SEO Basics

When you type a search into Google, how often do you go past the first page to find the result that you want to use? The answer is highly likely to be never. Statistics show that over 90% of users never click past the first page of Google. This is mainly due to a lack of trust in the sites beyond page 1, but it is also because users cannot be bothered to keep looking. They want the perfect answer to their query as quickly and as easily as possible.

Try to imagine a world with the internet but without search engines. It is difficult. Even if you were around long before search engines existed, you are likely to now be so reliant on this useful tech that even going one day without typing a query into Google would feel completely alien.

If you are new to the world of SEO, you can be forgiven for feeling more than a little apprehensive. From complicated jargon to constantly changing algorithms to the vast number of online tools that promise to revolutionize your SEO strategy, it can be hard even to know where to start when it comes to optimizing your website.