Skip to content

Cumulative Layout Shift (CLS)

AlgorithmsMetricsOn-pageSEOUser Experience

The Cumulative Layout Shift (CLS) of a webpage is a metric that measures the total of all individual layout shifts and unexpected shifts across the entire lifespan of a webpage. It’s a Core Web Vitals metric, which means it is standardised and reliable for webmasters to use.  

The score ranks from 0, which represents a fully static page, upwards by decimal points. The lower the score in this metric, the more stable a layout is regarded to be – which means a better end user experience. In general, CLS scores can be ranked as below: 

Good: 0 – 0.1 

Needs Improvement: 0.1-0.25 

Poor: above 0.25 

Our Core Web Vitals Checker can determine what your CLS score is.

SEO Glossary

View the Blog

From the blog

The December 2025 Google Core Update Is Complete: What Does It All Mean?

When a Google core update is being rolled out, digital marketers everywhere eagerly wait to…

Why Digital PR Campaigns Are Your Brand’s Loudest Megaphone

Digital PR for SEO is one of the most powerful link-building strategies for any brand. It generates not just links, but the right links, and serves as a supercharged authority-building engine that helps you ramp up your backlink profile. If you want to get your brand out there, whether that’s at the top of a search, mentioned by an AI chatbot, or referenced in an AI Overview, then PR for ranking SEO is an excellent strategy to invest in.

What Are the Best SEO Strategies to Invest in 2026?

Search has undergone a massive shift in the last few years, changing not only how…

How Agencies Boost Search Results with Local SEO

Local SEO has always been one of the most powerful and effective tools for local…

Why LLM Rank Tracking is Essential for SEO in 2026

LLM rank tracking is one of the most essential strategies for AI SEO in 2026…

The Best Client Retention Hacks for SEO Agencies

Here's a secret most SEO agencies overlook: sustainable growth doesn't come from constantly acquiring new…

Click Intelligence SEO Team’s 2026 Industry Predictions

As we come to the end of another year in digital marketing, one thing is…

Brand Mentions & AI Search: Why They’re a Big Deal Right Now

These days, it's not only backlinks that get your brand noticed. AI-powered search is growing…

View all Downloads

Downloads

An e-book cover image titled 'Private Blog Networks', shows a a man's hands typing on a laptop.

Private Blog Network

When building links what are PBN's and why are they dangerous!

Download
eBook: SEO Strategy for 2023

SEO Strategy for 2023

Without the correct tactics, your website doesn’t have a chance of appearing prominently on search engine results pages. Because if…

Download

Web Core Vitals: Your Complete Guide

Has Google's Web Core Vitals update caused havoc to your SEO results? If so, find a solution with our in-depth guide!

Download
Back To Top