What Is An SEO Backlink Audit Analysis?
Any good SEO campaign factors in link building. However, not all backlinks are equal. High-quality links provide credibility, boost rankings, and increase organic traffic. Poor-quality links from low-quality websites will result in the opposite.
The reality is some low-quality links may still find their way into your backlink profile, but don’t start to panic.
You can take back this control with a Backlink Analysis. Let our specialists identify any issues and review how your site is doing based on the links you have.
Our link audit will assess the following:
Upon completing the analysis, our team will know which links are right for you and which ones they need to remove or disavow. The backlink audit details all of these suggested removals to help boost your profile and rankings.
Core Backlink Analysis Focuses
A website backlink analysis is a must regardless of whether you have just started link building campaigns or have been doing them for years.
Our service uncovers the good, the bad, and the ugly with 4 main focuses to ensure complete success for every brand, no matter how niche.
What Is Typically Included In A Backlink Audit Analysis?
Our analysis uses the best auditing tools available to determine the data attached to your website. We analyse this information and compare this against your competitors. However, to give you a better idea of what is included, we will go through the process in more detail:
Backlink Audit Analysis
The metrics, like the total number of links, referring domains, and quality, will vary from brand to brand. Each case must be bespoke to that client. As we extract all the backlinks, we can analyse their quality. We look at the domain rating and page authority score, source URL, toxicity score, and response codes. Links with anchor texts irrelevant to your industry or business are easy to spot, but there are many more aspects to look out for. Each audit is tailored to the specific needs of the website.
Backlink Detox
The backlink detox is the removal of these toxic links. We will hold a meeting with you to review our findings. We won’t remove any links you don’t want us to, but with evidence, we can present the reasons why.
With your approval, we will form an outreach list of links that need to be removed. With our connections in the outreach world, we can track down the correct email addresses and start getting in touch with the offending sites. We request that they remove any links pointing to your website. Many will happily do this. However, not all will, and not all will be contactable. In cases like this, where they ignore the request or cannot be reached, and this does happen, we will start to disavow them.
Backlink Disavow
Disavowing should only be considered if it is causing severe harm to your website, such as penalties. The odd link with low traffic may not need serious action like this, but we consider each link carefully to ensure that it isn’t causing damage. If we determine it is and removal of the link has been unsuccessful, we request that Google ignores these links and if successful, despite still linking to you, it won’t be held against you and affect your rankings.
Industry Leading-Data
We work fast to ensure you can recover from, and prevent, penalties. To ensure that this information is highly accurate and delivered efficiently, we use industry-leading tools to gather our data. Tools like GSC enable us to analyse each backlink pointing to your site. We also have access to Ahrefs and Semrush.
Ahrefs is a leading industry tool that highlights why your competitors are ranking highly, how to outrank them, and monitors your backlinks. Semrush is considered a number one SEO tool. Using these systems, we can conduct a thorough, in-depth link analysis, learning details like your backlinks, Domain Authority, and geo-location types.
Most clients do not realise they have any toxic links. Many of these are gained organically from spammy sites. A backlink profile analysis finds harmful links and takes action against them. However, our in-depth analysis does more than this. We discover what backlinks benefit you the most, the anchor texts that are working and not working, whether you have broken or lost links, and what your competitors are doing.
We recommend you do this regularly – a check-up ensures a clean bill of health, and if there are problems, we can get to work fixing the issue.
Backlink Analysis Service Packages
The backlink audit has set focuses, so many assume that this means that it isn’t a bespoke service. However, this is far from the truth. Our backlink analysis service is unique to your business; each package gets finalised upon speaking to our experts.
While we alter each plan to meet your needs, we have 4 base packages to form the foundation of your analysis. We build from the below packages to ensure you are left with the best results.
Backlink Analysis Pricing
We have 4 packages available. While each package becomes bespoke to you and developed with time, it can give you an idea of what to expect from our services. Knowing what is included in the price can help you get the outcome you’ve been seeking.
These are our service options:

Basic For Business Check Ups
From £250 Book a callLink Detox & Disavow
Referring Domains: 100 – 200
- Link Detox & Disavow
- Data gathered from GSC, AHREF’s, SEM Rush
- Manual & indusrty tools are used to analyse backlinks
- Domain Authority Score
- Page Authority Score
- Source URL
- Source Page Title
- Source Domain
- Target URL
- Anchor
- Anchor Type
- Link Type
- Follow/No Follow
- Toxic Score
- Moz Spam Score
- Link detox and disavow document

Standard For Growing SMEs
From £500 Book a callBacklink Audit Analysis + Link Detox & Disavow
Referring Domains: 100 – 2,000
- Everything that is in the Link Detox & Disavow Package Plus
- Full Backlink Audit Analysis & Link Detox
- Data gathered from GSC, AHREF’s, SEM Rush
- Manual & indusrty tools are used to analyse backlinks
- Response codes (200, 301, 302, 404, 500)
- Target link URL
- Follow or No Follow
- # Unique referring domains
- # Total links
- Link Type (Directory, blog post, article, press release, blog comment, authority, trusted links)
- TLD Type
- Anchor Text Distribution
- Whether the link is live
- The site’s domain authority
- The site’s domain rating
- Link detox and disavow document

Elite For Growing Enterprises
From £2,000 Book a callBacklink Audit Analysis + Link Detox & Disavow – Big Data
Referring Domains: 100 – 2,000
- Everything that is in the Link Detox & Disavow Package Plus
- Full Backlink Audit Analysis & Link Detox
- Data gathered from GSC, AHREF’s, SEM Rush
- Manual & indusrty tools are used to analyse backlinks
- Response codes (200, 301, 302, 404, 500)
- Target link URL
- Follow or No Follow
- # Unique referring domains
- # Total links
- Link Type (Directory, blog post, article, press release, blog comment, authority, trusted links)
- TLD Type
- Anchor Text Distribution
- Whether the link is live
- The IP address
- The hosted location
- The domain’s age
- The site’s domain authority
- The site’s domain rating
- Site and content relevancy
- Link detox and disavow document
- Competitor Analysis
- Radar Graph Results & link building strategy

Pro For Growing Enterprises in competitive sectors
From £5,000 Book a callBacklink Audit Analysis + Link Detox & Disavow – Big Data
Referring Domains: 2,000+
- Everything that is in the Link Detox & Disavow Package Plus
- Full Backlink Audit Analysis & Link Detox
- Data gathered from GSC, AHREF’s, SEM Rush
- Manual & indusrty tools are used to anayse backlinks
- Target link URL
- Follow or No Follow
- # Unique referring domains
- # Total links
- Link Type (Directory, blog post, article, press release, blog comment, authority, trusted links)
- TLD Type
- Anchor Text Distribution
- Whether the link is live
- The IP address
- The hosted location
- The domain’s age
- The site’s domain authority
- The site’s domain rating
- Site and content relevancy
- Link detox and disavow document
- Competitor Analysis
- Radar Graph Results & link building strategy
What Is Included In Your Backlink Audit Analysis Budget?
Our SEO team determines the best way to use your backlink audit analysis budget to its full potential, providing you with a detailed list of our analysis services and their associated costs.
Every backlink audit analysis is different, so we don’t have pre-defined lists of exactly what’s included – but we’ll help you find the best route forward! Our packages are indicative of common backlink analysis elements.
The best thing about our pricing is that we don’t charge for management time. The prices our SEO team provides are exactly the same as the pricing you find on our website!
Transparent pricing and deliverables come as part of the Click Intelligence service guarantee.
Our Backlink Analysis Service Process
Steps To Success
Benefits Of Our Backlink Analysis Services
Ready to improve your backlink profile? Book your consultation now. Better backlinks are just a click away…
Backlink Audit Analysis White Label Packages
We know how precious time is for a business. If you are an agency looking for support and extra help, our white label SEO services can help.
Whether you need to relieve some pressure, want to start a new service immediately, or are pressed for time, our partnership allows you to deliver outstanding results to your clients that leave them returning.
Talk to us today about tailoring your backlink analysis package to suit your SEO service at a time and place that works for you.
Backlink Audit Analysis FAQs
A hyperlink that links one site to another is called a backlink. These can be organically built up and highly benefit your SEO work so long as it meets the guidelines set by the SERPS. Each hyperlink should have an anchor text relevant to the landing page it is pointing to. You can build backlinks for all your websites in different regions, so if you have a French site as well as one in the UK, get in touch with our experts for our Multilingual SEO services.
Your backlink profile is a record of all the links that point back to your site. You may not have altered your SEO campaign despite new algorithm changes, or you may earn organic links from low-quality sites without being aware. A backlink analysis keeps you on top of these bad links and ensures you have a healthy profile.
If your old SEO agency hasn’t kept up with the algorithm changes and has left you facing the consequences, come to an SEO Consultant that can fix past mistakes.
You can come to an agency like ours that offers Technical SEO Auditing and let us do the analysis for you! We have access to the best backlink checker tools on the market. We know how to interpret the findings and can move forward with removing the toxic links.
Links from authoritative sources and high-quality websites are the best type of link you want. However, it also needs to be relevant to your website. If you hit both of these requirements, it will be a quality link. To ensure you get these, you can create them using our link building services.
We offer this as part of our SEO Management Services. We can write fresh content or reach out to sites to replace their existing links and content with something better.
A backlink checker is a tool that monitors your profile. It will signify when you have poor sites and links attached to your name and highlight the backlink opportunities you have to improve your rankings.
The best backlink checkers integrate with all aspects of SEO. A backlink checker alone won’t be able to help transform your online presence. We use tools like Google Search Console, Ahrefs, and Semrush, all of which come within the top backlink checker lists you can find online.
We have a 4 step process for our backlink analysis services. It starts with a call before we begin the analysis. Then, we look at the domain types and link types. Finally, we end the process of sorting the sites for disavow.
Yes, this is just one of the many elements included as part of our SEO Services. Backlink analysis is a vital part of SEO work.
We define which links need disavowing, create this list, and request to Google which ones we suggest should be associated with you.
A backlink audit should help you improve and maintain your rankings when combined with other SEO campaigns. You shouldn’t experience any emails from Google about penalties so long as you do this audit regularly.
We recommend that you look into our Enterprise SEO Service to enhance the results of your backlink audit.
A regular backlink analysis does play a vital role in helping boost your CRO. However, it is recommended that you turn to an agency that offers both Conversion Rate Optimisation Services and SEO. The two should try to work in sync to offer the best results for your business. It aids your CRO by boosting your rankings but won’t transform it on its own.
If you come to us for our Website Migration Service, you may wonder if this will impact your backlink profile. Even if your site moves to a new hosting provider, as long as it has not changed URLs or the structure, you won’t have any impact on the backlink profile. If you do change this, the existing backlink profile will be lost.
Good question! Click Intelligence has experience in 40+ industries, sectors and niches, these are a some of them: vets, funeral homes, fertility clinics, nonprofits-charity, car dealers, iGaming, sports betting, care homes, hotels, plastic surgery, HVAC, roofing, medical, cannabis, CBD, blockchain, bitcoin, crypto, real estate, airlines, private jet charter, super yacht charter, adult and energy to name a few.
Click Intelligence is a expert SEO service provider and we have written the following guides for you to help with your research and understanding of SEO strategies, techniques and services we offer:
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Why Us?
We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.
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