SEO is a complex process that requires constant attention if you want to enjoy optimum results. An SEO audit allows you to find and fix any issues that are holding your site from reaching its full ranking potential.
Our Free SEO Auditing Tool is Coming Soon!
What is an SEO Audit & Why is It Important?
If you have not yet carried out a full SEO audit on your website, then you are seriously missing a trick. An SEO audit is the process of analyzing how well your website is performing in organic search and includes many vital components of SEO, including:
- On-page SEO
- Off-page SEO
- Technical SEO
- User experience
- Content gaps
- Competitive marketplace insights
An SEO audit is the first step in creating an effective SEO strategy for your business, as it allows you to see what you are doing right in terms of optimization and where some improvements are needed.
Essentially a health check for your website, once you have completed your first SEO audit, don’t be mistaken into thinking that this laborious task is done and dusted. If you want to see optimum results from your SEO campaigns, you need to regularly conduct an SEO audit on all aspects of your site and its online presence.
If you are already feeling daunted at this momentous task, you should know that an SEO audit tool, such as the one we are currently developing, can do all of the above for you.
Providing accuracy, convenience, reliability, and speed, an SEO audit reporting tool is one piece of SEO software that you can’t do without.
Why You Need to Conduct an SEO Audit
If you are still not entirely convinced that you need to conduct an SEO audit on your website, then you need to keep reading. Although you may not be investing as much money in your SEO efforts as you are in your PPC campaigns, that doesn’t mean that you shouldn’t be taking the time to see what is and what isn’t working when it comes to driving organic traffic to your site.
Below are a few more reasons why you should be using an SEO audit tool:
- Identify issues. An SEO audit report will tell you every single problem that is affecting your site’s rankings on SERPs, so that you can make informed decisions on how to fix them.
- Examine your competitors. Find out why and how your competitors are outranking you, and then adjust your SEO strategy accordingly.
- Direct your efforts. Rather than shooting in the dark, an SEO audit tool can help you to see where you should be directing your efforts for maximum visibility online.
- Boost your rankings. Ultimately, an SEO audit tool can send you soaring in SERPs by identifying your weak points and highlighting your strong ones.
How Does an SEO Audit Tool Work?
Site audit software crawls all the pages on your website and then provides an overall SEO health score, visualizes key data in easy-to-understand charts, flags up any SEO issues, and provides recommendations on how you can fix them.
It doesn’t matter whether you are a small website with only a handful of service pages or a huge e-commerce site boasts hundreds of products; an SEO audit tool will deliver an exhaustive website analysis that can help you plan the perfect SEO strategy for the future.
Depending on the SEO auditing tool that you choose to use, the software will check your site for over 100 pre-defined SEO issues, including:
- Performance. Web pages that load too slow or too large CSS.
- HTML tags. Missing or duplicate title tags, meta descriptions, and H1 tags.
- Social tags. Incomplete or missing Twitter cards and Open Graph tags.
- Content. Low-quality content, thin content, and duplicated pages
- Localization. Any issues with Hreflang.
- Incoming links. Nofollow links and orphan pages.
- Outgoing links. Redirects and broken pages.
- Resources. Problems with images, CSS and JavaScript.
How to Choose an SEO Audit Tool
The whole idea of using an SEO audit reporting tool is to automate processes that would take a lot of time and effort to carry out manually. Therefore, when choosing an auditing tool, you want to look for one that provides ease of use and carries out all the tasks you need to get a full and accurate picture of your website’s SEO performance.
Here at Click Intelligence, we are currently developing our own bespoke SEO reporting tool that promises to blow all other audit tools out of the water. Created by our in-house SEO experts, we have used a combination of our creative and technical expertise to build a tool that allows you to track your SEO progress with ease.
Some of the benefits of our SEO auditing tool include:
- No paid subscription
- No installation
- You can log in anytime, anywhere
- You can use the tool as many times as you want
- Automatic save of each crawl
- Automatic software updates
- You can schedule your crawls
- See updates on your progress between crawls
- Easily export your data
- View your recommendations
- Audit the mobile version of your site
In the meantime, while you wait for our free SEO audit tool to be released, there are several other free online resources that you can use to audit your site.
Neil Patel’s SEO Analyzer
This free SEO checker tool provides you with a full list of errors that are stopping your site from rising in the ranks of Google. Once you have made the recommended changes, you can rerun the report to see if you did them correctly.
Google Search Console
One of Google’s most popular free tools, Google Search Console will tell you about any crawl errors that exist on your site, how mobile-friendly your site is and the keywords that you are currently ranking for.
Seolyzer
Seolyzer is a free site crawling and SEO analysis tool that can help you find out how Google views your website. Use this SEO tool to identify SEO issues, analyze your KPIs, and measure the impact of your SEO efforts on a page-by-page basis.
Taking the Next Steps
Once you have used an SEO audit tool to discover what is holding your site back from that top spot on Google, now it is time to act on the data you’ve been given.
Understand your report
An SEO audit report has three main elements: SEO issues, warnings for potentially problematic areas, and an SEO score. If you choose to use our SEO auditing tool, all of the above will be provided clearly and with no complicated jargon.
Fix your errors
Now that you know exactly what issues are affecting your site’s rankings on SERPs, the next step is to address these errors. If you have a small site, you may be able to do this yourself, but if you have been given an extensive list of issues for multiple pages on your site, you may want to enlist the services of our in-house SEO experts.
Optimize your site
The purpose of an SEO audit is not just to flag up any issues but also to show you what you are doing right in terms of optimization. Therefore, once you have fixed any issues, you can now move onto the more exciting task of further optimizing your website. From the creation of captivating and keyword-enriched content to the refinement of the technical aspects of your site, if you need any help with optimization, our SEO experts are standing by.
Monitor your progress
Don’t let all your hard work go to waste by forgetting to track your efforts. The world of SEO is constantly evolving, as are the needs of today’s demanding consumers, so you need to be continually monitoring your progress and look for new ways to improve.
One of the best tools for analyzing your SEO efforts is Google Analytics, although don’t forget to keep checking in with our SEO Audit tool to flag up any issues.
Watch this space for free and unlimited access to our Free SEO Audit tool, or for immediate assistance with any aspect of SEO, get in touch with our friendly team of SEO experts here.
Other Related SEO Tools:
- Backlink Checker Tool
- SEO Reporting Tool
- Local SEO Tool
