What is iGaming Link Building

The iGaming industry is one with lots of rules and regulations. There are strict advertising restrictions in place which can make it harder for businesses in this sector to attract new customers. On top of this, gambling websites often come with a lower level of trust, making it harder for these businesses to leave their mark on the search engine results pages (SERPs). This is where a specialist gambling link building service comes in to build your website’s authority and increase trust, organic traffic, and visibility.

The nature of the gambling sector also means that quality third-party websites can be reluctant to include links to websites in this industry. This can make it harder for you to build the links that will make a real difference to your search engine optimization (SEO) efforts and help you to leapfrog your competitors in the SERPs.

When you choose an expert iGaming SEO link building agency that has experience crafting high-quality link building strategies for those in the online casino and betting sectors, you gain thousands of trusted and relevant sites that would be happy to have your links placed on their websites. All this will transform your backlink profile, send your rankings soaring, boost your organic traffic, and send new users your way.

iGaming link building is a specialist type of link building for businesses in the gambling and iGaming industry to build awareness of their brand. It is the process of gaining backlinks to a website from another website. The good news is that iGaming link building works in a similar way to a regular link building campaign with the same SEO techniques in play. However, it is tailored with the unique intricacies of the gambling industry in mind. Standard and iGaming link building both share the same goal to boost a website’s authority and increase its rankings in the SERPs.

With strict advertising regulations in place, fierce competition from your rivals, and gambling being illegal in some countries, it can be tricky to grab the attention of new customers in this area. On top of this, the industry is rife with phony websites that are less than reputable, meaning that iGaming websites need to work harder to be trusted and used by potential gamers and search engines. A bespoke gambling link building strategy can help you gain the trust of gamers and search engines in whatever country you need to target by helping you increase your domain authority and rank higher up the SERPs.

For your iGaming link building campaign to be successful, it’s not just about the links. Of course, you need to gain high-quality backlinks from relevant websites in your niche, but you also need to make sure that the content you are producing is unique and high quality, as it will help search engines and customers trust you. When done right, your link building strategy can help you to stand out amongst the competition, give you more credibility amongst search engine users, boost reach, and deliver more organic traffic to your website, which should translate into new customers.

Link building for iGaming is complex and requires expert SEO knowledge and targeted blogger outreach to be a success.

If you have been managing your own link building efforts, you will know that you can send hundreds of outreach emails to bloggers and have a very limited response. Not every publishing site will be happy to include a link to a gambling website on their site, so you need to make sure you reach out to websites that specialize in the iGaming and gambling industry, and this is where using a bespoke gambling link building service comes in for you to take advantage of pre-established and trusted relationships with blogs in your niche.

A successful link building campaign starts by looking at the following:

• Your target audience
• Your industry
• Your competitors
• Relevant industry terms

This will help to establish your goals and determine an approach that will send you up the SERPs, increase your organic traffic and drive your business forward.

With the right SEO-optimized, unique, and informative content, the help of industry experts, and contextual links from reputable websites, you will be able to enjoy the benefits of a tailored link building strategy.

These are just some of the areas where you will see big improvements:

Backlink Profile

Your backlink profile is the total number of links that link back to your website. This is an incredibly important aspect of SEO that should not be overlooked. A collection of high-quality and relevant backlinks tells search engines that your website can be trusted and helps you to rank higher. Link building for iGaming will enable you to earn high-quality links from influential websites related to your industry.

Thanks to relationship-based blogger outreach, you will be able to build links in the right way and avoid spammy processes like link and private blog networks. This will help you steer clear of hefty Google penalties and help you to reach the top spots on the SERPs.

As your backlink profile improves, so will your organic traffic, authority, and website reach. All of this will help drive a consistent stream of traffic that will translate into a consistent stream of business for ultimate growth.

Page & Domain Authority 

Page Authority (PA) is a score that predicts how well a page will rank in the SERPs. Developed by Moz, it is a score out of 100, and the higher the score, the more likely a specific page is to rank. Domain Authority (DA) is a similar concept to PA. Also developed by Moz, it is a search engine ranking score that predicts how likely an entire website is to rank in the SERPs. Again, it is a score out of 100, with a higher number meaning a website is more likely to rank.

When determining how well a page or website will rank, Google considers many factors. Your backlinks are 1 of these factors. Each link you acquire acts as a ‘vote’ in favor of your website, and the more of these you have from authoritative sources, the more your PA and DA will benefit. A personalized link building strategy will boost your credibility and authority in the SERPs.

Keyword Rankings 

Keyword rankings refer to your website’s organic rankings position for a particular keyword or phrase. Where a website or web page ranks for certain keywords greatly impacts your lead generation, web traffic, and conversions, so iGaming websites must pay attention to this.

For iGaming websites to see an increase in organic traffic, they need to rank for the keywords that their target audience is searching for and rank higher than their competitors. Link building has a big role in this, as the more external links that point to your site, the more likely you are to rank for keywords and phrases relevant to your industry.

Keyword research can inform your gambling content and link building strategy. Including relevant keywords in anchor texts (the hyperlinked words that link back to a relevant page on your site) will improve your rankings more for that keyword than using a generic anchor text such as ‘Click Here.’

The online gambling industry is big business, with some experts saying it will be worth an eye-watering $565 billion by 2025. The gambling industry is massive, and it is made up of many sub-sectors, including online casinos, online poker, and sports betting. Although related, these sub-sectors all require a tailored approach when forming a Link Building campaign that drives organic traffic and growth and outshines competitors.

Improving and maintaining search engine rankings can be a challenge for iGaming businesses, particularly because the industry has to work harder to earn the trust of the user and search engines. With such strict advertising restrictions in place, link building is essential for marketing your iGaming business online and helping your pages land higher up the SERPs.

With such a huge market to capture, businesses in the gambling industry can’t afford to put a step wrong in their link building efforts. At the center of any successful iGaming link building campaign, you will find the following:

• Industry research
• Competitor analysis
• High-quality content
• Contextual links
• High-quality links from authoritative sites
• Relationship-based blogger outreach

Hitting these criteria will boost your credibility, trust, and organic traffic.

The 3 core types of gambling link building are detailed below:

Online Casinos 

Specialist Casino Link Building is essential for online casino businesses. This type of link building is specifically tailored to online casino target audiences. To stand out from competitors in this crowded sector, you need to show search engines you can be trusted in order to rank for relevant search terms. Due to the nature of the gambling industry, search engines often view casino websites less favorably than those in other industries.

Online casinos have an international audience. For that reason, SEO is vital to expanding your reach and growing your business. With online casino link building services, you can attract more people to your website and improve your search rankings with consistent efforts over time.

Any good casino link building campaign starts with a website audit to determine if there are any technical issues holding your casino back from ranking. Once this is in order, relevant keywords will be identified for targeting and content creation, and blogger outreach can begin.

Poker 

Whether it is enjoyed online or in person, poker is a popular game that is played by people all over the world. With a professional Poker Link Building strategy, your business can break down digital barriers and attract new players.

With tried and tested link building techniques, you can strengthen your position in the SERPs and grow your business. You don’t want any shady link building tactics to harm your SEO efforts and rankings, which is why you need to employ a consistent and quality backlink profile that brings you greater online visibility and higher rankings.

With carefully crafted content, relevant anchor texts that feature relevant keywords, and targeted outreach to industry-focused publishing sites and blogs, your authority will soar. Google finds it hard to trust gambling websites immediately, but a dedicated poker link building campaign can help turn things around, and you’ll be rewarded with more organic traffic.

Sports Betting 

Sports betting has a huge market share of over $210 billion worldwide in 2021. People can bet on just about any sport, from football, soccer, basketball, racing, and anything else you can imagine. Thanks to developments in mobile technology, bets can be placed wherever someone has access to the internet. Due to the niche’s scale, standing out from the crowd and growing business has become more important than ever.

In such a competitive market, an effective SEO strategy that involves Sports Betting Link Building is crucial for businesses of all sizes to grow and stay a step ahead. By acquiring links from the best authority sites that are focused on your niche, and using original and relevant content, your domain and page authority will grow, resulting in higher rankings for your sports betting business in the SERPs. It’s always best to hire the help of the experts that know your industry inside-out to secure the results you crave, and iGaming is one of those.