Most link building companies offer their services to all kinds of companies that work in a variety of industries. It makes sense – they cast a wide net so that they can work with as many brands as possible!
However, in some industries, it helps to work with SEO companies that have a deeper understanding of the industry. That is especially true when it comes to iGaming and online gambling.
What is iGaming Link Building?
iGaming link building is a very specific type of link building that focuses solely on acquiring backlinks for iGaming brands. Link building for iGaming brands requires knowing about the industry-specific challenges, as many websites online do not want to link to websites associated with gambling. Therefore, it requires some know-how when it comes to outreach. Plus, good iGaming link building agencies will know the type of backlinks that work best for these websites, such as directory listings, reviews, and niche edits.
So, if you run an iGaming website, you will need the assistance of a good iGaming link building company that can help you reach a wider audience. Here’s a list of some of the best iGaming link building companies; some of them focus specifically on iGaming, whereas others are known for their excellent collaboration efforts and abilities to adapt to industries.
Click Intelligence
If you are looking for a link building agency that has decades of experience in specific iGaming SEO, look no further than Click Intelligence.
Click Intelligence offers link building services specifically to those within the iGaming industry, with the goal of boosting their visibility online. Click Intelligence works closely with its clients, getting to know the ins and outs of their brand so they can create a highly specific and tailored link building plan. They will take into account things like your biggest competitors, your goals, and your target audience.
When choosing Click Intelligence, rest assured, you will receive links from genuinely reputable websites. The content delivered by the Click Intelligence team will also be bespoke and unique, with natural, contextual links woven in. They offer a range of scalable packages to suit you and your budget, too. You can get started with Click Intelligence easily on their website by booking a free strategy call with one of their team members.
Earned Media
Earned Media is an Australian-based digital marketing and link building agency that has worked with a range of clients, including Redback Solutions, Recordpoint, The Hairy Pill, and many more. On their website, you can find a range of SEO services, including SEO services specifically for crypto. While they do not have a focus on iGaming, their ability to adapt to industries like these shows that they are a great choice for gambling brands.
Fuel Online
Are you looking for a transparent, results-driven SEO company trusted by some of the biggest brands and businesses worldwide? If so, you are probably looking for Fuel Online!
Fuel Online doesn’t specifically focus on iGaming SEO, but they do work with a large number of industries and adapt their strategies as necessary, meaning you will receive great results from them. With over 25 years of experience in digital marketing, AI-powered SEO services, and transparent reporting, you can rely on the Fuel Online team to take your iGaming website further than ever before.
SARK Promotions
SARK Promotions is a digital marketing company that offers a variety of services to clients. Their expertise knows no bounds, and they offer their services to a wide range of industries, including travel and speciality chemicals brands. Their ability to adapt their services to meet client expectations makes them a good option for iGaming brands looking to grow their business online.
Root of Pi
Root of Pi is the ideal SEO agency for those who want a customised, tailored campaign for their business. Root of Pi works directly with its clients and learns all about their business, including their target audience and competitors. They then work towards creating an individual campaign that sees genuine growth.
This amount of collaboration means that Root of Pi can then use white hat techniques to help iGaming brands increase their domain authority and climb the search engine ladder.
Rankifyer
Rankifyer is a link building platform that works with businesses across a range of competitive industries, including iGaming, casino, sportsbook, and betting brands. Their services focus on helping companies acquire contextual backlinks from relevant websites that can improve online visibility and organic growth. With a strong emphasis on quality placements, transparent metrics, and scalable outreach, Rankifyer is a useful option for iGaming brands looking to strengthen their link profiles in a highly competitive space. Their ability to secure niche-relevant placements and adapt campaigns based on client goals makes them a strong choice for businesses operating within the online gambling industry.
Final Thoughts
As an iGaming brand, finding the right link building agency is anything but a walk in the park. While many link building agencies may say that they have the solutions for you, you really need one that understands your industry’s unique challenges when it comes to link building. iGaming is not the same as a clothing brand, after all!
The best option is to choose one that has specific iGaming SEO services, such as Click Intelligence or root of pi. Both of these highly reputable agencies offer iGaming-focused link building solutions that take on board the challenges and create creative solutions to ensure your brand acquires authority links.
ESBO
ESBO Ltd is a boutique digital PR and SEO agency based in Bulgaria, working with clients across global markets. Its core focus is link building for competitive and regulated verticals, with dedicated expertise in iGaming and gambling — spanning casino, sportsbook, betting, crypto, and Forex-related campaigns. That specialization makes it a practical fit for operators and affiliates that struggle to secure quality placements through generalist agencies.
Where ESBO stands out is multilingual reach. Drawing on a proprietary network of 200,000+ publishers and domains, it secures placements on local TLDs such as .it, .es, and .de, alongside other GEO-specific markets, and works with native writers to keep international content credible rather than translated. As an iGaming link building agency, it offers pre-approved site lists, custom outreach, publisher selection, and transparent reporting throughout each campaign. ESBO also runs duplicate-domain checks, helping clients avoid paying for placements on sites where they already have coverage.
The agency works equally well for direct brands and for SEO agencies that need white-label or wholesale fulfillment. For iGaming companies expanding across multiple languages and regions rather than a single market, ESBO is a strong option when international scale and custom outreach are the priority.
