5 Benefits of Using an SEO Company

If a business wants to succeed, an online presence is a must. How do you boost this online presence? Beyond having a modern, functioning site, you will want to utilize strategies including content marketing, paid advertising, social media, email marketing, link building, and SEO. It is the latter that you want to pay the most attention to. However, with the volume of information about SEO online, it can be unclear what you need to do to get the best results for your business, let alone understand what it is.

As an elite SEO agency, we are best placed to help you learn more about this strategy, including explaining the benefits of turning to a company to carry out these campaigns for you.

SEO is short for search engine optimization, and most experts will only refer to it in the shorthand form for ease. This process is all about improving how much organic (unpaid) traffic a website receives, which involves creating strategies that help push content higher up on search engine results pages for relevant search terms. This content can be web pages detailing your products or services, but it can also be blogs, videos, images, or your business listings. Whatever content you want to push higher up the SERPs, SEO can help make that happen so long as the relevant research is done and bespoke strategies are created for you.

Within SEO, it branches off into different areas. You have on-page SEO, off-page SEO, and technical SEO. While you can choose to focus on one over the other, those who combine the three help search engines crawl, index, and understand your content, enabling it to rank faster than the businesses that only invested in campaigns for one element.

For those keen to do as much as they can for their business’s online presence, it is vital to know about local SEO and international SEO. The former is about attracting local customers – great for small businesses with a physical location – while the latter is about taking your brand worldwide and ensuring your website shows up in the right language for your target country.

There are many ways to help boost your online presence, so what is it about SEO that is so important that we are promoting the use of it?

You need to think of your website as your shop window. It needs to make people stop in their tracks and come inside. Once inside, you can put your sales skills to the test. The only problem is getting your shop window in front of people and the right people at that. SEO is about helping you achieve that. It improves your organic visibility on the SERPs, meaning you could become one of the top results depending on how much you invest in your SEO and how your competition fairs. Moving higher up the SERPs means you get more brand awareness and, most importantly, traffic.

While many elements go into turning a lead into a sale, SEO can help make this easier for you, too. SEO campaigns include assessing your website, as several web design elements can affect your ranking position. This assessment can mean your website improves speed, performance, and interface – all aspects improving the user experience. A better user experience can be the difference between them buying from you and not.

Another reason SEO is so important is the ability to show and improve your authority and credibility. Consumers need to know they can trust a business, and being higher up in the SERPs rather organically rather than paying to be there instills this trust.

With a quick Google search, you’ll discover there are many SEO marketing agencies, but what exactly do they do to help you achieve more traffic and sales? As we offer top-ranking SEO advertising services, we can answer this for you.

When you turn to an organic SEO company, they’ll learn more about your business and industry. This uncovers who your competitors are and gives them a baseline from which to work. The best companies will dedicate time and energy to this stage before moving on to keyword research. Your SEO agency will discover what keywords customers use when searching online and ensure you incorporate these within your website so that you will be there waiting for them the next time they search.

With this underway, they’ll also audit your website, detailing what needs improving. Once they and you know what work needs to be done, they can get to work. This includes:

• Improving or creating fresh content
• Optimizing your website and its structure
• Creating backlinks and doing outreach
• Reacting to any penalties your site may have
• Carrying out technical SEO
• Monitoring when you have brand mentions
• Reporting this all back to you

If you want to outsource your SEO work, you may have more questions to ask your SEO agency. We are more than happy to answer any questions you may have. Our helpful team is on standby to help you.

1. Improves Website Usability

When outsourcing your SEO to an agency, they’ll take the time to assess and make changes to your website to make customers want to use it. After all, your website must be at the top of its game to convince leads to use your services or buy your products. This isn’t the only reason. Google will reward you with a better ranking position if your hired SEO team focuses on improving your website. Website usability is a critical ranking factor for Google – they’ll be looking for user-friendly designs, speed quality, the number of pages, mobile optimization, and content length. You get more benefits as an SEO agency knows exactly what Google is looking for and keeps itself updated on any changes that might impact rankings. Search engines can and do make several alterations to their algorithms over a year, which is easy for an SEO agency to keep track of but a bit harder for you when you have other pressing concerns to deal with. No matter what expectations Google sets for your website, you can ensure your outsourced SEO team will have your website usability covered.

2. Rank Better in Local Searches

There are many moving parts to SEO, so the main benefit of reaching out to an SEO strategy agency to do your campaigns is that they will always be able to recommend what next steps to take. For example, you might benefit from investing in local SEO once you’ve seen some success on the SERPs. They might even recommend this is where you start – small businesses can find a lot of success with local SEO. The problem is it’s not always easy to get right by yourself. However, an SEO agency can optimize your GMB (Google My Business) profile and other online directories, create more localized content, and add location pages to your website to attract the target audience you desire. This is just a snapshot of what they can do to help you rank better, and this is all while running other campaigns if this is within your budget.

3. Supports Content Marketing

When discussing SEO, you’ll notice that content crops up a lot. For the best results, optimized content written for audiences rather than Google will help you climb up the ranks of results pages. Without SEO, your content won’t be seen, and without content of any form (written, video, or imagery), you can’t rank. Therefore, the two go hand in hand together. Going to a specialist SEO agency that offers both services can be useful in this regard. Not only can you ensure a smooth process throughout, but you also don’t have to worry about wasting investment on content that doesn’t bring results or building an SEO campaign to no avail. An SEO agency will carry out the keyword research, ensure there is a meta description and internal links, and, of course, be able to create high-quality content that reads well. No matter what content you desire, from meta descriptions to blogs and press releases, an SEO agency can help you optimize it to your ranking benefit.

4. Maximises PPC

The best SEO companies will admit that SEO isn’t an overnight success. The honesty of this is so that businesses give it the time it needs for long-time wins. While that can convince many companies to wait, sometimes they need results much faster. This is where PPC (pay per click advertising) comes into play. Unlike SEO, it does offer instant results. However, if you speak to any PPC or SEO expert, they will all tell you the same thing: consider investing in both, as PPC and SEO used together can be very powerful. It is true SEO can maximize your PPC efforts and vice versa. Therefore, consider getting your SEO campaigns set up by an advanced SEO agency that also sells PPC services. This ensures both campaigns are in sync with one another and you are using your budget in the best way possible.

The top benefits of doing both SEO and PPC include improved keyword targeting, more revenue, and a better understanding of keyword intent.

5. Boosts Your Credibility

Google uses trust and credibility as two of its major ranking signals, and in a world where consumers are struggling to trust more easily, nailing this element is so important. If you are grappling with credibility and trust, your SEO company could change this by boosting both. Starting with an optimized About Us page that ranks well, the experts can move on to creating E-E-A-T content and creating an outreach strategy to build links. If you have plenty of high-quality backlinks from authoritative sources, this shows you are credible. If you have low-quality links on spammy websites, this can actually drop your rankings.

They can also ensure you are showing up on Google Maps (if applicable) and that reviews are showing. By working on elements such as this, they are helping build a more credible case for Google and consumers. This will improve your rankings and ROI. Remember, the higher up you are organically, the more trusted you become.