Looker Studio (formerly Google Data Studio) is Google’s free, web-based business intelligence and data visualisation platform. It enables marketers, agencies, and in-house teams to create highly customisable dashboards and reports by pulling in data from multiple sources such as Google Analytics, Google Ads, BigQuery, and more via connectors. With its intuitive drag and drop editor, users can design visually compelling reports without writing code. It also integrates seamlessly with other Google products, making it an accessible option for many organisations.
However, some teams may look for looker studio alternatives when they require features that Looker Studio does not provide natively, such as advanced analytics, enterprise scalability, or white label SEO software for clients.
Why Look for a Looker Studio Alternative?
While Looker Studio is powerful and free, it does come with limitations. Depending on your needs, you may run into issues such as performance bottlenecks on large datasets, restrictions on data modelling, or a lack of enterprise-level features. Agencies often want white label dashboards to present to clients, something Looker Studio does not offer out of the box.
For organisations seeking alternatives to Looker Studio, a more specialised or scalable platform may deliver better value, reliability, or control. Some teams require an alternative Looker Studio solution that supports multiple data sources, automated reporting, and advanced metrics tracking for SEO, PPC, or multi-channel marketing.
Best Looker Studio Alternatives to Try in 2026
Here are the 10 top Looker Studio alternatives worth considering:
- Click Insights
- DashThis
- Databox
- AgencyAnalytics
- Report Garden
- Supermetrics
- Swydo
- Tableau
- TapClicks
- Whatagraph
Click Insights is an SEO focused reporting platform developed by Click Intelligence. It is a powerful Looker Studio alternative for agencies and in-house teams that prioritise search engine performance. The platform offers detailed rank tracking, backlink auditing, and content analysis, with dashboards that can be white labelled.
Key Features
Click Insights delivers daily keyword ranking insights via its keyword rank tracker, leveraging a large IP based database to allow tracking by device, location, and language. It supports backlink monitoring and content audit functionality, integrates directly with Google Analytics through its Google Analytics reporting dashboard, and provides advanced tools like the AI overviews tracker and LLM rank visibility tracking. For agencies, it offers white label dashboards, enabling highly professional, client-facing reporting. Additional features include competitor tracking, project management, and technical SEO health checks.
Pricing
Click Insights offers a tiered pricing structure. The Basic plan starts at £10/month, giving access to 100 daily tracked keywords, 5 projects, and unlimited integrations with Google Analytics and Google Search Console. The Pro plan begins at £52/month, while the SEO software for agencies plan starts at £190/month, adding white label dashboards and higher limits. For enterprise-grade use, the SEO software for enterprise plan is available with custom pricing.
Who It’s For
This tool is ideal for SEO agencies, in-house SEO teams, or consultants who want accurate, up-to-date ranking data and backlink insights. It is particularly suitable for organisations that need a polished, SEO software for business solution as an alternative Looker Studio for client-facing reports.
Pros
- Very focused on SEO, so the metrics and insights are deeply optimised for organic search
- Scalable pricing, small SEO teams can start cheaply while agencies can scale up
- White label reporting makes it agency-friendly
- Strong integrations with Google Analytics and Google Search Console
Cons
- Not built for multi-channel marketing reporting beyond SEO
- Limited advanced BI functionality
- Enterprise pricing can be steep if tracking many keywords
- DashThis
DashThis is a marketing dashboard and reporting tool designed to simplify how agencies and marketing teams visualise and share performance data. It is a popular alternative Looker Studio for teams that prioritise visual clarity and automated client reporting.
Key Features
DashThis supports over 30 integrations covering analytics, advertising, social media, and more, so users can bring all relevant data into one place. Its drag-and-drop editor lets you design dashboards quickly, and it offers pre-built templates to speed things up. Data from different sources can be blended, for example, combining cost from Google Ads and Facebook Ads in a single widget. DashThis also features automated report delivery via email or PDF, white label branding, and AI insights for summarising trends such as wins, opportunities, or issues.
Pricing
DashThis pricing is based on the number of dashboards, not data sources. The Individual plan is US$42/month for up to 3 dashboards, the Professional plan is US$135/month for 10 dashboards, the Business plan costs US$264/month for 25 dashboards, and the Standard tier 50 dashboards is US$409/month.
Who It’s For
DashThis is ideal for marketing agencies or in-house marketing teams that produce recurring client reports or need a clean, consolidated view of campaign performance. It is a strong Looker Studio alternative for those who want simplicity without sacrificing the ability to visualise multi-channel marketing data.
Pros
- Unlimited users and data sources on all plans
- Predictable cost structure tied to dashboards
- White label dashboards for a professional client-facing presentation
- Very user-friendly, even for non-technical users
Cons
- Not well-suited for in-depth data transformations or sophisticated BI analysis
- Cost may become high if many dashboards are required
- AI insights are basic and cannot replace a data analyst
- Databox
Databox is a modern BI and performance dashboard platform that helps organisations unify metrics across multiple sources. It is an excellent Looker Studio alternative for teams seeking real time visibility across marketing, sales, or business KPIs.
Key Features
Databox supports over 130 native integrations, allowing you to centralise your data into one dashboard. Users can define custom and calculated metrics, set performance goals, and build dashboards via templates or from scratch. Alerts notify users when data shifts beyond thresholds, and shared spaces and embedded dashboards are available.
Pricing
Databox tiered pricing begins with the Professional plan at US$159/month, which includes 3 data sources, unlimited dashboards, and unlimited users. Its Premium enterprise plan is available from US$799+, offering up to 100 data sources, faster data sync, dedicated support, and advanced security features.
Who It’s For
Databox is ideal for agencies, marketing teams, or business units that want a unified view of performance. It is one of the leading alternatives to Looker Studio for organisations that want both simplicity and flexibility without losing access to deeper analytics.
Pros
- Unlimited users for easy collaboration
- Flexible metric creation and dashboard design
- Alerts and AI summaries enable proactive monitoring
- Integrates with many popular marketing and business tools
Cons
- Additional data sources can become expensive
- Some connectors may be unreliable depending on APIs
- May fall short for very complex data models
- Support can be slow on lower-tier plans
- AgencyAnalytics
AgencyAnalytics is a client portal and reporting platform built specifically for digital marketing agencies. It is a strong looker studio alternative for agencies that need a fully branded, white label client experience.
Key Features
Supports SEO, PPC, analytics, and social media integrations. Agencies can create white label dashboards, automate client reports, and provide clients with real time access to performance metrics.
Pricing
Plans start at US$79/month for freelancers and US$179/month for agencies, with a Premier plan for enterprise clients.
Who It’s For
Marketing agencies needing a single platform for client dashboards and reporting.
Pros
- White label client portal
- Combines multiple data sources
- Automated reporting
Cons
- Costs can rise with more clients
- Not ideal for deep BI analytics
- Report Garden
Report Garden is an all-in-one solution for marketing agencies combining reporting, proposals, and campaign management. It is a useful Looker Studio alternative for agencies managing multiple clients.
Key Features
Provides white label reporting, budget planning, proposal generation, and client dashboards.
Pricing
Plans begin at US$250/month.
Who It’s For
Agencies looking for reporting plus client management in a single tool.
Pros
- Combines reporting and planning
- White label dashboards
- Recurring report automation
Cons
- Pricing may be high for small agencies
- Less flexibility than full BI tools
- Supermetrics Supermetrics pulls marketing data into dashboards and spreadsheets. A strong alternative Looker Studio for teams that need automated data pipelines.
Key Features
Supports over 70 integrations, automated reporting, and data transfer to Google Sheets, Excel, or BI tools.
Pricing
Starts at US$39/month for small teams.
Who It’s For
Marketing teams or agencies that rely on spreadsheets and need automated reporting.
Pros
- Connects multiple marketing platforms
- Flexible for Excel or Google Sheets
- Reduces manual data work
Cons
- Limited visualisation
- No native client dashboards
- Swydo
Swydo is a reporting platform for digital marketers, providing automated client reports. It is a Looker Studio alternative for agencies seeking efficiency.
Key Features
Integrates with SEO, PPC, and social platforms, offers white label dashboards and automated PDF reporting.
Pricing
Starts at €39/month.
Who It’s For
Marketing agencies creating recurring client reports.
Pros
- Automated reporting
- White label dashboards
- Multiple platform integration
Cons
- Limited advanced BI features
- Design flexibility is basic
- Tableau
Tableau is a full-scale BI tool, excellent as a looker studio alternative for organisations needing advanced analytics and data visualisation.
Key Features
Drag and drop dashboard builder, advanced data modelling, enterprise security, and cloud or on-premise deployment.
Pricing
Creator plan starts at US$70/month.
Who It’s For
Enterprise teams, analysts, or agencies needing complex data analysis.
Pros
- Advanced BI capabilities
- Highly customisable
- Enterprise ready
Cons
- Expensive for small teams
- Steeper learning curve
- TapClicks
TapClicks is a marketing operations platform offering dashboards, reporting, and workflow automation. It is a Looker Studio alternative for agencies managing multiple client accounts.
Key Features
White label dashboards, data connectors, and campaign management features.
Pricing
Plans from US$299/month.
Who It’s For
Marketing agencies and enterprise teams.
Pros
- All-in-one marketing platform
- White label reporting
- Automates workflows
Cons
- Costly for small agencies
- Limited customisation
- Whatagraph
Whatagraph automates marketing reporting for agencies. It is a simple alternative Looker Studio for agencies that need visually appealing reports.
Key Features
Pre-built templates, automated data import, and white label reports.
Pricing
Starts at US$119/month.
Who It’s For
Agencies and marketers needing automated, visual reports.
Pros
- Easy to use
- White label client reporting
- Saves time on manual reporting
Cons
- Limited BI capabilities
- Not ideal for advanced data modelling
What’s the Best Looker Studio Alternative?
For SEO focused teams and agencies, Click Insights is the most comprehensive looker studio alternative, offering detailed rank tracking, backlink audits, AI insights, and white label reporting. It is ideal for anyone needing accurate SEO data combined with professional, client-ready dashboards.
