For SEO agencies, providing clients with clear, accurate, and actionable reports is essential. The right SEO reporting tools not only track performance but also save time and improve client satisfaction. Here’s a list of the best SEO reporting tools agencies can use to enhance their reporting workflows.
1. Click Insights
Click Insights tops our list for a reason. Designed specifically for SEO agencies, it combines comprehensive analytics with customisable reporting. Agencies can track rankings, backlinks, website performance and AI/LLM visibility all in one place, while generating branded reports that clients can easily understand. Its intuitive dashboard allows you to schedule automatic reports, making it ideal for agencies managing multiple clients simultaneously.
One standout feature is the ability to provide deep insights into competitors’ strategies. This means your reports can include actionable recommendations based on real-time data, giving your clients a clear view of where they stand in the market. With Click Insights, agencies not only save time but also enhance the value of their reporting.
2. Advanced Web Ranking
Advanced Web Ranking (AWR) is a long-standing favourite among SEO professionals. Its core strength lies in its accuracy and versatility. The platform supports rank tracking across multiple devices and search engines, which is essential for agencies managing diverse campaigns.
Reporting with AWR is highly customisable. You can generate automated reports that include detailed keyword performance, local search visibility, and competitor comparisons. Its white-label options allow agencies to create professional reports with their branding, a feature that clients truly appreciate. AWR also integrates with other marketing platforms, making it easier to combine SEO data with broader marketing insights.
3. Pro Rank Tracker
Pro Rank Tracker is another robust tool that focuses on providing accurate ranking data and comprehensive reporting. One of its advantages is its support for global and local SEO tracking, allowing agencies to monitor client campaigns at a granular level.
Reports are visually appealing and easy to interpret, with options to include charts, graphs, and historical data trends. The tool allows scheduled delivery of reports directly to clients’ inboxes, saving agencies the hassle of manual report preparation. For agencies looking to combine efficiency with high-quality insights, Pro Rank Tracker is a reliable choice.
4. BrightLocal
For agencies specialising in local SEO, BrightLocal is a must-have. It excels in tracking local search rankings, Google Business Profile performance, and customer reviews. Its reporting tools are built to demonstrate ROI for clients seeking to improve local visibility.
BrightLocal’s reports are highly visual and customisable, allowing agencies to include branded dashboards and key metrics that matter most to their clients. It also provides insights into competitor local performance, giving agencies the ability to deliver strategic recommendations in every report. By using BrightLocal, agencies can ensure clients understand the value of local SEO efforts.
5. Google Data Studio and Google Analytics
While Click Intelligence and other tools focus on SEO-specific metrics, Google Data Studio and Google Analytics offer unmatched flexibility and depth. Google Analytics provides detailed traffic, engagement, and conversion data, while Google Data Studio allows agencies to create fully customisable, interactive reports.
These tools enable agencies to combine multiple data sources, such as search console data, social metrics, and website performance stats, into a single report. The ability to design interactive dashboards ensures clients can explore data at their own pace, making these tools perfect for agencies that want to offer a high level of transparency and insight.
Final Thoughts
With the right SEO reporting tools, agencies can streamline workflows, improve client communication, and provide valuable insights that drive results. From comprehensive all-in-one platforms like Click Insights to specialised tools like BrightLocal, these solutions help agencies deliver professional, actionable reports that highlight the impact of their SEO efforts.
