The Google My Business Directory (GMB) is a global database of businesses, managed by Google. These listings can be created by businesses themselves, which is regarded as a beneficial activity for a webpage’s page rank. With the listing created, the business is saved in Google’s global index and is made available for users on Google Search as well as Google Maps.
The information for each listing includes the business’ name, its address, its phone number (NAP), and the hours it is open for business. All of the data presented in web searches on Google Search and Google Maps ultimately derive their data from this directory.
