Put simply, metadata is data that describes data. It’s a labelling system designed to help machines and humans understand what is contained within a packet of data. Metadata is read by search engine robots that crawl through webpages, so it’s considered important labelling by SEO experts.
Within a website’s code, meta tags provide information about the content of a webpage which can be accessed by browser and crawlers alike.
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It's time to improve your SEO game. With the industry moving at lightning speed, it's…
Let’s face it, the world of digital marketing is getting crowded. Clients are expecting bigger…
SEO is what makes your business visible online. It’s an essential part of any strategy…
In 2025, there is one SEO method paving the way for businesses: link building. Though…
Seasonality can have a huge effect on the success of your business. It is imperative to have a strong digital marketing campaign during periods of high consumer demand.
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