused on accurate keyword rank tracking rather than full SEO suites.
Pros: Efficient, flexible plans, strong reporting.
Cons: Limited backlink and content analysis; lacks broader SEO features.
- Raven Tools
Raven Tools is an all-in-one alternative Moz tool that combines auditing, reporting, and rank tracking for agencies and consultants.
Key Features: Rank tracking, backlink analysis, on-page audits, competitor research, integrations with Google Analytics/Search Console, white label reports.
Pricing: Tiered depending on campaigns, users, and features.
Who Is It For?: Freelancers, consultants, and agencies managing multiple clients.
Pros: Comprehensive SEO reporting, white label options, intuitive interface.
Cons: Some features are less specialised; interface feels dated compared to modern tools.
- Similarweb
Similarweb is a competitive intelligence alternative Moz tool that provides traffic analysis and market insights.
Key Features: Website traffic tracking, competitor benchmarking, market trend analysis, audience insights, demographics, and referral data.
Pricing: Enterprise-level, custom quotes required.
Who Is It For?: Strategic teams, product marketers, and large businesses seeking market intelligence beyond SEO metrics.
Pros: Excellent market and competitor insights, strong audience data.
Cons: Not ideal for rank tracking or backlink analysis; high cost.
- Zutrix
Zutrix is a lightweight and affordable alternative Moz platform for small teams or solo SEOs focused on rank tracking and keyword monitoring.
Key Features: Keyword rank tracking, SERP monitoring, basic backlink tracking, keyword research, API reporting.
Pricing: Subscription plans vary by keywords and update frequency; check current pricing.
Who Is It For?: Small teams or solo SEO practitioners looking for a budget-friendly option.
Pros: Cost-effective, simple to use, lightweight.
Cons: Mixed reviews on data accuracy, limited feature depth.
What’s the Best Moz Alternative?
For most SEO professionals and agencies, Click Insights is the standout SEO Moz alternative. It combines affordability, advanced daily rank tracking, client-ready reporting, and analytics integration. Depending on your priorities, other tools may be better suited: BrightEdge or SEOMonitor for enterprise forecasting, Ahrefs for backlink and keyword research, Wincher or Pro Rank Tracker for rank tracking, and Similarweb for market intelligence.
