Google Trends is a tool, accessed online, that can be used to identify which search terms are most popular or most easy to rank high by targeting. Search volumes themselves are no longer provided, but the data shared by the tool gives marketers a strong idea of which keywords and phrases could be most important for an SEO campaign.
Users of Google Trends can filter results by region, time period, interest category, and search type –differentiating searches on Google’s different arms, such as YouTube or Google Images. Users are also able to generate graphs that compare search terms by their relative interest, helping marketers understand search term trends.
