What Is An International PPC Campaign?
PPC campaigns enable you to target audiences in your own country. International PPC is about taking your business beyond your borders. The campaigns we produce mean you can target France, Germany, Spain, and Italy, becoming visible to wider audiences. It helps your business to grow and take advantage of available markets that have a problem your business could solve!
We can create search engine text ads, Google shopping, native ads, and display ads optimised for your new audience, which will then display above the organic results on the search results pages. This puts your brand front and centre above the competition. We can do this because we ensure the following is looked at:
Any International PPC campaign we produce must consider these important aspects because once we have this unique information, all highly relevant to you, we can utilise our skills and techniques to create a bespoke campaign built for results.
Our International PPC Agency Core Focuses
Your campaign will be bespoke to your brand and audience, but for every campaign we produce, 4 focuses must feature.
Our years of experience have taught us the following are vital:
What Is Typically Included In An International PPC Campaign?
We work alongside you to provide you with a bespoke campaign, but what are some of the main elements you could expect to find when using our International PPC services? We are happy to share what a typical International PPC campaign looks like so you know what to expect when choosing us as your agency.
Country-Specific Options
Choose from countries including France, Germany, Spain, and Italy, and let us create a bespoke campaign tailored to that country. We conduct thorough research into cultural living and laws and regulations, so your campaign will stand out to your target audience without offending or being inappropriate. Our team has years of experience in knowing the best approaches for these countries but carries out this research to ensure nothing has changed and that your campaigns will perform successfully.
Multilingual Ad Copy
Getting the right tone of voice is essential, but so is using the correct language and spelling for your chosen country. We take all of this into consideration when creating your ads. We write action–inspiring content that will leave you with more traffic, and so long as your landing pages are in good shape, more sales. Thanks to our research, the right colloquial phrases will be used, meaning you won’t alienate your new target audience.
Defined PPC Strategy
Sign off on your PPC strategy and understand why we are taking such action. This will be completely bespoke to your business and relevant to your industry and audience while being country appropriate. As you are targeting a new country, a fresh take on a PPC ad is the best approach. Even if your current PPC efforts for UK or US markets are doing exceptionally well, we will still create a defined PPC strategy for your new target. Different countries display different search results. Your audience may search different terms or have other problems they need solving. We research all this in-depth to create a successful strategy!
Target Audience Research
Target audience research plays a huge role, ensuring you get more click-throughs. We look into the demographics, understanding their gender, age, education, income, occupation, and more, how your product or service can solve their pain points, and narrow it down to an audience that can be targeted. Knowing their needs enables your ad to be relevant and more engaging. Audience research ensures you are targeting the right people, and every click you pay for gives you a great ROI.
We ensure our clients succeed in their industry by carrying out campaign benchmarking. We will select PPC benchmarks, like click-through rate (CTR), cost per click (CPC), and conversion rate. Comparing your campaign performance against the industry standard lets us know whether yours is doing well compared to other companies. From here, we can then make improvements if necessary. We can tweak keywords, implement negative keywords, and more depending on the campaign benchmarking results.
Our international PPC service is transparent from start to finish. We monitor your ads once they are live, watching as it builds up real data, which we can assess. Upon analysing this, we can make any necessary changes to ensure your audience responds well to it. Every change we make is reported to you in our live dashboard. You can check this whenever you like, and if you have further questions, our Account Managers are on hand.
Our International PPC Campaign Process
Steps To Success
Benefits Of Our International PPC Services
Book a call with our international PPC team today!
International PPC White Label Packages
We offer our International PPC services as white label to help more businesses handle busy workloads or expand. Our White Label PPC service is the easiest way to quickly produce work for your clients that they will love!
This isn’t the only white label service package we offer. Consider trying our PPC Management Service or Bing PPC services for targeting your own country. With our team, you can ensure clients have some consistency and someone who cares about the results your clients get.
Let’s talk today to determine a white label package that works for you.
International PPC Agency FAQs
PPC is pay-per-click and is an advertising method where advertisers pay every time one of their ads is clicked.
We can create search engine text ads, Google shopping, native ads, and display ads. In addition, we also provide Bing services.
Yes, we regularly guide clients who aren’t sure what PPC service they need, with the help of a PPC consultation.
Yes, even as you start targeting new audiences worldwide, you should continue your current efforts. We run an AdWords management service and PPC audit services that can keep this on track at the same time.
Retargeting enables you to attract audiences you previously lost, engaging them with your brand again and enticing them back with special offers. We offer Google Adwords Retargeting Services so you can go about this the right way.
This depends on where your audience can be found. As both a Bing and Google Display Advertising Agency, we help you no matter which search engine you need to use to target your audience.
They will appear in your targeted country’s search engine results pages, displaying when a user enters the keywords you have bid on. It displays above the organic results.
If you want to expand your brand to a larger scale and gain a bigger audience, you should pay for international PPC services.
Case Studies
Why Us?
We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.
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