However, it would be naïve to think all SEO companies and services are the same, as some are much better than others. You must make it your mission to find the best SEO company for your website to increase your organic traffic, improve your online presence, and outperform competitors.

Securing a top spot in the search results isn’t easy, but it is possible with the right agency. Continue reading for helpful advice on how to choose the best SEO company in 2025.

Why is SEO So Important for Businesses?

Every modern business has a website, and they must embrace SEO to improve their online presence and sales. It is one service you cannot afford to overlook if you want to increase your web traffic, boost your brand awareness, and generate more quality leads.

Also, you can embrace local SEO to tap into a smaller market or embark on an international link building strategy to reach customers beyond your borders.

What is SEO?

SEO is the process of making various improvements to your website to increase its visibility in search engines, such as Google and Bing.

By developing a stronger online presence, you will increase the likelihood of a target audience finding and visiting your website, which may lead to increased engagement and sales.

Here’s how working with the best SEO company can benefit your business:

Improved Keyword Positions in the Search Engines

SEO management services are designed to improve your keyword positions, as you’ll need to build a strong backlink profile using white-hat techniques, such as on-page SEO, blogger outreach, and niche edits.

By improving your keyword positions in the SERPs, you’ll increase your online visibility, which can lead to greater brand awareness and trust.

Increased Traffic

You might be shocked to learn that a whopping 92.96% of global traffic comes from Google Search.

The best SEO optimisation services can improve your keyword ranking and domain authority, helping your landing pages appear at the top of the SERPs for various search terms and boosting web traffic.

Increased Website Traffic Semrush Screenshot Example

Increased Leads and Revenue

The higher your landing pages appear in search engines, the more potential customers you’ll drive to your site, increasing your revenue each day and the best SEO services will help you get there.

A regular flow of organic traffic will also reduce your business’s customer acquisition costs, helping to increase its profit margin.

What You Need to Define Before Starting to Work with an SEO Company?

Every industry has specific characteristics, needs, and obstacles, which you must factor into your decision. These are a few to consider when selecting the best SEO agency for your business.

Define Your SEO Campaign Goals

Before you take the plunge and reach out to one of the best SEO companies online, you must define your campaign goals to select the right SEO services for your business’s needs.

For instance, you may want to improve your site’s:

Organic traffic
Online reputation
Domain authority
Keyword rankings
Conversion rates
Lead generation
Page load speed
User engagement
International reach

Understanding your goals can help you identify exactly what you want and need from the best SEO providers, helping you narrow down your search.

For instance, if you want to step outside your borders to reach customers overseas, choose an agency with a strong track record in International SEO, such as Click Intelligence.

Important Keywords for the Business

The best UK SEO companies know how to conduct keyword research to pinpoint high-performing, relevant keywords for your brand.

However, it doesn’t hurt to have an idea of the potential keywords you want to target, which could support on-page and off-page SEO strategies to match your company’s goals. The best SEO companies will help you with SEO management to focus on the keywords that will get you the most return for your efforts.

Target Keywords List Example

Important Products or Services You Want to Push

There are likely products or services you want to push more than others. For instance, you might want to improve the online visibility of various high-margin products or services to increase your company’s profitability.

The best SEO agency can then take the time to develop a strategy to increase keyword positions, boost traffic to your landing pages, and increase your sales and return on investment.

What SEO Pillars Do You Need Help With?

Have you thought about the SEO pillars you will need help with? If not, now is the time to do so.

The best SEO agencies provide a mix of services to match different clients’ wants and needs, which you would be wise to consider.

For instance, you can choose from:

Link building services
On-page SEO
Content marketing
Technical SEO
Local SEO
SEO auditing and analysis
Backlink profile audit analysis
Mobile optimisation
Conversion rate optimisation
SEO migration

What is Your Budget?

The best SEO services across the country will have different pricing models. As your marketing efforts might be limited by your finances, it is wise to establish a realistic budget to pick the right company and package for you.

At Click Intelligence, we understand our clients have different-sized budgets and needs, which is why you can often choose from various packages to suit your business. You can also reach out for a no-obligation consultation, and we will be able to tailor a service to your needs. This is just one of the reasons we’re one of the best SEO companies around.

A List of Key Competitors

Hit the ground running by preparing a list of your key competitors before reaching out to the best SEO company for your brand.

It will enable a reputable agency to perform a thorough competitor analysis, helping to spot SEO opportunities and pinpoint where your business is falling short compared to its rivals.

The SEO History of the Domain

Your SEO history will shape your domain authority. Google has explicitly said that domain history can determine search rankings, which is why you must provide an SEO team with as much information as possible.

For instance, you can provide details on the domain:

Age
Ownership changes
Hosting history
Historical content

You can check your domain history on WHOIS which is a public database that records domain data, such as its owners, IP addresses, and registration periods.

Whois Homepage Screenshot

What is the Average Customer Order Value?

The average customer order value is the amount of money customers will spend on a single order. For instance, if you generate a revenue of £10,000 for 100 orders, your average customer order value is £100.

Understanding this metric will help you make more informed decisions when investing in online marketing to increase your revenue.

Of course, the best SEO company can improve your average customer order value, as it can result in free, organic traffic that drives more quality leads to your business, resulting in higher sales.

The more organic traffic you can generate, the more sales you can earn. After all, a user is using organic search to find your products and services, meaning they want what you offer, so they’re more likely to browse your website and make a purchase.

What is the Website’s Average Conversion Rate?

Despite generating traffic to your site, you might be struggling to convert leads into customers.

Take the time to learn more about your website’s average conversion rate, as it might be an area you need help with when developing an SEO strategy. For instance, you might need to embrace conversion rate optimisation (CRO) to encourage users to perform a desired action, such as hitting a buy button, subscribing to your email newsletter, or clicking on a link. The best SEO company for your business will be able to fix this for you.

Why Should You Partner Up with an SEO Company?

Expertise and Experience

To find the best SEO agencies for your business, you first need to learn about their experience and level of expertise. We suggest reading their About Us page to discover who they are, what they do, and how long they’ve been doing it.

Also, scroll through their service pages to identify if they have the specialist skills needed to grow your business and adapt to its needs. For instance, do they provide technical SEO, local SEO, International link building, and Enterprise SEO? It will ensure you work with an agency that can scale with your business and help it reach its potential.

Reputation

Reputation matters when selecting an SEO agency. The best SEO providers will have a proven track record in the industry, providing peace of mind that you’re working with a trustworthy, knowledgeable, and effective company.

Identify if they’re one of the best rated SEO companies by reading reviews on various platforms and browsing their client portfolio. At Click Intelligence, we have helped many well-known clients enjoy success in the SERPs.

Click Intelligence Google and Facebook Reviews

If in doubt, request to view case studies or samples of their previous projects, which can help you make an informed decision.

Quality

Quality and SEO should go hand in hand. Assess each company to ensure they will never resort to black-hat techniques, such as cloaking or keyword stuffing. The best SEO companies will take the time to build a strong backlink profile to improve your rankings and online presence.

Select an agency that provides clear strategies and emphasises the importance of using white-hat SEO practices. It will provide peace of mind that you’re working with one of the best SEO marketing companies that will prioritise natural backlinks, top-notch content, and a superb user experience.

Service Offering

Help your business reach its online potential by working with a dependable agency that provides comprehensive SEO services, from blogger outreach to multilingual link building.

As their team will have an in-depth understanding of the industry, they can help you identify and execute the best strategies for your business’s needs and objectives. For instance, if you’re a small business struggling to attract customers near you, they should recommend a local SEO strategy to drive web traffic or boost your footfall or perhaps you need to use white label reseller SEO help to boost your company.

Scalability

Before hiring an agency, identify if it can effectively scale with your business. For instance, if you’re running more than one website, you’ll need the best SEO agency that can secure many quality backlinks at a fast pace.

Even if your link building needs are small right now, you will want to build a relationship with an agency that can help your business reach its goals as it grows. Otherwise, you’ll be forced to reach out to another company to achieve your objectives.

Conclusion

Outperforming your competitors and boosting your online presence might feel complicated, but the best SEO agency will make it look and feel a breeze.

Every agency will have different values, strategies, and levels of expertise, which you must consider before hiring their SEO services.

If you are looking for an ethical, efficient, and effective agency, don’t hesitate to book a no-obligation consultation with our friendly, knowledgeable SEO consulting team. We have been creating powerful SEO strategies for 20 years and have experience in more than 40 sectors, meaning we might just be the best SEO company for your business.