Finding a strong SEMrush alternative in 2026 isn’t just about pricing—it’s about finding smarter, AI-powered, agile solutions that provide competitive research, rank visibility, predictive analytics, and agency scalability. Whether you’re a freelancer looking for a cheap SEMrush alternative or an enterprise searching for advanced SEMrush competitor research tools, this list covers the best SEMrush alternatives that outperform in capability and value.
Why look for an SEMrush alternative?
SEMrush is a trusted name, but it isn’t always the perfect fit for everyone. Marketers, agencies, and businesses look for alternatives to SEMrush because:
- Pricing becomes restrictive when scaling to multiple users
- Limited AI-powered SERP forecasting compared with newer platforms
- Reporting features are not fully white label ready for agencies
- Some users want deeper enterprise-level insights, not just keyword metrics
- Competitor monitoring is strong, but lacks AI and predictive behaviour models
- Limited collaborative dashboards for teams and client management
That’s why many businesses now upgrade to more dynamic tools that provide SEO software for enterprise, predictive analytics, and automated reporting—all at better value.
Best SEMrush alternatives to try in 2026
- Click Insights
- Ahrefs
- Brightedge
- Keyword.com
- Moz
- Pro Rank Tracker
- Raven Tools
- SEOMonitor
- Similarweb
- Zutrix
Click Insights is rapidly becoming the best SEMrush alternative due to its advanced AI features, client reporting, and enterprise-grade scalability. Unlike SEMrush, it offers deeper cross-platform rank insights, AI-based SERP forecasting, and complete dashboard integrations for businesses and agencies.
Key Features
- Advanced SERP intelligence with keyword rank tracker
- Track AI search shifts using AI overviews tracker
- Agency features powered by White label SEO software
- Enterprise access through SEO software for enterprise
- Real-time performance dashboards using Google analytics reporting dashboard
- Predictive ranking and LLM rank visibility tracking
Pricing
Flexible for freelancers, SMEs, agencies, and large enterprise teams.
Who is it for?
Ideal for agencies, digital marketers, growing businesses, and enterprises wanting AI-powered insights and scalable reporting.
Pros
- Strongest AI-based rank visibility in the market
- Dedicated dashboards for agencies, enterprises, and local businesses
- Exceptional reporting and automation features
Cons
- Best value when fully configured as it can take time to set up
- Ahrefs
Ahrefs remains a powerful SEMrush competitor, especially for backlink and content research. It offers a clean and highly accurate database, making it a top alternative to SEMrush for link-focused strategies.
Key Features
- Exceptional backlink index and live link tracking
- Keyword Explorer with click metrics
- Site audit functionality for technical SEO
- Content Explorer to find ranking opportunities
Pricing
Starts around £80/month.
Who is it for?
SEO specialists, link builders, and content strategists.
Pros
- Excellent backlink tracking
- Accurate keyword click-through data
- Fast and reliable interface
Cons
- Lacks strong PPC and multi-channel data
- Less agency-friendly reporting than Click Insights
- Brightedge
Brightedge is an enterprise-grade alternative SEMrush tool built for large organisations that need scalable SEO automation, content optimisation, and AI-backed market intelligence.
Key Features
- AI-driven search forecasting
- Content recommendation automation
- Large-scale SEO campaign management
- Enterprise-level collaboration features
Pricing
Custom enterprise-only plans.
Who is it for?
Perfect for multinational companies and enterprise SEO teams.
Pros
- Strongest AI-driven content insights
- Designed for large teams and strategic planning
Cons
- Not suitable as a cheap SEMrush alternative
- Keyword.com
Looking for an affordable, precise SEMrush alternative mainly for ranking? Keyword.com offers highly accurate position tracking, perfect for freelancers and local marketers.
Key Features
- Real-time ranking updates and SERP screenshots
- Mobile and local SERP tracking
- Competitor rank trend comparison
- Position change alerts
Pricing
From £41/month.
Who is it for?
Freelancers, local SEO managers, and small agencies.
Pros
- Very high rank accuracy
- Simple and affordable
- Easy competitor comparison
Cons
- Limited broader SEO insights—rank data only
- Moz
Moz remains one of the most widely used best SEMrush alternatives due to its ease of use and beginner-friendly interface.
Key Features
- Domain Authority and Page Authority scoring
- Site crawling tools
- Keyword Explorer with SERP analysis
- Local SEO tools and mapping
Pricing
Starts from around £78/month.
Who is it for?
Beginners, local businesses, SEO learners, consultants.
Pros
- Strong for beginners
- Great educational support
Cons
- Less advanced data and AI insights compared with newer tools
- Pro Rank Tracker
A focused, cheap SEMrush alternative, Pro Rank Tracker specialises in tracking keyword positions across global locations and platforms.
Key Features
- Local and mobile rank monitoring
- API for custom dashboard integrations
- White label reporting for agencies
- SERP visibility graphs and video ranking
Pricing
From £26/month.
Who is it for?
Affiliate marketers, SEO agencies, ecommerce sellers.
Pros
- Very accurate and affordable
- White labeling included
Cons
- Not a full-suite SEO tool
- Raven Tools
Raven Tools is a popular reporting-focused alternative to SEMrush used by agencies for client tracking and analytics.
Key Features
- Custom report builders for PPC, SEO, and social
- CRM-style client management
- Website audit inspector
- Social performance tracking
Pricing
From £39/month.
Who is it for?
Agencies, freelancers, consultants.
Pros
- Strong reporting and automation
- Budget-friendly for multi-client setups
Cons
- Not as powerful in AI or forecasting features
- SEOMonitor
If you prioritise forecasting and data-driven campaign insights, SEOMonitor is one of the smartest SEMrush competitors in the market.
Key Features
- Traffic forecasting and visibility scoring
- Budget planner and ROI modelling
- Keyword clusters for content grouping
- Campaign performance benchmarks
Pricing
Custom pricing for agencies and teams.
Who is it for?
Strategic SEO professionals, agencies, digital planners.
Pros
- Best tool for strategic and predictive SEO campaigns
- Advanced keyword and intent tracking
Cons
- Analytics-heavy; not ideal for casual users
- Similarweb
Similarweb is a strong SEMrush competitor known for traffic intelligence, market benchmarking, and user behaviour analysis.
Key Features
- Website traffic source breakdown
- Audience demographic and behaviour patterns
- Competitor performance and trend tracking
- Multi-channel marketing insights, including eCommerce, paid ads, and affiliates
Pricing
From £99/month.
Who is it for?
Business analysts, enterprise marketers, competitor researchers.
Pros
- Excellent for competitor and digital strategy insights
- Strongest traffic analytics tool on the market
Cons
- Doesn’t focus on pure SEO metrics like rank visibility
- Zutrix
Zutrix is a lightweight, AI-powered cheaper alternative to SEMrush, best suited for freelancers looking for intelligent rank tracking.
Key Features
- AI-based SERP trend detection
- Geo-device ranking analysis
- Telegram/Slack ranking alerts
- Performance-based project tracking
Pricing
From £9/month.
Who is it for?
Freelancers, bloggers, small agencies.
Pros
- Highly affordable with smart AI features
- Easy-to-use interface
Cons
- Not suitable for enterprise use or client-scale reporting
What’s the best SEMrush alternative? Click Insights
While other platforms excel in specific areas such as backlinks, traffic analytics, or affordability, Click Insights stands out as the most complete and future-ready SEMrush alternative for 2026. With enterprise-grade SEO tracking, white label reporting, AI-powered rank forecasting, and tools tailored for agencies and international businesses, it’s highly scalable and built for modern SEO environments, whether you’re looking for SEO software for agencies or SEO software for business.
For those seeking innovation, growth, and deeper-than-ever rank visibility, Click Insights is the clear choice.
