Put simply, metadata is data that describes data. It’s a labelling system designed to help machines and humans understand what is contained within a packet of data. Metadata is read by search engine robots that crawl through webpages, so it’s considered important labelling by SEO experts.
Within a website’s code, meta tags provide information about the content of a webpage which can be accessed by browser and crawlers alike.
When a Google core update is being rolled out, digital marketers everywhere eagerly wait to…
Digital PR for SEO is one of the most powerful link-building strategies for any brand. It generates not just links, but the right links, and serves as a supercharged authority-building engine that helps you ramp up your backlink profile. If you want to get your brand out there, whether that’s at the top of a search, mentioned by an AI chatbot, or referenced in an AI Overview, then PR for ranking SEO is an excellent strategy to invest in.
Search has undergone a massive shift in the last few years, changing not only how…
Local SEO has always been one of the most powerful and effective tools for local…
LLM rank tracking is one of the most essential strategies for AI SEO in 2026…
Here's a secret most SEO agencies overlook: sustainable growth doesn't come from constantly acquiring new…
As we come to the end of another year in digital marketing, one thing is…
These days, it's not only backlinks that get your brand noticed. AI-powered search is growing…
Ever wondered why certain websites appear at the top of Google’s results page when you search for something? That’s no…
Ah, 2021 – the year of volatile Google algorithm updates that shook marketers from within and left website owners scratching…
Fill out the contact form or give us a call for a free consultation to determine the right digital marketing solutions for the growth of your business.
The team will usually respond within 1 hour.
