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Metadata

On-pageSEO

Put simply, metadata is data that describes data. It’s a labelling system designed to help machines and humans understand what is contained within a packet of data. Metadata is read by search engine robots that crawl through webpages, so it’s considered important labelling by SEO experts.  

Within a website’s code, meta tags provide information about the content of a webpage which can be accessed by browser and crawlers alike.  

SEO Glossary

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