AMP (Accelerated Mobile Pages)

Mobile SEOSEO

Accelerated Mobile Pages (AMP) are designed to be simple, so they load as fast as possible during mobile browsing. To achieve this, they’re coded in a stripped-down version of HTML, and they use only a simplified library of JavaScript.

When pages are coded in this way, they’re cached by Google instead of the browser having to access a web server to display certain webpages. This reduces the time it takes to retrieve the information, and the time that a web user must wait for the webpage to fully load.

Google is promoting the AMP as the future of mobile browsing and intends to lobby for its acceptance as an internet-wide standard.

SEO Glossary

abcdefghijklmnopqrstuvwxyz
View the Blog

From the blog

AISEOTechnical SEO
How Many Backlinks Does It Take to Rule Your Niche’s SERPs?
04/09/2025

SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…

ContentContent Writing BlogsSEO
Content Writing vs Copy Writing: What’s the Difference?
04/09/2025

Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing…

ContentContent Writing BlogsWhite Label
What You Should Know Before Buying Content
04/09/2025

Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…

AIBusinessTechnical SEOWhite Label
How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales
04/09/2025

Want to succeed with your digital marketing? Success, at least in today’s evolving landscape, requires…

Link BuildingSEOWhite Label
How to Successfully Outsource Link Building
14/08/2025

It's time to improve your SEO game. With the industry moving at lightning speed, it's…

SEOWhite Label
White Label SEO: The Secret Weapon to Expand Your Services in 2025
14/08/2025

Let’s face it, the world of digital marketing is getting crowded. Clients are expecting bigger…

Link BuildingSEOWhite Label
In-House vs. Outsourced SEO: Which Is Right for Your Business?
14/08/2025

SEO is what makes your business visible online. It’s an essential part of any strategy…

Link BuildingSEOWhite Label
12 Link Building Techniques That Work in 2025
14/08/2025

In 2025, there is one SEO method paving the way for businesses: link building. Though…

View all Downloads

Downloads

eBook: What is PPC?
SEO

What Is SEO?

Ever wondered why certain websites appear at the top of Google’s results page when you search for something?  That’s no…

Download →
eBook: E-E-A-T Your Way To SEO Success
Content MarketingGoogle

E-E-A-T Your Way To SEO Success?

Expertise. Authoritativeness. Trust. These are the three core pillars behind Google’s E-A-T concept. If you have been in the content…

Download →
GoogleSEO

Search in 2022: Key Findings So Far

The search engine landscape is constantly changing; search in 2022 is no exception. New trends and algorithm updates occur all the time in the search engine world.

Download →
Back To Top