What Is a SEO Website Migration?
Sometimes, companies move to a new website, which is where website migration comes in. However, such a huge transformation can be risky, especially from an SEO perspective.
Any business that has invested funds, time, and effort into SEO to boost search rankings knows how much work is involved. Website migration that doesn’t factor in SEO can ruin all your progress. You need SEO migration services, guided by experts.
Our SEO experts undertake your website migration in order to optimise and protect your search engine ranking. Where applicable, our SEO migration services take into account:
Before and after your migration, our team perform technical SEO Auditing of your website migration. The findings discover weak points in your website’s on-page performance, which can then be rectified to maintain and improve rankings and traffic after the migration.
Site Migration SEO Elements
We have years of experience providing SEO services to over 40 different sectors, so we know exactly what works and can tailor bespoke SEO strategy plans to any given industry – no job is too big or too small. Discover some of our success stories in our case studies!
Each website migration is unique and tailored to every client’s needs. Still, the SEO site migration process comprises 4 core areas:
What Is Included In A Web Migration?
Website and SEO migration is part of our Enterprise SEO Services. From an outside perspective, it sounds difficult – and it is (for those without expertise). However, our specialists eat site migration for breakfast using the points below, getting it right the first time, every time.
Technical SEO Audits
We don’t want you to make the same mistakes on your new website, so this technical audit tells us what needs to stay and what must go for all aspects of your site. We identify weak links in your on-page SEO that need fixing, like coding errors, content, website redirects, and site speed, but we also consider your off-page efforts. We look into your backlink profile, anchor text distribution, referring IPs, domain authority, and more, as this impacts your site’s performance. A technical SEO audit provides us with the information we need to optimise your website so that you only bring the best of the best when you migrate.
Often, URLs need restructuring during site changes – especially with website migration. We assess the relationship between your pages and site, executing redirections where necessary. For streamlining, we provide a tailored redirect mapping document.
SEO Migration Checklist
Upon completion of your website migration, we carry out a comprehensive go-live checklist to verify a smooth transition, checking if the migration has directly or indirectly affected your website’s SEO performance.
The list covers various factors, including:
- Technical and content audits
- Rank monitoring,
- Redirect file
- GA audit
- Off-site asset audit
- Sitemap management.
A Backlink Analysis Audit may also be advised to ensure existing link building initiatives perform well. Throughout this step of your website migration, you’ll receive regular reports – communication and transparency breed success, after all!
SEO Strategy Roadmap
Our SEO Consultant Services extend into SEO roadmap creation, ensuring all activities are on track. This is a strategic plan outlining every technique used and how and when each will be launched.
From on-page content, internal links, and keywords to off-site assets and strategies – such as link building – it covers, monitors and schedules everything to maximise your site’s performance, improve search rankings, and boost traffic well after your website migration.
Pre And Post On-Page
Before your SEO migration and making on-page SEO changes, we analyse your current pages to determine what’s working and what’s not.
There’s no point in migrating aspects of your site that do not benefit your SEO efforts, web visitor numbers, or reputation. We then conclude whether they will be positive for you once our on-page optimisation has taken place. Once our on-page experts make these changes, they can migrate to your new site. Despite top optimising efforts, we will suggest any that won’t work on the new site be removed from the migration process.
A vital part of the SEO migration process is assessing your site content before and after the launch of your new website.. Our experts evaluate your current content and work with you to determine which will stay, which requires updating, and which needs removing.
This part is critical. It removes underperforming and even detrimental content while identifying which need tweaking. Additionally, your bespoke content plan contains a structured map for new SEO-enriched on-page and off-page content that works alongside your existing content. The result? Your site retains and gains audiences and ranks higher on SERPs after your website migration.
You need world-class content writing and development specific to your brand, industry, audience, and goals. Delivering this portion of our SEO Services are our highly experienced content specialists. Catering to your audience and search engines, we produce authoritative and compelling content for your website, pages, blogs, and off-site ventures, such as link building articles.
Our content strategies put your business at the forefront of its market and higher on SERPs, maintaining your existing audience, and attracting new ones. What’s more, we’re versed in local, national, and International SEO, so your content strategy will be optimised no matter your location and target language.
SEO Website Migration Service Packages
Every business is different, meaning every website migration package is bespoke and optimised to any needs and aims. Built from the grassroots level to the global stage, your custom-made strategy, size, targets, and timeframes are perfectly designed for you.
Sure, we carefully curate a one-of-a-kind SEO website migration campaign uniquely tailored to your business – but the core features of each package remain as follows:
SEO Website Migration Pricing
Each package may vary depending on the nature and needs of your business. Our in-depth analysis of your website and assets might also influence deliverables. However, all of our SEO migration services will be discussed with you and agreed on before executing your website migration. Still, here are a few examples of SEO migration campaign pricing to give you a basic idea of what you might expect:

SEO Migration Basic Designed For Startups
From £500 Book a call- Redirection Documentation
- SEO Consultancy
- Support for Clients Web Developers
- Dedicated Account Manager

SEO Migration Standard Growing SMEs
From £2,000 Book a call- Pre and Post On-Page Technical SEO Audits
- Redirection Documentation
- SEO Migration Checklist
- SEO Consultancy
- Support for Clients Web Developers
- Dedicated Account Manager

SEO Migration PRO Growing Enterprises
From £5,000 Book a call- Pre and Post On-Page Technical SEO Audits
- Redirection Documentation
- SEO Migration Checklist
- SEO Strategy Roadmap
- Content Strategy Plan
- Content Writing & Development
- SEO Consultancy
- Support for Clients Web Developers
- Dedicated Account Manager
What Is Included In Your SEO Website Migration Budget?
Our talented site migration professionals work with you, taking into account your business’s current and future needs, goals, and target audience. With this information, they determine the best way to use your SEO website migration budget for maximum results.
We supply an itemised list of our migration services and their associated costs, maintaining transparency and honesty throughout – without hidden fees or sneaky surprises. We also communicate with you at every step, from start to finish.
Our packages are indicative of common migration elements – but naturally, no two web migrations are the same. Further considerations depending on your specific needs and goals may be required. While we cannot always display immediate, pre-defined lists of what’s included for your exact requirements, we help you find the ideal way forwards – one that’s individualised to your business and budget.
One of the most best components of our pricing is this: we don’t charge for management time. The totals our SEO team provides are the same as the prices you find on our website. As with all our specialist services, transparent pricing and deliverables come as part of the Click Intelligence service guarantee, ensuring customer satisfaction every time.
Our SEO Website Migration Services Process
Steps To Success
Benefits of Our SEO Website Migration Services
Do you want to start your journey to a fully optimised website today? Book a consultation to get started!
Website Migration White Label Packages
As a White Label Reseller SEO specialist, we also undertake web migration on behalf of other companies. Are you a professional or business in the industry who doesn’t have the time to complete the colossal task of website migration and build your client’s visibility through SEO? In that case, we can take the reins and fulfill the job for you!
When you leave the sales and delivery of SEO and site migration to us, your client receives a professional service from start to finish, along with a boost in SERPs.
Website Migration Services FAQs
You’ll need a website migration service to preserve your SEO and SERPs during and after the transfer. It’s also a comprehensive SEO audit, ensuring your site is optimised after migration.
Domain transfer is not always necessary and depends on multiple factors. Still, sometimes, businesses may want or need it. This type of website migration is challenging – but don’t worry; we’ve got you covered. It’s our bread and butter and area of expertise.
Our audit includes a thorough, insightful review of your on-page and off-page SEO, identifying underperforming and even harmful factors impacting your ranking potential. We analyse technical on-page elements, such as website redirects, semantic markup, site speed, and accessibility, and review your backlink profile – which inbound links, page rank, anchor text, and numerous other aspects can affect.
You need a good website migration to reduce the SEO risks synonymous with moving domains. After we’ve deployed a successful migration, you can expect to retain traffic andgain new visitors, thanks to our extensive SEO audit and applied strategies.
Nope! Your website will appear to continue as normal, ensuring business as usual. During the migration period, we’ll set up a staging site on a local development server, allowing your website to remain online throughout the hassle-free transition.
Don’t panic; this isn’t a problem! This is where a 301 redirect comes in to save the day. A 301 redirect sends website visitors to your new preferred URL when the old one they click on or search for has been removed.
Our approach is always bespoke to your unique SEO needs. Some of the typical technical SEO elements we look at when auditing your site include checking load times, crawl errors, managing internal and external links, and evaluating mobile friendliness.
Easy to answer; with decades in the industry working with clients in over 40 sectors, our experience and skills are second to none. What’s more, we understand SEO website migration is a difficult time for businesses, so we ensure the delicate process causes minimal disruption to your activities.
Good question! Click Intelligence has experience in 40+ industries, sectors and niches, these are a some of them: vets, funeral homes, fertility clinics, nonprofits-charity, car dealers, iGaming, sports betting, care homes, hotels, plastic surgery, HVAC, roofing, medical, cannabis, CBD, blockchain, bitcoin, crypto, real estate, airlines, private jet charter, super yacht charter, adult and energy to name a few.
Click Intelligence is a expert SEO service provider and we have written the following guides for you to help with your research and understanding of SEO strategies, techniques and services we offer:
Why Us?
We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.
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