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On a web browser, a bookmark is a shortcut to a specific web page saved by a web user. They’re also sometimes referred to as favourites, depending on the browser used. Bookmarks or favourites are used to help web users quickly access the web pages they visit the most – be they blogs, e-commerce sites, or social media pages.

Browsers allow web users to organise their bookmarks in a bar beneath the URL window. Web users can also collect bookmarks into folders, organising dozens and sometimes hundreds into different easily accessed folders. This helps web users access resources they want to have at their fingertips when they fire up their browser.

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From the blog

New Feature Launch: Click Insights AI Overviews Gap Analysis

Google's AI Overviews are changing the game when it comes to all things search. From…

How to Increase Digital Marketing Agency Profit Margins in 5 Steps

Healthy margins. For any agency, profitability goes beyond revenue and is about achieving (and retaining)…

Generative AI SEO: Threat or Opportunity?

Generative AI is rapidly reshaping the search landscape. It has left marketers asking a specific…

No Tricks, Just Links: Why Link Building Matters for AI Search

AI-driven search is altering SEO at lightning-fast speed. Google AI Overviews, Bing Copilot, ChatGPT –…

How New Websites Are Ranking Faster in 2025

SEO in 2025 looks very different from just a couple of years ago. Google’s algorithms…

How Many Backlinks Does It Take to Rule Your Niche’s SERPs?

SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…

Content Writing vs Copy Writing: What’s the Difference?

Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing…

What You Should Know Before Buying Content

Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…

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Downloads

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How to Choose an SEO Agency

Selecting an SEO agency is an important decision for any business. Check out our guide on how to choose an SEO agency successfully!

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The cover image of an e-book titled 'Content Marketing How-To Guide', portraying an individual typing on a laptop.

Content Marketing – How-to Guide

What is Content Marketing? Download Our How-To Guide Today!

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eBook: Finding the Perfect Link Building Partner

Find the Perfect Link Building Partner

Here is how to find the perfect link building partner, download today!

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