Keyword Research

Google’s Keyword Planner (Formerly Google Keyword Tool) Google Keyword Planner is the new, revamped version of the Google Keyword Tool…

Did you know that determining SEO keyword value is one of the most important aspects in creating a successful SEO campaign, yet it is also the one element that marketers and SEO experts alike struggle with the most.

If you already have a basic understanding of search engine optimization, then you will know that it is a highly effective way to drive organic traffic to your website. By optimizing the key elements of your site, Google will be able to crawl and index your site with ease, resulting in you rising in the ranks of SERPs, and in turn, attracting more customers and increasing sales.

If you are still a little unclear about how to answer the question, “why is keyword research so important”, then you are far from alone. Even SEO experts themselves are now doubting the ability of keywords to help a website obtain that much coveted spot on the first page of Google.

Learning how to do keyword research is a rite of passage for anyone trying to build a solid foundation in SEO for their business. That being said, searching SEO research online and trying to piece together all the different elements such as how to do keyword research for SEO and the various keyword research types that you need to understand can be a bit overwhelming.

The search volume of a keyword is arguably one the most important metrics to consider when carrying out keyword research. Within the guide, you will learn about the value of various search volume keywords such as high traffic keywords and low search volume keywords, as well as how you can balance keyword search volume and competition.