Our Skyscraper Link Building Techniques

Link building is an effective SEO strategy, boosting the authority of pages and helping them rank higher in the search engine results pages (SERPs). Whether you choose guest blogging, broken link building, or unlinked mentions, all will highly benefit you. However, there is one type of link building that can be even more powerful when executed perfectly: skyscraper link building. Although this isn’t a quick win, you have the opportunity to earn a huge volume of quality links, which is only going to boost your authority and rankings.

If you are ready to embrace these benefits, now is the time to learn about the techniques you need to implement and the handy software that will help you achieve them to perfection.

Skyscraper technique link building is a type of link building that is all about creating the most superior content for already high-ranking pieces so that you can get the backlink instead of a competitor. The idea is to add even more value to an already high-performing page so you can convince the website to use your link instead of what is already being used. Websites only want the best content, so if you can prove that yours is better, they have no reason to turn you away. This can help you become the most dominant in the industry – just like a skyscraper dominates a city and gets the most attention. The best way to succeed with this is using the top tools and software on the market.

To produce your skyscraper link building content, you need to know what keyword opportunities are out there for you, and fortunately, there is software that can help you do this quickly. The Semrush Keyword Magic Tool is an AI-powered tool that allows you to find the best keyword opportunities and gain insight into keyword difficulty, intent, search volume, SERP potential, and more. It has the largest database of 26.1 billion keywords and generates 20 million ideas for each keyword.

You could also turn to Ahrefs Keyword Explorer. They make it easy to find valuable keywords within seconds but then cluster them afterwards. You can analyze keywords in great detail, including the ranking difficulty and search volume trends for each country, and learn the potential traffic for that keyword.

Both Ahrefs and Semrush require a subscription, so those with a smaller budget should consider free tools or the free trials offered. Google Keyword Planner and Google Trends are both free options. AlsoAsked.com is another option to consider that provides you with a number of free searches every day and free monthly search credits.

With these tools, you can also uncover who is ranking for particular keywords, which can help with the next step.

The next step in creating a skyscraper backlink is finding the sites that are currently sporting a competitor’s content and the keyword you want instead. While you could do this manually by entering your keyword into the search bar and pouring over the different results, there are tools and software that can speed up the process.

To uncover where your competitors currently have backlinks, you can use backlink checkers such as:

• Semrush
• Moz
• Ahrefs
• Majestic SEO
• Google Search Console

These tools require you to enter the domain names of so many competitors to bring up reports on each.

Once you’ve found the opportunities available, now is the time to uncover how well-optimized the current pages sporting these keywords are. The aim is to make yours better than this, so you need to know what baseline you are working from. There are two useful software tools available that can provide you with an understanding of how well-optimized each page you are investigating is:

• Semrush – Simply enter the domain name URL you want to access, let the tool crawl, and receive an evaluation within minutes. This will detail any issues the page currently has.
• Moz Pro – As part of the Moz Pro tool, you can run a Page Optimization report to assess a particular URL. This will highlight what is hurting the SEO and make suggestions on how to improve it.

Once you know what you are writing, now comes the task of making it come alive. It needs to be larger than your competitors while also being comprehensive, high-quality, up-to-date, credible, engaging, and relevant. You should consider if you can mention tools or include visuals to help the content further.

With so much pressure on creating not just a great piece of content but the best, you should consider the available software on the market that can make your job easier.

Semrush offers multiple tools to help you out here:

• Topic Research
• SEO Content Template
• SEO Writing Assistant

They offer all three as part of their Content Marketing Platform. You could choose to invest in this to gain access to all three or invest in only one or two, depending on your needs. The SEO Content Template will produce search-friendly content recommendations and offer advice on text length and its readability, as just two examples. The Semrush SEO writing assistant can be added to your Google Docs or WordPress to help make your content more SEO-friendly, check for plagiarism, and maintain a tone of voice.

If you are worried about writing the content, some software can help you create it, such as AI assistant ChatGPT, meaning you can produce the content much faster, even if it is thousands of words. However, we don’t recommend this technique. Having your content written by an expert writer who is highly skilled in the subject is always better. Plus, it means you can make it more engaging. However, this tool could prove useful for those who are tight on time or have a stricter budget.

However you choose to produce your content, you still need to ensure it’s of the highest quality it can be. This means checking spelling and grammar. Software like Grammarly can prove useful here, highlighting any potential errors and making suggestions on sentence clarity, engagement, and delivery of the content.

For those who want to guarantee readability, the Hemmingway App will grade your content, offering suggestions on how you can make your text easier to read. The easier it is to read, the more engaging it will be.

When you have your list of websites and bloggers to reach out to and your content ready, now is the time to start reaching out to them. The best way to do this in volume is by doing blogger outreach. If you outsource this, you can speed up the process as they will already have a huge catalog of contacts and relationships in place with many bloggers out there. If they don’t currently have contact with the site you want to put content on, they still have the knowledge and expertise to draft up an email, make it personal to the blogger, and win you that slot.

The entire skyscraper link building technique is fairly long. It can take anywhere between 3-12 months to see significant results. If you get experts to carry out your strategy for you, they will be sure to update you throughout this time so you can gain an understanding of how it is progressing. The key is to be patient and work on other SEO techniques so that you are constantly working towards higher rankings.

Conducting the above techniques and using all the best-selling tools is possible for someone who isn’t an SEO expert, but you won’t necessarily get the results you desire. It is always recommended that you reach out to experts who already have access to these tools and can produce top-quality content without any worry about whether it will be better than the competitors. Our team is ready to help you build second-tier links to your content. Contact us today to find out more about our link building services so we can get our experienced team to secure your skyscraper links.