How to get website traffic – this issue plagues every business owner. Admit it; you probably stumbled on this page by searching terms like “boost my website traffic” on Google – and you’re not alone in your search. Ask anyone whose dough comes from the internet what they desire most, and they’ll declare “more customers”. However, they need to increase website traffic – either by themselves or via a Managed SEO campaign.
Sure, tons of how-to blogs float in the internet sea, each promising a quick fix to web traffic woes, proclaiming they know how to get traffic to your website fast – and even the realistic ones aren’t always simple to understand. A Google search for popular queries such as “increase web traffic to my site” or “how to get more traffic to my website” renders complicated pages plush with jargon monoliths that scare those without search savvy.
Sadly, there are no magical website traffic increaser wizards or even any paid for traffic website boosters. When deployed together, the best ways to increase website traffic will collectively boost numbers. Although the biggest challenge is generating traffic and leads, it’s not impossible; all you need is the right approach, time, and a whole lot of patience.
Many effective ways of increasing traffic to your website exist, most of which don’t cost a penny. To prove that, our in-depth guide will teach you how to get website traffic through free and paid means. So, strap up, buckle your seatbelts, and grab a pen and paper; you’re about to learn how to get more traffic to your website.
How to Drive Traffic to Your Website with Content
When you scour through guides on how to get traffic to your website, you’ll find this common denominator: content. You won’t get more website traffic without content (just try it and see!)
High-quality, target audience-oriented, SEO-enriched Content Writing is the lifeblood of your website and marketing campaigns, and none of the tactics in this guide will work without it. Don’t believe us? The following sections cover some of the best content marketing methods (hint: they’re powered by quality content!)
1. Content: How to Drive Traffic to Your Website with a Blog
The first obstacle on the how to get website traffic bandwagon is one of the most basic: blogging. Your business needs a blog pumped with interesting, long-form content answering your audience’s questions and evoking an emotional response. Why? Businesses with blogs receive 97% more links to their websites and acquire 55% more site visitors than companies that don’t.
What’s more, many web traffic boosting strategies in this guide can be supported by a blog. Naturally, you’ll need to learn how to get more traffic on website blogs through effective SEO techniques, like keywords, link building, and so on (more on that later!) Don’t panic if you’re unsure how to do this; our Blog Writing Services can do the job for you.
2. Content: How to Get More Website Traffic with Evergreen Topics
When learning how to drive traffic to your website via content, you’ll discover evergreen subjects are best. Granted, current news and trending topics can boost web traffic in the short term, but they’re not always worth the effort.
Instead, create content around topics your audience will always be interested in. Overall, timeless evergreen posts accumulate traffic and backlinks over time, particularly if you regularly update said posts – more on that shortly!
3. Content: How to Get Traffic to Your Website with Epic Headlines
Even the best blog post on the planet won’t garner an audience if it lacks a compelling headline. A quality headline that uses your keyword and explains what the content is about without divulging too much is the key to mastering the art of title writing. Get it right, and readers will click your content on the SERP – not your competitors’.
4. Content: How to Drive Traffic to Your Website with Guest Blogging
Any lesson on how to get traffic on website pages will say this: you can’t always do it alone – and that’s where guest blogging comes in. Not only can guest authors diversify your topics and perspectives, but they’ll want to share your article with their network and link to it on their site, which could bring new readers to yours.
5. Content: Increase Traffic to Website Pages Using Amazing Visuals
Tedious text will send your readers running for the hills (or to your competitors for a hug, which you don’t want). You’ll need to learn how to create traffic to your website through creativity; you have to stimulate your audience visually. Let your creative side run wild and release your inner Pablo Picasso – or put that B grade you got in GCSE art to good use.
Use design tools to illustrate concepts, recreate charts under your brand, and finally, visualise data using colours and graphics. This approach also entices other sites to use your images, and they’ll link back to your site (hello, delicious backlinks!) and, thus, boost website traffic.
6. Content: How to Get Traffic to Your Website with Videos
One of the best ways to increase site traffic is visually engaging assets. While text is the flesh and blood of content, videos attract site visitors and keep their attention.
Here’s some inspiration for using video to increase traffic to website domains:
- Make videos and upload them to your business’s YouTube account
- Execute YouTube SEO to rank higher on the platform
- Add links to your website in the YouTube video description
- Add call-to-action buttons to your videos that send viewers to your website
- Embed your YouTube videos into your blog posts or website pages so that they appear in video search results
7. Content: How to Drive Traffic to Your Website with a Resources Centre
Learning how to market your website as a source of expertise that people can refer to is genius. Curating an information centre on your site is a surefire way of driving website traffic repeatedly – because it has value for your readers; it answers their burning questions. Our very own knowledge hub is an excellent example!
Increase Traffic to Website Pages w
ith SEO
Here’s the harsh truth: none of the above strategies will increase web traffic if nobody can find your website. However, don’t panic; this is where search engine optimisation (SEO) saves your site.
Terrifyingly (for beginners), SEO is a beast in itself and is as broad as it is long. You may benefit from our SEO Auditing Services to see where yours fall short (or performs well!). Whatever the case, we’ll tell you how to increase traffic to your website with SEO best practices. Of course, if you’d rather leave your business to the pros, our Enterprise SEO Services have your back.
1. SEO: How to Increase Traffic to Website Pages with Keywords
Every SEO guide that teaches you how to get traffic to your website has a section on keywords – the skeleton of internet searches. However, what are keywords, exactly? These are words and phrases users type into search engines.
With keyword research tools, you can discover popular search terms your audience puts into Google. You can then utilise these keywords strategically in your content to improve your pages’ rankings on SERPs – thereby increasing web traffic. However, don’t get too carried away with this method; Google penalises sites that commit the dreaded “keyword stuffing”.
2. SEO: Increase Traffic with Long Tail Keywords
A sometimes overlooked pointer in terms of how to increase traffic of website pages is the type of keyword. It’s safe to say the higher the keyword search volume, the higher the traffic potential, isn’t it? Well, not quite. A lot of mega-high volume keywords are mega-broad and mega-difficult to rank for. You can’t rely solely on short keywords with massive search volume to get website traffic – because everyone’s trying to rank for those, and only a few ever make it.
So, what’s the solution? Long-tail keywords. These are way easier to rank for and bring relevant traffic to your website because there’s less competition.
3. SEO: How to Create Traffic to Your Website with Strategic Keyword Placement
Clever keyword placement is what on-page SEO is all about. What is on page SEO? It’s the practice of optimising the content on your website’s pages, enabling search engines to understand what it’s about, index it, and rank it in search queries.
Now, you’ve got your keyword gun loaded and your web pages ready. Next, to increase website traffic with keyword placement, you’ll need to shoot your keywords in these places:
- The title tag (the meta title)
- Meta description
- The H1 heading
- At least two H2 headings
- The first 100 words
- Throughout the body of your text – naturally, of course
- Image file names
- Image alt text
4. SEO: How to Increase Traffic Your Website with SERP Appearance
Inserting your keyword in meta descriptions and titles isn’t enough. You must also optimise these to improve their appeal on the SERPs, push organic clicks, and increase website traffic.
- Meta description: This should be between 155 and 165 characters and tell readers what they’ll get when they visit the page.
- Meta title: This should be around 60 characters or less, with the keyword positioned near the beginning. The title also needs to indicate the benefit or value of clicking on the page.
5. SEO: How to Increase Traffic of Website Pages with Internal Linking
Ideally, your published on-page content needs at least 1 to 3 links to other pages on your website. Internal linking will help increase website traffic to those pages, which is the primary intention. However, it also:
- Keeps visitors on your website for longer
- Encourages visitors to view more pages on your site
- Adds more user value to your site
6. SEO: How to Increase Website Traffic with Page Speed
Let’s face it – humans’ attention span and patience today aren’t what they were. If your website takes forever to load, its bounce rate will skyrocket – and that’s no good if your goal is to increase website traffic.
Speed has always been a Google algorithm ranking factor – but it’s even more so now, given the search engine giant’s page experience update. Now, you need to optimise pages to load like lightning; otherwise, even a second delay can deter impatient users.
To boost your website’s loading speed, you need to optimise:
- Page structure
- Image file sizes
- Video file sizes
- Third-party plugin functionality
Google’s PageSpeed Insights tool is handy for fine-tuning your site for speed; it’ll measure your website’s performance and offer suggestions for improving your Core Web Vitals.
7. SEO: How to Increase Traffic to Your Website with Mobile Optimisation
Today, more people use mobile devices to access the internet, meaning your website must be mobile-friendly. If your site’s display doesn’t load properly or is too slow on a smartphone, users will click away – and Google may punish your search ranking.
8. SEO: How to Increase Website Traffic with Schema markup
Implementing Schema markup or another microdata format may not boost your website traffic singlehandedly. However, it makes it much easier for search engine bots to locate your web pages.
9. SEO: How to Get Traffic to Your Website with Content Updates
All content loses its sparkle over time, even the best evergreen content on Google’s first page. Content newness is one of the search engine’s ranking factors, so you’ll need to update your content regularly – yes, even if it’s already ranking well on Google.
A new publish date stamped on your content can dramatically increase CTR and send it up the search pages, possibly leading to increased site traffic. However, when you study how to increase website traffic with content updates, you’ll discover that you can’t just change a few words, add an image, and then update your content’s publish date. Google is smart!
To get more traffic from your evergreen content:
- Update your meta title and meta description
- Update your posts and add new information and stats
- Replace old and outdated visuals and create new ones to show concepts and ideas
- Fix any broken links, images, and videos
- Add new links to recently published resources
- Add new keywords (you can use the query report in Google’s Search Console for this step)
10. SEO: How to Increase Website Traffic Externally: Get Backlinks
Any guide on how to increase traffic to website pages will tell you one of the biggest Google ranking factors is the quantity and quality of the links pointing to your website (aka, your backlinks). The more links you have from authoritative, credible sites with a high Domain Authority (DA), the more your own Domain Authority increases. The result? A higher search rank – and traffic.
Given the power of backlinks, link-building strategies are crucial (we would know, we’re a Link Building Agency, too!) Here are a few that work:
- Create high-quality, original, and unique content featuring your website’s link that will get readers’ attention
- Contact credible websites and offer to write a guest post wherein you can place a link to your site in the content or your author bio (our Blogger Outreach Service can help with this!)
- Utilise an SEO tool to find broken links on other websites and offer the site owner your website’s link as a replacement
- Use our professional Backlink Audit Services
How to Increase Traffic to Your Website with Social Media
Social media is a modern marketing solution and is one of the best in terms of how to increase traffic of website pages from an external angle. The following sections cover many ways of turning social media platforms into website traffic generators – which our Paid Social Management can also assist with!
1. Social Media: Promote Your Content
Knowing how to increase traffic to your website involves promotion. You can’t just create awesome content, release it into the wild, and hope that people find it; you have to promote it and share the socks off it!
2. Social Media: Use Hashtags
When sharing your content on Twitter, Facebook, LinkedIn, Instagram, and other platforms that utilise hashtags, include relevant hashtags to improve your posts’ reach. Appropriate hashtag use is critical to get post views, boost engagement, and to increase website traffic.
3. Social Media: Add Social Media Share Buttons
Adding social media share buttons is an effortless way to increase website traffic because your users do the legwork for you. These are buttons on your website or content that allow readers to share the page they’re reading on their social network. All it takes is a couple of clicks, and boom, your content has spread – and you didn’t have to lift a finger!
4. Social Media: How to Increase Website Traffic Through Target Amplifiers
This one is a little more outlandish, with most ‘increase web traffic to my site’ guides not even touching on it. This method involves creating content for potential amplifiers – not just potential customers – in the hopes they share your publishings. Amplifiers are people or businesses with high authority and a large readership and are seen as trustworthy industry experts within their field – meaning your content has to be really good for any chance of being shared by amplifiers.
Examples of amplifiers include:
- External influencers, such as mainstream media, journalists, and social influencers outside of your field
- Industry publications, like news sites, brand blogs, trade journals, and social influencers in your field.
- Customer evangelists (people with large industry followings who use and recommend your product/service)
- Potential evangelists (customers with sizeable networks and big followings or publications)
5. Social Media: Post LinkedIn Articles Designed to Increase Traffic to Website Pages
LinkedIn is the biggest professional social network. As such, you should post regular content on LinkedIn to drive more visitors to your LinkedIn Company Page and to increase website traffic. Not to mention doing so will increase your brand’s industry reputation.
6. Social Media: Increase Web Traffic by Interviewing Industry Thought Leaders
Many people are willing to be interviewed if asked, including thought leaders within your industry. Send out emails requesting an interview with leaders in your field and publish the interviews on your website’s blog. The name recognition can boost your brand’s credibility and increase traffic to your website – plus, the interviewee will likely share the content with their followers.
7. Social Media: Research the Competition to Increase Web Traffic
Software like BuzzSumo lets you nosey at what your competitors are up to; the service aggregates specific sites’ content and social performance, looking at what topics resonate with readers and are currently hot on social media.
You can use this information to your advantage; find out what people are reading and talking about, and create content around popular conversation to bring traffic to your website.
8. Social Media: Post at the Right Time
Look at your social media analytics and decipher which times of the day and week get the most engagement from your audience. Figuring out the best posting times for your target audience and creating a posting schedule around them is one of the easiest social media hacks to increase website traffic and social engagement.
9. Social Media: How to Drive More Traffic to Your Website Using Forums
You can drive traffic to website pages by joining forums and social media groups on LinkedIn, Facebook, and Reddit. It’s a good way to get website traffic, but only post relevant links to the topic discussed. The primary goal isn’t to increase web traffic; it’s to add value and build brand awareness.
How to Get Traffic to Your Website with Listings
Business directories are a must if you want to get website traffic – but using just one isn’t good enough. You’ll need to optimise your local business listings on many platforms to improve search ranking and get seen by local searchers.
The most fundamental directory is your Google Business Profile; an optimised listing on this channel can help you rank on Google Search and Google Maps. Facebook is another important one, as it’s the second-largest directory behind Google. Other popular directories include Yelp, TrustPilot, and more – all of which can improve your website’s authority, boosting its search engine traffic.
To optimise your business directory listings, make sure you:
- Include your business category
- Fill out every section
- Add photos
- Keep your information consistent across all listings on each directory
- Get reviews and respond to all of them
- Keep your business’s information updated
Listings: A Paid for Traffic Website Solution – Advertise
So, this one isn’t free – but your investment can pay for itself if you go about it the right way. Sure, SEO alone works; however, it takes a few months of constant and consistent publishing to get website traffic, build links, and impress Google. While waiting for your SEO efforts to pay off, learning how to advertise your website through paid ads is an excellent addition to your marketing strategy.
A paid for traffic website advertising campaign can cover search, display, and social ads – all of which can attract large volumes of targeted site visitors. To begin, Google Ads is ideal, and you’ll need to target keywords with high commercial intent in your paid search tactics if you want to attract customers ready to spend. Need help with this? We offer Pay Per Click Management!
Submit Content to Aggregator Sites for a Website Traffic Increase
Most blogs have an RSS feed, allowing aggregator sites to showcase the latest content on a given topic. People use aggregators to follow their favorite blogs and news sites. Aggregators can normally find your blog, though some paid aggregators can help you get website traffic.
Get Traffic to Your Website with an Email Newsletter
Newsletters are a superb technique to get traffic to your website, as many people use their inbox as a reading list. Newsletters can also drive traffic to website pages, like blogs or products. Also, you can get website traffic by featuring your content in newsletters from publishers operating in your niche.
Create a Free Tool
Free tools can drive traffic to website pages, especially if they’re useful and something visitors can use repeatedly. Examples include quizzes, calculators, idea generators, and assessments.
How to Drive Traffic to Your Website with Free SEO Tools
Many all-in-one SEO tools are paid, while others are free. Fee or free, they’re designed to drive traffic to websites of businesses in any industry – and they work!
1. Free SEO Tools: Track SEO Metrics in Google Analytics
Google Analytics is an invaluable data source for your website, from popular pages to visitor demographics – and you can use this data to increase website traffic. Monitor your SEO metrics, and use this information to inform your content and marketing strategies.
2. Free SEO Tools: Check Queries in Google Search Console
Google Search Console is ideal for increasing targeted website traffic. It finds queries and keywords that send people to your site via SERPs so that you can optimise your content accordingly. It also shows you your click-through rate and lets you troubleshoot indexing issues.
Conclusion
As you can see in our guide chock-full of info, there’s no lack of methods for increasing website traffic. After reading this guide, the common “increase web traffic to my site” or “boost my website traffic” Google queries won’t appear in your internet search history for a while – hopefully.
However, if you’re getting increased traffic but not conversions, you may wish to consult our CRO Services to see where further improvements can be made and drive home those sales.
I’m Still Unsure How to Get More Traffic to My Website – What Can I Do?
There’s much to take in and tons to do if you want to drive website traffic to your door. Plus, you want to keep website visitors, not just get website traffic. We get it; SEO and digital marketing overall are long, complex, and intimidating for beginners or those without the time to dedicate to the cause.
Relax – we’ve got you covered; our SEO Experts eat search engines for breakfast. With two decades of experience working with clients in over 40 industries, there’s no business we can’t catapult to the SERP summit. Let our marketing masters show you exactly why we have a 97% client retention rate – get in touch today for a no-obligation consultation!
