Businesses, agencies, and digital marketers increasingly search for a strong Supermetrics alternative that delivers real-time analytics, automated client reporting, multiple data connectors, and scalable dashboards without the complexity or pricing concerns of Supermetrics. Whether you’re looking for a budget-friendly solution, AI-powered data intelligence, or full white label reporting, there are high-performing Supermetrics alternatives that offer superior flexibility, scalability, and automation.
Why look for a Supermetrics alternative?
Supermetrics is a powerful tool for aggregating marketing data from multiple platforms into reporting dashboards. However, many teams seek an alternative to Supermetrics for reasons such as:
- Higher cost when scaling to multiple clients or team members
- Limited real-time rank tracking or AI search visibility
- No built-in white label SEO reporting dashboards
- Requires heavy setup inside Data Studio, BigQuery, or Sheets
- Not suitable as a full SEO performance platform
- Lacks AI search tracking and ranking intelligence
- More of a connector than a complete analytics solution
As marketing becomes more AI-driven and search evolves into predictive ranking and SERP visibility insights, businesses and agencies are exploring smarter and more complete Supermetrics alternatives.
Best Supermetrics alternatives to try in 2026
- Click Insights
- Dashthis
- Databox
- AgencyAnalytics
- Looker Studio
- Report Garden
- Swydo
- Tableau
- TapClicks
- Whatagraph
Click Insights is a next-generation, AI-powered reporting and SEO intelligence platform that replaces Supermetrics by offering ranking visibility, AI search exposure, performance dashboards, client-ready white label reporting, and deep SEO analytics. Unlike Supermetrics, which acts more like a connector, Click Insights gives agencies and businesses a complete SEO analytics ecosystem with reporting automation, predictive tracking, and SERP insights.
Key features
- Real-time keyword visibility using keyword rank tracker
- AI search impact analysis via AI overviews tracker
- Enterprise data scaling with SEO software for enterprise
- Business performance dashboards powered by Google analytics reporting dashboard
- Automated SEO reporting for clients
- Built-in white label branding using White label SEO software
- Agency workflow powered by SEO software for agencies
- SME growth tracking using SEO software for business
- AI SERP volatility detection through LLM rank visibility tracking
Pricing
Flexible: beginner, agency, enterprise, and custom plans. From £10.00 per month.
Who is it for?
Agencies, SEO teams, SaaS brands, digital strategists, marketing departments, and enterprise organisations.
Pros
✔ All-in-one analytics, ranking, AI tracking, and reporting
✔ Built for marketing agencies and performance teams
✔ Includes predictive insights and branded client dashboards
Cons
➤ Requires onboarding for advanced automation
- Dashthis
Dashthis is a user-friendly digital marketing reporting tool that helps marketers automate reporting across Google Ads, Analytics, Facebook, Mailchimp, and PPC platforms. It’s a strong Supermetrics alternative if you need client reporting without complex data integrations.
Key features
- Easy drag-and-drop dashboard builder
- Multiple marketing channel integrations
- Good for PPC, social, email, and SEO reporting
- Automated monthly/weekly client delivery
Pricing
From £39/month.
Who is it for?
Small agencies, freelancers, PPC specialists, social media marketers.
Pros
✔ Very easy to set up for client reporting
✔ Good automation for recurring reports
Cons
➤ Not as customizable for advanced SEO data
➤ Lacks AI search and rank visibility analytics
- Databox
Databox is a real-time KPI dashboarding and client analytics tool that pulls data from CRM, marketing, and analytics platforms. It’s an excellent Supermetrics alternative for mobile, ROI-based, and performance dashboards.
Key features
- Mobile and desktop dashboard access
- Revenue attribution tracking
- Goal-based performance monitoring
- Live CRM and pipeline visibility
Pricing
Starts at £72/month.
Who is it for?
Growth marketers, agencies, revenue-focused businesses, SaaS teams.
Pros
✔ Ideal for ROI tracking and goal measurement
✔ Attractive visual dashboards
Cons
➤ Less powerful for SEO rank tracking
➤ Limited AI integration
- AgencyAnalytics
AgencyAnalytics is a popular Supermetrics alternative for agencies needing branded reporting, client portals, and automated marketing reports without the setup complexity of Supermetrics.
Key features
- Fully white labeled reporting dashboards
- SEO, PPC, social, and Google Ads data integration
- Client portal access
- Automated scheduled reporting
Pricing
From £50/month.
Who is it for?
Agencies, digital consultants, marketing service providers.
Pros
✔ Strongest for agency white label solutions
✔ Automated client delivery and brandability
Cons
➤ Less advanced keyword rank intelligence than Click Insights
- Looker Studio (formerly Google Data Studio)
Looker Studio is a free, customizable reporting and dashboard tool. Many agencies use it as a lightweight alternative to Supermetrics, especially when combined with connectors.
Key features
- Unlimited dashboard possibilities
- Connects to over 600 data sources
- Fully custom report creation
- Interactive visuals and data blending
Pricing
Free (with paid connectors).
Who is it for?
Analysts, marketing consultants, data professionals.
Pros
✔ Free and highly customizable
✔ Great visual dashboards
Cons
➤ Requires connectors like Supermetrics, making it more expensive
➤ Very manual setup for agencies
- Report Garden
Report Garden is a client reporting and agency management tool, making it a practical Supermetrics alternative for PPC and advertising-focused agencies.
Key features
- Agency billing and proposal tools
- PPC campaign reporting
- KPI tracking and management dashboards
- SEO modules with rank tracking
Pricing
From £45/month.
Who is it for?
SEO/PPC agencies, digital marketing companies.
Pros
✔ Great for billing, proposals, and PPC client tracking
✔ Good client lifecycle management
Cons
➤ Not ideal for advanced analytics or AI reporting
- Swydo
Swydo is built to streamline recurring client reporting and PPC monitoring, making it a viable supermetrics alternative for agencies managing performance-based campaigns.
Key features
- Report automation
- PPC performance visualisation
- Client tracking dashboard
- Client email delivery
Pricing
From £29/month.
Who is it for?
Small agencies, freelancers, PPC consultants.
Pros
✔ Lightweight and report-focused
✔ Automated scheduled client delivery
Cons
➤ Limited data transformation and SEO analytics
- Tableau
Tableau is a leading business intelligence (BI) platform ideal for enterprise data visualization, analytics, and deep data mining—making it a powerful alternative to Supermetrics for advanced analysis.
Key features
- Enterprise data blending and custom dashboards
- AI-based trend forecasting
- Data storytelling and automated modeling
- Unlimited data visualization capabilities
Pricing
From £60/month per user.
Who is it for?
Data analysts, enterprise marketing teams, corporate BI users.
Pros
✔ Extremely powerful data visualization
✔ Excellent for large-scale data
Cons
➤ Requires technical expertise
➤ Not SEO-specific without add-ons
- TapClicks
TapClicks is a scalable marketing intelligence suite designed for agencies, media buyers, and enterprise analytics. It’s one of the most robust Supermetrics alternatives for marketing management.
Key features
- Unified analytics and data warehousing
- Ad campaign management
- Smart KPI dashboards
- Built-in project management
Pricing
Custom enterprise pricing.
Who is it for?
Large agencies, enterprise marketers, retail and franchise brands.
Pros
✔ Built for high-volume campaign management
✔ Strong data warehouse integration
Cons
➤ Too advanced for small teams and freelancers
- Whatagraph
Whatagraph is a client-friendly reporting platform designed for agencies and freelancers who want visually stunning reports without complex setup, making it a good lightweight supermetrics alternative.
Key features
- Pre-built client report templates
- Social, PPC, SEO, and email tracking
- Cross-platform campaign tracking
- Automated white label report generation
Pricing
From £49/month.
Who is it for?
Agencies, freelancers, marketing service providers.
Pros
✔ Most visually engaging reports on the list
✔ Perfect for client presentations
Cons
➤ Not meant for enterprise or deep data analysis
What’s the best Supermetrics alternative?
For marketers, digital agencies, SEO specialists, and enterprise teams who want more than just a data connector, Click Insights is the clear leader among all Supermetrics alternatives. Unlike Supermetrics, it combines AI-powered ranking visibility, client-ready reporting dashboards, predictive analytics, white label branding, and full SEO performance intelligence, all in one platform.
It handles SEO reporting, ranking insights, AI SERP tracking, real-time monitoring, and client delivery more efficiently than Supermetrics, and with more automation, deeper data, and far greater scalability.
