Google’s Keyword Planner (Formerly Google Keyword Tool)
Google Keyword Planner is the new, revamped version of the Google Keyword Tool. Used correctly, it can help you massively increase organic traffic, can help you improve your PPC campaigns, and is an essential component of every content marketing strategy by boosting your Google keyword ideas and generating traffic via your organic and paid campaigns. Read on to find out how to use Google Keyword Planner.
What Does Google Keyword Planner Do?
Google’s SEO Keywords Planner is the best Google search volume and Google keyword search tool available, and so long as you have a Google Ads account, it is entirely free to use. With a few simple steps, you will be able to compile a list of effective keywords from the Google keyword search volume results and be ready to get started with your next campaign.
How To Sign Up For Google Keyword Planner
Google keyword planner sign up is straightforward. All you need is a Google Ads account. Then you can use the Google Ads Keyword Planner. Keep reading to find out how the Google search Keyword Planner tool works after you have successfully completed your Google AdWords Keyword planner loginand for a keyword-specific step-by-step guide to SEO strategy.
Signing Up to Google Ads
The first step, if you don’t already have a Google Ads account, is to create one. You only need to input a few essential pieces of information about you and your business. The good news is that you don’t need to have a campaign running or pay for keywords in order to gain access to the Google monthly search volume tool, but you will need to set up a Google AdWords campaign.
What is a Google AdWords Campaign?
So you need to have a Google AdWords campaign running via the Google AdWords toolto use the Keyword Planner tool. A campaign in Google AdWords planner is a set of advert groups (keywords, ads, and bids) that share a location targeting, budget, and settings. They are used to organise categories of services a business offers.
Finding the Keyword Planner AdWords Google
Once you have signed up for Google Ads, you will then need to go to the wrench icon titled “Tools”. From there, you will be able to find the online Keyword Planner tool underneath the Planning heading.
How To Search For Keywords On Google
If you want to know how to find best keywords for Google ads, then carrying out keyword research is vital. The process helps you to discover which keywords are the best for you to try to target and gives you an insight into what your target audience is searching for on Google.
Knowing what keywords you need to target can help you to create a content marketing strategy that gets clicks and conversions. When using Google, search engine users use keywords to generate results, so using a content keyword tool can be useful to ensure you produce material that will rise to the top of search engine results pages. It helps you target searches.
When carrying out keyword research, you need to consider relevance, authority, and volume.
So, if you’re stuck on what keywords to use, how do you move forward? An SEO keyword suggestion tool can help.
Discover New Keywords vs. Get Search Volume and Forecasts
When you click on Keyword Planner, you have two options. The first is to “Discover new keywords” and generate a list to help you better reach your target audience. The other option, “Get search volume and forecasts” allows you to check Google keyword search volume and other important metrics surrounding your keywords, including search volume Google trends that include historical metrics and performance forecasts.
Though the tool is designed primarily for PPC campaigns, you can also use it to improve your content and your SEO.
How to Use “Discover New Keywords”
The Google keyword finder tool is ideal if you are at the start of your keyword research process and need ideas or want to find new keywords. There are two options of how to use this keyword finder tool, to either “Start With Keywords” or to “Start With a Website”.
Start with Keywords
To start with keywords, simply type keywords that apply to your product or service. To get the best results, be focused on either one product, service, or brand at a time. You can use more than one keyword as well. To add multiple keywords simply put a comma between each word and press “Enter”.
You can customise your keyword search by language and by location to help you collect a more focused set of keywords suited for your demographic.
Start With a Website
The Google Keyword Search Volume Tool and Keyword Finder Tools are all very popular, so the keywords you discover through “Start with Keywords” can be very expensive if you are looking to get started with a PPC campaign to boost your traffic by targeting an audience with these popular keywords. Using a Google SEO planner to produce campaigns based on Google keyword search popularity can be costly and burn a hole in your budget fast.
There is a great workaround to this, and that is through the “Start With a Website” option, which works to find the best low-search volume Google AdWords options. A good option is to find a high-ranking URL from a competitor online. This could be a high-ranking homepage, article, or product. Simply copy the URL and paste it in. You can either have Google collect keywords from the entire site or solely from the page you inputted.
These keywords are a great way to enrich your own content and can be a great way to rank highly on relevant searches that others using the Google Keyword Planner Tool don’t see. This use of the Google planner means you can use it as a keyword tracker and keyword analysis tool to really compete with your competitors and find alternative keywords that you wouldn’t otherwise be aware of if you started off with the keywords function.
How to Check Search Volume on Google: Search Volume and Forecasts
Using the Search Volume Google tool can be an excellent way to understand more about keywords in question and how they are performing. You will already need a long list of keywords you have acquired from either discover new keywords tool. Once you have this list, simply paste it into the search field and “Get Started”. This brings up The Keywords Results page.
How to Filter, Sort Results and Search Volume on Google
The Keyword Results page has four targeting options:
- Location
- Language
- Search Network
- Date Range
You can also “Add Filter”
With Keyword Text, you can ensure that all the keywords you are looking at contain your core keyword (useful for a service or product). You can also exclude keywords that you are currently bidding on if you have an active AdWords campaign, omit adult content keywords, and can also filter average monthly searches or competition. Competition, in this case, refers only to AdWords competition, so if you are using the monthly search volume Google tool for SEO or content marketing, you don’t need to worry about it. Finally, you have the Broaden Your Search feature that allows you to easily add relevant keywords.
Connect Your Google AdWords Account to Your Google Search Console Account
By connecting your Google Search Console account, you get access to two very useful filters to use on the search volume Google keywords: Organic Impression Share and Organic Average Position. Organic Impression Share helps you understand how many times your website appears organically on natural searches for the keyword in question. Organic Average Position helps you understand where you rank in searches for that keyword.
Choosing the Right Keyword
With so many results, it can be difficult to know how to use the results of Keyword Planner when you get them properly. When using the Google Keyword Search Tool, SEO and improving that of your website is your goal.
When it comes to the SEO Keyword Planner, there are some practices you can follow to ensure you are choosing the right related keywords for you.
- Understand keywords first: Before blindly targeting a keyword, ensure you do search term research beforehand to see what type of content appears, so you know what you need to match to rank. You should consider carrying out further Google keyword research using other keyword tools to see what they options they offer. Look at the questions that people also ask suggestions to find related keywords that will add value to your SEO efforts.
- Mix up the search volume: It will take longer to rank highly for keywords that are highly competitive. So mix up the Google keywords search volume value of each keyword you choose to use. You might be able to rank faster for a less competitive keyword in the meantime while you are waiting to see the fruits of your SEO efforts.
- Don’t disregard words with low search volume: When looking at the Keyword Planner, volume is something you will take into account. However, when looking at Google search volume by keyword, don’t disregard those with low volume if they are relevant to your website and the type of content you provide. It is unlikely that organic search engine traffic is all you receive on your website, so these other keywords could help you to create compelling content for social media and your other platforms.
Another good way to find the best keywords is to narrow your options based on Search Volume, Commercial Intent, and Organic SEO Competition. Don’t just rely on keywords found through the Google Ads search volume, but also remember to use that “Search With a Website” tips to get great keywords that don’t have as much AdWords competition.
There is a method available to help you learn the exact keyword impression using search volume on Google. All you need to do is select a keyword, then “Add to Plan”, and visit “Plan Overview”, which allows you to see the number of impressions per month.
Using the Keyword and Google Keyword Planner Search Volume Tools
You can use the keyword and keyword planner search volume index Google tools to help improve your PPC campaign, your SEO, and even your own content marketing. Google search query volume can even help you learn more about the type of content that your target audience is looking for, while Google trends search volume can help you take advantage of unique opportunities as they come.
How To Get Exact Search Volume In Keyword Planner
So, you’ve used Google’s keyword tool and have carried out your Google Ads keyword research; now, you want to know what the exact search volume is based on your budget.
To check keyword search volume Google, you can choose Exact match, Broad match, or Phrase match to get the search volume information. Google is good at figuring out spelling mistakes and synonyms so Broad match can be enough in a lot of cases.
After choosing the type of match in the search engine keyword generator, click ‘add keywords’. Then you’ll be able to ‘View forecast’ – here enter the highest cost-per-click (CPC), which will give you an estimate of how much traffic or how many clicks you should be able to get for the money you are spending. This will also give you a chance to view ‘Impressions’ to give you valuable data.
How Do I Find Out How Much A Keyword Costs?
If you want to know how to check CPC for keywords, the Google planner tool allows you to find out. There is a feature that allows you to work out the estimated cost-per-click for each keyword. This will give you an idea of the cost of a click on a Google ad, and it will give you an idea of how valuable a visitor and the traffic will be from that specific keyword.
