The Ultimate Enterprise SEO Strategy

Enterprise SEO can benefit global-sized businesses and rapidly growing companies by getting the visibility they desire, but as with any form of SEO, getting the right strategy in place is the only way to see results and success. To ensure you are utilizing the right approach, the first thing you will want to do is head to experts. They can confidently set you up with a winning campaign that enables you to achieve goals, whatever they may be. SEO experts can explain in full detail where your money is being invested with reasons why. Plus, they can carry out the strategy for you, monitoring it when changes occur and adapting when necessary. However, this doesn’t mean you should walk blindly into a meeting with SEO experts about your campaign. Learning more about this type of SEO and the strategies involved can be extremely beneficial. You can learn all about enterprise SEO strategies in this handy guide below.

Standing for search engine optimization, SEO is a marketing strategy that helps companies to boost their visibility. Businesses of all sizes will use this in some form or another. Some will use traditional SEO, while others will rely on enterprise SEO. This specialized type of SEO is developed specifically for large corporations and businesses that are growing rapidly or have a global presence. It is about increasing visibility but just on a much bigger scale than traditional SEO. Doing so can improve search engine rankings and boost traffic prospects. This can help improve sales figures and conversions. Examples of the types of businesses that would require enterprise SEO include Microsoft, Hubspot, and GitHub. Each has a huge global presence with massive websites, some sporting over 100,000 pages. If a business has made it into the Fortune 500, you can bet they are also utilizing enterprise SEO strategies to build and maintain its online presence and customers.

All forms of SEO are about improving visibility in the SERPs (search engine result pages) and boosting organic traffic levels. However, there is a reason there isn’t just one type of SEO that works for all businesses. Bigger businesses have different needs from smaller firms. For example, enterprises are known to have huge websites, some of which have millions of pages. A small business might only have 25 pages. Immediately, this changes the workload and scale of the SEO campaign. There are a lot more pages to optimize for the bigger business, but also lots more opportunities for keyword rankings. However, on the flip side, low-cost or free tools won’t necessarily aid here, but they would help out a small business with only a few pages to optimize.

Simply put, the same SEO strategy wouldn’t work for both; you couldn’t target the same keywords or develop the same content plan without one struggling to see ROI. Instead, a unique strategy must be implemented for both. In terms of keywords, for example, larger businesses can afford financially to target more competitive keywords. In contrast, a smaller business should focus on long-tail keywords that aren’t as competitive to secure a higher ranking.

As bigger businesses have big-scale content management systems and complex site architecture, such as hundreds and thousands of product pages, the SEO strategy needs to be able to handle this. Part of this will involve more knowledge and resources, with in-depth research on how to help the company dominate in an already competitive environment. The resources used are usually the top-paying tools, so they can easily divulge data and understand the complex techniques required to transform their online presence. Naturally, this means the cost of the service will be much higher than that of traditional SEO, but the price is reflected in the quality and volume of work produced and the results returned. Smaller businesses simply won’t have the budget to utilize these tools or get those highly competitive keywords. Therefore, they have their own strategy built for their business model, allowing them to grow and not drown.

There are several practices that are an essential part of any enterprise SEO strategy. You should see these present in the campaigns developed by your SEO experts. This includes:

• Highly Scalable Content Strategy

Great quality content will benefit any business, no matter its size, but with enterprise SEO, this needs to be done to the next level. Campaigns will include suggestions like grouping your content into subdomains and producing in-depth, quality pieces. They will also recommend removing low-quality content and replacing it with better content. Don’t remove content that has high-page authority. You’ll need to do competitor analyses and research to see your audience’s needs and challenges.

• Technical SEO Management

Audits are an essential part of every SEO campaign and help you identify the technical aspects of your website that need fixing. As the site structure is more complicated for bigger businesses, this cannot be overlooked, as technical SEO management could help search engines more easily crawl and index your website.

• Link Building

Link building for enterprise SEO campaigns means looking for new opportunities with competitor links, monitoring for past penalties, and building lots of relationships with high-quality authority websites. Thought leaders are critical relationships to get. This is on top of creating quality content that will contain your backlink.

• Keyword Research

Keyword selection is very important for enterprise SEO campaigns. You will need to conduct regular keyword research to help you rank for more terms – this aids your content production as you can then fill in any gaps you have. The terms you need to be ranking for are highly competitive, short-tail ones.

• Improve and Maintain Page Speed

One instant turn-off about a website is the speed at which pages load. If it is too slow-loading, customers won’t wait around. The problem is that enterprises have big websites and lots of pages. This affects the speed of the website. Therefore, practices to improve page speed are an absolute must, such as compressing images and reducing redirects.

• Automation of SEO tasks

With everything happening at a much larger scale, automation is a popular practice for enterprise campaigns. With certain tools, you can automate keyword research and ensure your backlinks remain only high-quality. When you have such a big website, this is the best way to complete tasks faster while still being assured of the quality.

Tools play a big part in strategic SEO solutions. If you want to take some of your SEO campaigns into your own hands, it pays to know about the world-leading tools that experts are using to help form enterprise SEO strategies.

• Semrush

This all-in-one tool suite helps marketers conduct keyword research, competitor analysis, link building, learn on-page insights, and more. They offer three versions of their tool so businesses with varying budgets can make the most of their help. The Business Semrush tool is their top offering, providing you with the opportunity to access over 26 billion keywords.

• Ahrefs

Want to know how your competitors are doing but also assess your website and understand more about what your customers are searching for? Ahrefs is the tool that provides this and more. They offer six tools: Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and Content Explorer. All are useful for developing an enterprise SEO strategy.

• Google Search Console

This is the only completely free tool on this list, but enterprises can still make the most of this offering. Google Search Console allows users to monitor and maintain viability by tracking traffic, fixing issues, and getting alerts when there are issues.

• Moz Pro

Costing $179 for the most popular version of their tool, the Moz Pro offers a free trial upon signing up and provides you with tools that help you track performance, drive quality traffic, and identify technical gaps. Get 1,500 tracked keywords and 2 million pages crawled every month.

• Screaming Frog

This SEO spider tool helps you improve your on-site SEO by assessing your website for common issues. You can get a free version, but the paid version is what enterprises would be better off getting as you can crawl more than the 500 URLs the free version offers per year. In fact, you have an unlimited crawl limit and access to many more features, including mobile usability, crawl comparison, and link metrics integration.

Whether you came here with little or no knowledge of enterprise SEO and its strategies, hopefully, this guide has provided you with a solid foundation to confidently go to experts or speak with your SEO team about the next steps for your business.

To recap, these are the key points you should take away from this:

• Scale: Enterprise SEO works at a much bigger scale than traditional SEO, meaning the campaigns, practices, and tools need to be in sync with this. This might mean using the best money can buy tools, such as Moz Pro or Semrush, over the free or low-cost ones.
• Tactics differ from traditional SEO: You won’t use the same strategies as a smaller business. For example, you should put more money into getting those competitive keywords than the long-tail ones that smaller companies are targeting.
• Paid Tools: Semrush, Ahrefs, Google Search Console, Moz Pro, and Screaming Frog are all critical tools you should be utilizing.
• Best Practices: There are many more practices involved in creating enterprise SEO campaigns, but the top ones include a scalable content strategy, technical SEO management, link building, automation, keyword research and page speed.

The practices and tools mentioned in the guide above can give you an idea of what a campaign will entail and could give you the foundation to set about carrying this out yourself. However, you will always benefit from getting an expert to carry out your SEO. Enterprises will particularly benefit due to the sheer size of the project. Experts know how to scale and handle everything, so look at outsourcing options to SEO agencies that are skilled in developing SEO campaigns at such a large scale.