Organic traffic is the term given to any visit that comes through to a website which has been generated by a click on an unpaid search result. This is in contrast to other sources of traffic, such as social media, email traffic, Pay Per Click (PPC) advertising, and referral traffic from other websites.
One of the chief aims of any SEO campaign is to increase the volume of organic traffic received by a website. This is achieved by optimising a website’s content, including targeted enhancement of certain webpages with page-specific keywords. Organic traffic is regarded as long-lasting and valuable for websites that are hoping to increase their visibility and sales.
