Enterprise SEO

If you are a business wanting to improve its online presence, SEO is the best place to start; understanding this early on can be incredibly beneficial to your growth and success. However, as you begin to investigate all things SEO, you may become confused about exactly what your company needs for success. Do you need local? International SEO? Maybe you aren’t quite sure whether you need on-page or technical SEO. One other term you may have heard is enterprise SEO. Do you need this instead of all the different types of SEO you’ve encountered? To help you clear up what kind of SEO you need, you can find a detailed guide below about what enterprise search engine optimization is, how it differs, and why it could be important for you. For even more information on this, look at what experts could provide you with when you invest in enterprise services.

Enterprise SEO, short-hand for search engine optimization, is a digital marketing strategy built specifically for large-scale businesses, also known as enterprises, that assists them in optimizing their huge websites for search engines and customers. Businesses that often require enterprise SEO services have an international presence, multiple locations, more than one website, or a website with tens of thousands of pages. Also, if you are one of the Fortune 500 companies or a rapidly growing business, enterprise SEO is what you need. After a quick assessment, experts can advise if you are seeking the right type of SEO.

With a solid strategy that uses the right tools and techniques, companies can improve their visibility and rankings within search engines, increasing traffic and, therefore, sales. For those who are keen to dominate their industry, it could be just what you need to push past the rest of the competition, as it builds brand awareness and trust.

Whether you’ve done lots of research already or you are just looking into SEO, the one curiosity you might have is about the differences between SEO and enterprise level SEO. This will reassure you that you are investing your money in a worthwhile cause. The first key difference between these two types of SEO is their scale. As larger businesses naturally have sizeable websites, SEO enterprise takes a bigger approach to tactics and techniques. Some enterprise websites can have millions of pages, but even those that don’t have this many will still have thousands waiting to be optimized. In comparison, a small-medium-sized business might have around 150 pages at most. Smaller companies could be looking at anything between 25 and 75. Therefore, a full scale SEO plan for a medium-sized business will vastly differ from a business 10 times its size.

Not only will it be bigger in scale, but it will also be more complex as it potentially needs to handle thousands of products or services and locations. This means they can’t get away with using free or low-cost tools that more traditional SEO methods might use. The goals and metrics of a large international business won’t be the same as those of a small local business, either, so the SEO strategy has to reflect this, too. Take keywords as an example of how these two campaigns would differ. Enterprises must focus on more competitive, valuable keywords than long-tail, low-competitive ones.

Knowing a bit more about SEO enterprises and how it differs from standard SEO is a starting point. What can help you further is reading about examples of who might use and benefit from these types of services. These three examples come from a range of industries, so you have a better opportunity to identify yourself in at least one of them, which could help you determine if enterprise SEO is the right way forward. They could even prove useful tools to invest in for your own business.

• Hubspot

Kicking off the examples is a business that digital marketing companies, SEO experts, salespeople, and marketers can’t get enough of: Hubspot.

About Hubspot

Hubspot is a software company that has developed products for inbound marketing, sales, and customer service. First founded by Dharmesh Shah and Brian Halligan in June 2006, this Massachusetts, United States-based business has developed into a worldwide leader and tool for marketers and sales teams everywhere.

Why Enterprise SEO Helps Businesses Like Them

Hubspot has over 35,000 pages on its website, making it an excellent candidate for enterprise SEO. In addition, they have, in recent years, developed another website, the HubSpot Academy, where people can take part in practical courses and earn certifications completely for free! Offering tools and software to experts who help other businesses means they need to make themselves known, which means showing up for thousands of different search terms – they currently rank for several hundred thousand keywords with many number 1 placements. To maintain this, they need a corporate SEO strategy to sustain them. Enterprise SEO can do just that.

• GitHub

Changing gears, the second example is a company used by millions of developers and businesses worldwide, offering one of the best places to store and create code: GitHub.

About GitHub

GitHub was founded in February 2008 by Chris Wanstrath, Scott Chacon, Tom Preston-Werner, and P. J. Hyett. Whether you want to create and build your own software, store it, manage it, or simply share codes with other developers and businesses, GitHub offers an open-source community that does it all.

Why Enterprise SEO Helps Businesses Like Them

Classed as the largest developer platform in the world, they have had over 4 million organizations turn to them, including leading brand names, such as Philips, Carlsberg, Mercedes Benz, Shopify, and Duolingo. This is on top of the 100 million developers already using the platform. This means they need to have a website that functions well not only for search engines but also for all their customers in order to retain them. Enterprise SEO is the only way they can keep the 78 million pages on their website optimized and working to the standard all these high-profile customers expect.

• Microsoft

Even if you don’t use the next example’s software, products, or services, you certainly will have heard of them: Microsoft.

About Microsoft

This multinational corporation and technology company was founded by Bill Gates and Paul Allen in April 1975. Originally called Micro-soft, the software company provides a multitude of products and services to both businesses and individuals, including Microsoft 365, Xbox, laptops, and software like Microsoft Teams.

Why Enterprise SEO Helps Businesses Like Them

As Microsoft has many different products and services, to accommodate its customers who might only use them for one purpose, it has more than one website. For example, you have the main Microsoft site, but you also have office.com and xbox.com. This ensures that the main website doesn’t get too overloaded with traffic from those seeking particular elements of their offerings. They also officially rank number 26 on the Fortune 500 list, having moved up steadily over the last few years. Both of these factors are critical components of businesses that need to use corporate level SEO techniques to maintain their success in search engines and with sales. With their profits increasing year upon year and new developments in products and software, they show no signs of slowing down, and enterprise SEO will only help them maintain this.

If you go to any business regarding a service or product, that salesperson will tell you all about how great it is and how much you need it, and in the case of SEO, you’ll find a lot of experts say the same thing. However, they fully understand the importance of what it can do for businesses of all sizes. Not as many business owners, even large corporations, have this knowledge unless they have taken the time to train and learn or are SEO experts themselves. Therefore, it’s important to spread awareness of why companies need to invest in corporate enterprise SEO.

SEO for enterprise businesses doesn’t just increase your online visibility; it can introduce highly valuable traffic streams to you, allowing you to turn these into sales. Beyond profit-boosting benefits, you could also actually save yourself some money. Putting in place strategies that bring in organic traffic every day of every year means you can start to spend less on advertising. In addition, implementing the right enterprise SEO strategy can boost your brand authority, reputation, and trust, helping search engines and customers view you in a better light. This can only further boost your profit margin if you play your cards right. When you consider that enterprise SEO is one of the most cost-effective marketing solutions that also works seamlessly with other techniques, including content marketing, social media marketing, and pay-per-click advertising, this further backs up why investing in this is a wise move.

Finally, many growing enterprises want to stay competitive, and with the volume of businesses that keep popping up, to achieve this, they must utilize long-term strategies like enterprise SEO that keep their business front and center.