What Is Multilingual Link Building?

If you want to expand your online business by offering your services internationally, then you need to generate organic traffic by appearing in the search engine results pages (SERPs) for search queries that are relevant to what you offer. To enjoy international business success, you’ll need to get a handle on more than just the language in the country you are targeting; you need to understand how business operations work abroad and, importantly, know who your competitors are so you can compete for sales.

Like at home, the key to cracking the online sphere is implementing an effective search engine optimization (SEO) campaign that boosts rankings and drives relevant traffic to your web pages. How do you go about this? With an impactful international link building campaign. Sounds straightforward, right? Not exactly. While international or multilingual link building work very similarly to regular link building – acquiring quality links back to your site – there are some significant differences you need to be aware of.

Your content needs to be written in the language of the country you are aiming to break into, taking into account native and cultural wording, phrases, and search keywords. If you nail this, you can enjoy the high-traffic rewards that come with increasing your website’s authority in search engines in whatever country you are focused on.

Multilingual link building is a type of SEO link building that concentrates on building links in non-English speaking countries across the world. It works pretty much the same way as standard link building and can greatly impact your domain authority, rankings, and organic traffic. Not every business will need to take their link building efforts global, but if you are trying to grow your business outside of the borders of the country where you usually operate, then you need to be using multilingual link building services to make you stand out.

Successful multilingual link building campaigns involve producing content optimized for international audiences and ensuring that your existing content works for the area you are targeting. It is not as simple as mindlessly translating your website copy into the appropriate language of the country you want to expand your business in, you need to pay careful attention to what has been translated, as this can make or break your campaign. If your content is poorly translated or doesn’t take into account regional and cultural differences, you can kiss goodbye to acquiring backlinks from reputable sites in your target country and, with it, any hopes of reaching the top spots in the SERPs and expanding your business effectively.

International SEO link building is essential for targeting new audiences overseas in which your business ordinarily operates. Of course, there are ‘cheats’ out there that promise to secure you backlinks quickly, but don’t fall for these. Instead of making progress in the SERPs and driving international traffic to your site, you can expect to be heavily penalized later down the line, destroying your SEO efforts. If you go about it in the right way with excellent content that gets other websites linking to your website, you will soon build a reputation as an authority figure in your industry; web users will trust you, and so will Google, which will result in boosted rankings and traffic and sales you are seeking.

International link building services work by improving the level of trust that search engines and users have in your website by building a collection of high-quality and relevant backlinks to your web pages.

As mentioned, link building is incredibly important for any international SEO campaign because it helps businesses build credibility and authority with search engines and users. By acquiring links, you will become more visible to your international audience and increase your reach.

It’s important to mention that multilingual link building isn’t a quick fix. Instead, it is a long-term investment designed to build your profile in different countries and regions. While there are technical things you will need to address on your website to ensure that it is ready for international link building, a well-run campaign has these main benefits:

• Driving traffic directly to your site when your link is clicked on
• Improves your rankings thanks to your increased authority and trust
• More organic traffic to your site

There are 5 methods for building links internationally. These are detailed below.

Guest Posting 

Guest Posting, or Guest Blogging, is an incredibly popular and highly effective link building technique worldwide. By producing high-quality, relevant blogs that are seamlessly translated into the appropriate language, taking into consideration cultural factors, you can begin to position yourself as a credible figure in the region you hope to enter. For example, if you run a digital marketing agency, you’ll want to look into international guest posting opportunities on specialist marketing publications in the country you are targeting.

Through guest posting, you will:

• Capture new leads
• Get quality backlinks from respected websites
• Increase brand awareness
• Get targeted traffic

You need to be targeted in your approach to guest posting. Instead of reaching out to any vaguely relevant website to post on their website, you should consider the following aspects to make sure that you achieve worthwhile results:

• Domain Authority (DA)
• The quality of existing content already on the website
• How much engagement the site gets
• What your author profile would look like
• How often does the site post content that is relevant to your industry?
• Have they posted high-quality sites?

Outreach 

Outreach is a process that involves building relationships with blog owners and influencers so you can earn high-value link placement opportunities. For your multilingual link building campaign to be a success, Blogger Outreach is an element that you can’t afford to get wrong. A manual outreach process allows you to acquire backlinks from quality websites specializing in your niche. This is a careful process that should be completed by professionals and not rushed so that only reputable sites are approached.

You will need a relationship-focused approach when it comes to international outreach because publishing websites will be more likely to post your link when you personalize your correspondence to them. This will help you to bolster your backlink profile in your chosen region and gain more organic traffic. If boosting your rankings, reputation, and global presence is your goal, then international blogger outreach is the ticket you need to achieve this.

Keyword Rankings 

When trying to improve your rankings in another country, you might think that it’s simply a case of translating your content from 1 language to another. It’s not that simple, however. If you want your content to hit the right mark, you need to make sure that the wording you have used makes sense and, importantly for your rankings and organic traffic, that you are using keywords for your anchor texts that have a large search volume in the country you are targeting.

Language-specific keyword research is a critical first step for any international link building campaign to avoid losing out on traffic and Google’s hallowed top spots. Tools such as Google’s Keyword Tool and SEMrush allow you to search by country or language to help you narrow down your options and find relevant search terms to target. This can help inform your content creation and link building strategy going forward.

Niche Edit 

Niche Edits, also known as curated links, are another handy link building tactic you can incorporate into your international link building strategy to enjoy fast-tracked results. It involves inserting your link into relevant and high-performing blog posts that are already published without creating entirely new content.

Niche edit link building is highly effective at boosting your backlink profile as you gain the strength and authority the aged blog post has already earned. All of this works to grow your authority and organic traffic in your target country and allows you to tap into an existing market. After all, Google will always favor older content that is relevant and has authority over new content that has recently been published, except for news-based content.

Digital PR 

Digital PR involves using PR tactics to earn you backlinks and build a strong SEO strategy. For your digital PR efforts to be successful, you need to create linkable assets that influential figures and journalists within your industry want to write about and link back to. The content you should produce to build links in this way includes research papers, whitepapers, and news reports. Content of this nature helps to position you as an authority figure in your own right which means people will be more likely to link to you.

A highly targeted approach is required for this type of link building as you need to get the right people or publications to link back to you instead of getting as many as possible to link to your content. When it comes to Digital PR, it’s all about quality, not quantity.

When you are looking to break into international markets for the first time, earning links from trusted bloggers, influencers, and journalists will signal to search engines and users that your business is one that can be trusted, driving valuable traffic your way.