What is Resource Page Link Building?

As you explore the ins and outs of SEO, link building is a common term you’ll come across; if you have been looking into your SEO for a while, you might even have a backlink campaign going right now. Within this realm, you’ll quickly discover many ways to go about link building, from skyscraper campaigns to guest blogging and resource page link building. This guide will focus on the latter, providing more insight into the resource pages you will contact to host your links.

Resource link building is an SEO strategy that revolves around building backlinks from resource pages. With this, you find relevant resource sites, pitch them your high-quality content, and then they will upload this with your link included. It makes their page better and gives you more authority, so it is a win-win situation.

As you navigate resource link building, knowing what resource pages are like and what content they accept can be helpful. HubSpot Resource Page is an excellent example to look over. Most useful for business owners, sales and marketing professionals, or those looking to enter the industry, they use this for their state-of-the-art tools, resources, and highly educational content. The reason this is such a good resource page is not just the user-friendly interface nor the layout but the vast selection of content types, including:

• Blogs
• E-books
• Quizzes and games
• Templates
• Webinars
• Guides

With such a variety, they are sure to prove useful to every person who comes across their website and encourage them to come back for more, particularly as they will be highly accurate and professional-looking content that is easy to navigate and understand. They regularly update their content, refreshing it so that the most up-to-date information can be found. To back up theory with practice, their tools ensure marketers and other professionals can complete their daily workloads. These tools include their Developer Tools and the Template Marketplace.

On top of all this, you can gain certificates with their courses and make the most of the vibrant, interactive community it garners. No matter what you are seeking, The HubSpot Resource Page can likely fulfil your needs while offering an attractive and easy-to-use platform.

The HubSpot Resource Page showcases one of the best examples, but these are the other top examples you should know about. Look into these in more detail to learn more about what resource pages exhibit and the standard of the content you need to be producing to earn a backlink here.

1. Semrush Resource Page

Offering both content and tools to its users, the Semrush Resource Page is a valuable asset to those working within the SEO world and business owners who are looking to boost their online visibility. The content is diverse – you won’t just find guides and blogs. You’ll find videos, podcasts, tutorials, and case studies. Like HubSpot, they offer interactive elements, including quizzes, so that everyone who comes to them can put what they’ve learnt into action.

2. Dribble

Dribble is a great example to explore simply because of the way it has categorized its resources, helping to make it one of the most well-designed and valuable resource pages out there. The content itself is varied in topics for designers and offers plenty of free resources to its community.

3. Unbounce

Unbounce is another resource page that has made navigation a priority for its users wanting to pour over their content and resources, making it another top resource page example. By splitting their content into different categories and clearly showing what users can expect from each piece, thanks to each handy summary, everyone can find what they need quickly and easily explore the site deeper.

The first thing you’ll notice about a resource page is the clean navigation. It will have a very clear layout, making each heading, subheading, and visual element stand out to help readers quickly understand whether they have the right content, tool, or resource. You won’t find pages that are cluttered or hard to find what you need. This means even their contact information and sign-up forms are easy to find.

As resource pages will have lots of content, the best resource page designs will have a layout that splits this content into various categories to further aid easy navigation. These categories could be:

• Webinars
• Case Studies
• Videos
• Courses

You will also find plenty of CTAs (Calls to action) on resource pages to help with navigation and directing visitors where they need to go.

Although each resource page will carefully consider its audience, ensuring that it is built to meet their needs, it will still sport some of the same traits, including:

• High-quality, relevant content with external links (backlinks for you)
• High-quality, relevant content with internal links to other helpful resources on their site
• Visual elements to aid the content
• CTAs
• Optimized for more than just desktop
• Easy navigation
• Clear text – some may use bold, large text for headers with minimal text underneath to summarize
• Video demos on how to use the resources page
• Downloadable content (free and paid)

Every resource page will vary slightly compared to the next, but you should see these traits on those top sites. These are the sites you want to reach out to for your link building.

Resource pages become an invaluable source for any company looking to build up their backlinks to boost their authority. There are several reasons this is the case. Resource pages tend to have much more authority than a basic blog, meaning that if you secure a link here, that authority gets passed onto you. Also, when you secure a spot on a resource page, they could help you earn a position as a thought leader within your industry. Being a thought leader means you can benefit from greater exposure, authenticity, sales, and a competitive advantage.

Placing your content and link on a resource page that is frequently visited and used means there is a higher chance of your link being clicked on and the traffic coming your way. As they are coming from a reputable and reliable source, they are more likely to trust your company. So long as you are ready to meet their needs once they arrive, you could ultimately gain customers from this link building technique.

For more information about resource link building, take a look at our knowledge hub or contact our team.