PPC Audit Services
Not quite getting most out of your PPC budget and not hitting your return on ad spend (ROAS) from your PPC campaigns?
A PPC audit can give you insight and roadmap to succeed!
Book a free consultation today and our expert PPC team can show you how to improve your PPC campaigns, traffic, and sales.
Our 5 Star Service Results in a 97% client retention rate!
What Is A PPC Audit?
A PPC Audit investigates your PPC account, identifying areas for improvement while pinpointing what is working to boost your PPC campaign results. We check every technical aspect, leaving no stone unturned, so we can provide you with positive results when your ads go live.
Thanks to over a decade of experience, we can perform PPC audits for more than 40 industries, and they all start by us looking at:
Gathering these results enables us to produce a bespoke audit that will leave you with insights that make a huge difference to your PPC campaigns!
Core PPC Audit Focuses
Not every PPC audit we complete will look the same. Businesses and industries vary, so naturally, the PPC audits do too!
However, in our decade of experience, we’ve uncovered the following 4 to be essential when conducting an audit.
What Is Typically Included In Our PPC Audit Services?
Your PPC Audit is bespoke, but knowing what is included as standard for our PPC Audit services is important. To put together your PPC Audit report, we must cover a lot of ground, and we like to be transparent about what we assess. This is what you could typically expect to be part of your PPC audit and what helps us deliver these great results.
Conversion Tracking Analysis
PPC offers you the ability to track performance easily. Our PPC audit provides a clear-cut view of how successful your ads are based on high priority metrics. We set up conversion tracking analysis to track your conversion rate and your cost per conversion for each campaign. Conversions are an action taken by your website visitors and can include signing up for newsletters, buying products or services, or visiting target pages. Different clients want to achieve various outcomes. Tracking lets you know how well each campaign performs and where changes need to be made to improve the conversion rate.
Keyword and Ad Copy Analysis
Keywords are crucial to the success of your campaigns. We check that your use of them isn’t hindering your efforts. We look at whether you are competing against yourself with duplicate search terms, how you compare to your competitors, any brand misspellings you could be bidding for, and review your search terms and triggered ads. We will negate irrelevant terms that won’t bring clicks and assess if your match types are most effective. Analysing your keywords and reviewing negative ones is one side of the coin. The other is producing high–quality ad copy to incorporate the keywords. Our team looks over the current copy and suggests how to improve it to evoke more action from your target audience.
PPC Campaign Structure
We work with you to determine the structure of your campaign, as this will define the triggers for the ads. We assess where and when the ads should be displayed, which will include the keywords suggested by our keyword analysis. These are highly relevant to your landing pages. The structure is always created to support your goals. As PPC relies on a monthly budget, before we agree to go ahead, we chat with you about your budget to ensure you have enough to sustain the campaigns to reach the goals.
Attribution Model Analysis
This analysis will check multiple attribution models, highlighting which ones are performing and providing you with conversions. We can look at the first interaction, last interaction, last non-direct click, time-decay, and more. Understanding the role your ads play within your wider digital communication strategy is helpful for selecting good budgets. Your goals can impact which model is doing well. By the end of the analysis, you will understand how PPC works with other marketing channels.
We check the quality of your AdWords campaigns, so we can suggest updates and tweaks to improve the performance. We look at whether your current setup for the scripts and the automated changes that are being made are right for your campaign. If you have run previous AdWords campaigns with limited success, our AdWords management service can implement all the suggestions from our audit and change this.
Ads are not just displayed on one device. They can be for mobile devices, desktops, and tablets. We will assess the bidding strategy for each based on your results. Mobile devices might require higher bid adjustments, and as search engines put mobile indexing first, it may make more sense to set a lower one for other devices. Our analysis ensures your investment is put into the right pot to get the best possible ROI.
Our PPC Audit Process
Steps To Success
Benefits Of Our PPC Audit Services
Your in-depth PPC Audit is a click away…
PPC Audit White Label Packages
Make the most of our white label services for PPC audits. We offer all of our PPC services as white label so companies can get the support they need and ensure a high standard of work every time.
Don’t have a PPC audit service set up at your own business but have aspirations to? Our white label services are what you need. Let’s talk over a cup of tea or coffee to find out more about how we can help your business expand with minimal effort but with maximum results.
PPC Audit FAQs
Lost customers may have occurred due to poor PPC implementation. Our audit will uncover these and make suggestions on how to fix them. Then, with our Google Adwords Retargeting Services, you can kickstart a new campaign to attract these lost customers.
This investigation looks into every area of your PPC account that could be improved to boost its effectiveness. Every file, folder, and tickbox associated with it gets a thorough look-over.
If you have never had one, this is an immediate must. A PPC Audit could uncover missed elements and mistakes if you have had only one person working on your account for a while. A fresh pair of eyes is always advisable with any form of digital marketing. We recommend having an audit every year to ensure nothing leaves you with poor results.
Yes, it is the fastest way to get quality traffic to your site and great brand exposure.
Yes, we are an International PPC Agency with plenty of experience taking your campaigns to other countries.
PPC is a great digital marketing technique, but to get the best results for your business, you should also start an SEO campaign to run alongside it for long–term results.
Coming to a Google Display Advertising Agency like ours will help you get results from the get-go. We have a decade of experience and have already worked with more than 40 industries, so get in touch with us today to benefit from our expertise.
Why Us?
We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.
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