What Is A Google Ads Campaign?
AdWords is a Google service that enables companies to advertise their business at the top of the search engine results pages (SERPs). You pay every time a user clicks on your advert. It is a fantastic way to earn quality traffic and compete against the competition.
We help you target relevant keywords that won’t waste your money or time and build a campaign devoted to reaching your goals. With around 20 years of experience providing Google AdWords management services, we know the best campaigns come about when we look at your:
Knowing this information strengthens each stage of your PPC campaign to bring you the results you want.
Earn More Traffic And Boost Your Sales With Our Google Ads Agency!
Our Core Google AdWords Management Focuses
As a specialist Google AdWords agency, we believe that the key ingredient for success is having a bespoke campaign. Each unique campaign must be built on a solid foundation if it is to compete.
This solid foundation consists of 4 crucial elements:
What Is Typically Included In A Google Ads Management Campaign?
Every business requires a different approach, keywords, and copy; the list goes on. However, transparency is a guarantee here at Click Intelligence, so before you pay for our services, it is only right that you get to see what we typically include in a campaign before we add bespoke elements to it. Our expert AdWords PPC management team will craft your campaign to your unique needs, goals, target audience, previous PPC efforts, and more.
This is what you could typically expect from our Google Ads agency management services:
Custom AdWords Strategy
Behind every ad we produce is a custom AdWords strategy. This is developed from dedicated research on your business, including your goals and needs, your industry, and your competition. We also look into your target audience to ensure we use the right language and angle. We can update an existing campaign strategy or start fresh.
Keyword Targeting
As it plays a crucial part in your campaign, our top AdWords experts start on this as soon as possible. Carrying out in-depth keyword research ensures your budget won’t be wasted on keywords that bring little to no results, and you target the right ones. We look into the search volume, competition, relevance to your audience and landing page, monthly volume, and cost-per-click (CPC) while always considering your overall goal. Our knowledge of PPC keyword targeting and the use of top keyword tools means effective results.
Ad Copy And Creative
The ad copy matters, but as we have expert writers for over 40 industries, it is in safe hands, no matter where your business lies. High-quality copy that drives your goal and the immediacy of your ad will get you noticed for all the right reasons. With a creative approach, your ad will leave a lasting impression on customers, not to mention good CTRs.
Landing Page Development
We optimise your landing page to boost your chances of securing customers and making every click worth the money. Once audited, our team of writers can rewrite your content with the suggestions made by our SEO team, including the recommended keywords, internal links, and length of content. The use of effective CTAs will also be present. We are an AdWords agency with top industry knowledge of optimising a landing page.
As an experienced AdWords management agency, we understand the importance of retargeting customers. We can create ad campaigns with the specific purpose of remarketing and retargeting. You can target those who have abandoned their carts, didn’t carry out your desired action, or didn’t visit the page you wanted them to by allowing us to create an ad designed to attract their attention again. We start by researching your target audience before developing an agile strategy for changing trends and updates.
Reporting back to you about the progress your ads are making is a crucial stage in our service. We don’t just post your ad and forget about it. We continually monitor it, making further changes based on the real results gained. We tweak and monitor, watching for the impact it makes, whether big or small, fine-tuning so we can reach your goal. We report every step of the progress on our dashboard, which you can check at any time that suits you.
Google Ads Agency Management Service Packages
There is no set package for our PPC services. It is all based on how much you want to pay monthly. The more money you pay, the better the bids. However, to keep you fully informed about the management costs you will be paying, we have broken this down to ensure you know where your money is being spent when you choose our Google AdWords agency.
Google AdWords Agency Management Pricing
For PPC, we work on a monthly campaign budget. We recommend a minimum spend to give you the best chance of getting results. A management fee is included in your budget for our Google AdWords agency prices, which is 30% of your monthly payment. For complete transparency, our team is available to talk to. If you want to set up AdWords campaigns for multiple accounts, a dedicated Account Manager will be your point of contact.
Check out our estimated monthly spending breakdown below:
Fee Breakdown
- Your Campaign Budget
- Our Management Fee (Min £300) (30%) £300
- One off set up cost £250
- Month 1 cost £550
- Total ongoing cost £300
What Is Included In Your AdWords PPC Management Budget?
Our PPC team wants to help maximise your success, so they will work with you to find the best way to use your budget, providing you with a list of our PPC services and their associated costs, including for AdWords.
No 2 Google AdWords PPC management campaigns are the same, so we don’t have pre-defined lists of exactly what’s included, but we’ll help you find the best route forward! Our packages are all based on a monthly budget and are flexible to your needs.
Our Click Intelligence service guarantee is transparent pricing and deliverables.
Our Google Ads Agency Campaign Process
Steps To Success
Benefits Of Our Google Ads Agency Management Services
Are you ready to build a powerful AdWords PPC campaign with us?
Google AdWords PPC White Label Packages
White Label services are the way forward when you want to expand your services or relieve some pressure on your teams.
We offer White Label PPC, among many other services, so if you are looking to resell PPC, we can help.
Call our team today to discuss a bespoke package that suits your company and the reason for needing White Label services.
Google Ads Agency PPC Service FAQs
Google Ads is a pay-per-click (PPC) online advertising platform. We create adverts that display above the organic search engine results for the target keywords.
Yes! We aren’t just an AdWords management company. We are also your go-to for Bing PPC services. This means you can target users whether they prefer Google’s or Bing’s search engine. Coming to an expert in both means having consistent ad campaigns that work together for the best results.
We offer a PPC Consultant service for this exact reason. We can sit down for a call with you and your team to discuss your bespoke needs and explain the benefits that you could expect.
A PPC audit will uncover opportunities to improve your PPC efforts. This thorough investigation ensures everything is helping your performance and not negatively impacting the results. If you want to know more about the shape of your PPC account, you can turn to our PPC Audit Services right now.
Thanks to International PPC, you can grow your brand beyond your borders. This enables you to create AdWords campaigns that are properly optimised for the French, German, Spanish, or Italian SERPs.
Unlike SEO, PPC works much faster. You may see results on day 1 of it going live. However, this isn’t guaranteed. It will depend on several factors, including the demand for your target keywords, your bid, and your landing page experience. Our AdWords management agency will audit your PPC campaigns and work hard to bring you the results you deserve.
Websites use cost-per-click as their online advertising model. This bills advertisers when someone clicks on their display ad.
This metric evaluates how well your advert is and how well it should perform. It considers keywords and landing pages to give you a score of between 1 and 10. You also get an expected click-through rate (CTR) and ad relevance. The higher the score, the cheaper it may become to display ads and offer you a better position.
Our AdWords agency knows a thing or two about how to successfully implement an AdWords campaign and other types of PPC. We have more than 2 decades of experience and have perfected the essential components required for success. Plus, as we also offer SEO services, you can ensure the 2 campaigns are working in sync to bring top results.
Simple, with our Google AdWords Remarketing service. If you’ve had visitors to your website who left immediately or abandoned their cart, you can give them a reason to complete their buyer’s journey. You can remind them of your brand and encourage them to revisit your website with a display advert that offers them a discount, for example. This also applies to customers who have not shopped with you for a while.
Your ads, whether Display Advertising or otherwise, will be designed with a specific audience in mind. This target audience could be based on geographic locations, age, gender, or social demographics. You may choose to retarget customers; this is another target audience in itself. If you’re not sure who you are targeting, our Google AdWords agency experts can help.
Case Studies
Why Us?
We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.
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